Telluride GivesTraining for Nonprofits

Part II of II: Getting the Most Out of Razoo

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Getting the Most out of Razoo

1. Create a Project

2. Encourage Donations – be creative!

3. Plan a Fundraising Strategy

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Create: Projects• From your nonprofit page,

click the Fundraise button on the right hand side to create an additional page for a specific program or event, which we call Projects.

• Click Share to embed a Status Widget on your website or in your e-mail signature. The status widget updates to reflect the amount of donations your project has received and is hyperlinked to your project page.

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Encourage: Asking

• Personal: Send e-mails to individuals, or call them on the phone, rather than sending mass e-mails.

• Relative: Help supporters relate by telling stories about ways your nonprofit has made a difference.

• Concrete: Provide examples of work your organization has done and ways that their donations will bring about future good.

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Encourage: Creativity

• Associate your online fundraiser with an actual event. Have people donate to your fundraiser on a laptop, iPhone, or iPad: – host a party or happy hour– invite people into your office– start a competition

• Use photos and captions to tell a story or make a video highlighting the work of your nonprofit.

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Examples of CreativityTell a story with images and

captions. Add suggested donation amounts to express

the value of a donation.

Connect your fundraiser with the actual work of your

organization.

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Examples of Creativity

Use a matching grant to inspire generosity.

Tell the specific story of how you have made a

difference.

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Plan: Pre-Giving Day• Two months before:– Promote the event in your newsletter &

explain on your website that Nov 4th – 11th is THE time to give in Telluride.

– Ask for a matching grant.

• One month before:– Personally ask top donors and talk about

the day in regular conversation.

– Update your Facebook status with a link to the Telluride Gives landing page: TellurideGives.razoo.com

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Plan: Pre-Giving Day

• Two weeks before: – E-mail supporters to remind them about

the day.

– Set up your matching grant on Razoo.

• One week before:– Update Facebook and Twitter on a daily

basis.

– Send supporters a link to your organization’s Razoo page where they can donate.

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Plan: Giving Day• Send 3 e-mails throughout the day to

supporters.– Update them on fundraising progress.

– Remind them of your overall goal.

– Provide a reason for them to give again.

• Promote your matching grant, $10 = $20, etc.

• Utilize Facebook and Twitter.– Cheer on and thank donors with status updates.

– Ask questions to generate conversation.

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Plan: Post-Giving Day

• Send thank you e-mails to donors 1-2 days after the event– Tell them how their donation was put to

good work and made a difference.

– Provide updates about your nonprofit.

– Make it easy for them to stay in touch.

• Send physical thank you notes to top donors

• Build life-long supporters and friends of your nonprofit

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Contact

We are excited to see you succeed. Please contact us with any questions or if there is

any way we can better support your fundraising efforts. We are here to help!

NP@Razoo.com866-437-1952

Monday-Friday, 9am-6pm EST