iHumanBe a hero to your creativity

iHuman Community Partnership Fundraising Model (iCPF)Sustainability Through Social Innovation & Entrepreneurship

Collaborative artworks become threads that are put back into Edmonton and other Canadian communities. These threads representan authentic understanding of community and will act as symbols of hope,action and empowerment that will lead to positive social change throughshared human engagement.

Imagine this.TELUS leadership teams and work groupslearn how to tap into their creative powersas a means to elevate the values that makecommunity strong and resilient. Imaginethese teams working in collaboration withyouth – who have overcome adversity andhardship, to create works of art that will actas symbols of hope, action and empower-ment in communities across Canada.

Through a project that provides valuebased authentic employee engagement,TELUS will be seen as the leader in social innovation.

The objective is to bring an elevated sense of the values that make communitystrong and resilient while developing individual skills such as adaptive leadership, performance optimization and strategic agility.

Working alongside iHuman youth and mentors in an inspirational and enlightening learning environment, the creation of powerful works of art will lead to positivesocial change through shared human engagement. Important community themeswill be explored in a larger than life project.

iHuman youth are highly talented individuals demonstrating amazing characteristics such as creativity, loyalty,perseverance, protector instincts, ingenuity,leadership and ambition. We can learn fromthis including their perspective of simplethings that we take for granted like; love,family, trust, spirit, optimism, support and encouragement.

This learning process combined with artmaking will enable a deeper understandingof at-risk youth and the challenges theyface as well as the challenges that wearaway our social fabric.

The completed artworks will be displayed incommunities throughout Canada; schools, libraries, corporate offices and publicspaces. Partners get to keep some piecesas a lasting memento of their personal andfinancial contributions to help iHuman andthe community. The visual and authenticessence of participation by TELUS willhave lasting value within the business environment and will inspire everybodytowards a friendlier future.

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Creative activitie

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and well–being It is innate within all of us. It can guide us towards those things that refresh

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Social innovation through a unique partnership

Businesses who make connections to the community via social innovation will fostergoodwill and a sense of recognition that they are giving back to community in a veryunique and authentic way. Given that businesses rely on community for their success,this approach will help Edmonton (and other Canadian cities) achieve goals of innercity revitalization given all of the integrated working parts.

iHuman’s unique program of using creativity, care and authenticity to reshape a persons life, is a compelling solution that has value for everyone involved; youth, iHuman, community and our partners like you. Indeed the TELUS empowerment videoof Melissa is making a positive impact on all of these fronts and we are thankful for that!

To help expand on the positive impact and successes we have shared, iHuman has developed a social entrepreneurship sustainability program that represents a uniquepartnership opportunity. It is a project that promotes social innovation as a natural stepwhere we can expand our partnership and enhance our ability to work together.

By helping to increase iHuman’s capacity to serve more youth while activating social innovation in community – we will be able to identify and mentor more outstandingyouth like Melissa. The added capacity of empowered youth will help break the cyclemade from the imperfections in our social fabric such as poverty, homelessness, addictions, mental health issues, gang affiliations, abuse and violence.

An increased number of empowered youth mentors can help by advocating positivechange in challenged communities to their peer groups, as well as to young familiesand 6-12 year olds who are potential at-risk youth.

This is our vision and we need your help.

We invite you to partner with us in a unique pilot and sponsorship project that will helptake the first big step in achieving this vision.

iHuman

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The iHuman Community Partnership FundraisingModel (iCPF) is based on social innovation throughcollaborative art workshops. These team based work-shops will explore strong community themes throughvisual symbolism and word-play. The objective is tocreate collaborative works of art which celebratecommunity through a process of action based sharedlearning. The final works of art and process will bringan elevated sense of the values that make communitystrong and resilient.

We are excited about this approach because itshowcases a partnership model that allows sponsorsto be a part of the development of creative solutionbuilding for all communities.The iCPF model will fosteran elevated sense of goodwill and recognition forTELUS through hands-on employee engagement. Theuniqueness of this model enables a stronger connectionto community as well as the TELUS brand.

The collaborative artworks become threads that are putback into Edmonton and other Canadian communities.These threads represent an authentic understandingof community and will act as symbols of hope, actionand empowerment that will lead to positive socialchange through shared human engagement. By workingtogether in this way we can help accomplish severalkey objectives:

Combine the capacity building of rightbrain thinking (innovation and problemsolving) with strengthening and activatingcommunity values.

Engage more youth through their creativity– a tool that can empower them with beliefin themselves and the ability to contributeback to the community.

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ResiliencyiCPF will add to iHuman’s resiliencythrough an innovative fund-raisingmodel which will help make communitystronger at the core.

Programs like this will help innovatecommunity investment and make apositive impact on all fronts.

YouthIncrease our capacity to support, identify andempower more outstanding youth mentors –who in turn will create more compelling futuresfor themselves by positively impacting theirpeers and community.

iHumanHelp grow iHuman’s income earning strategyby leveraging the value of our arts based programming – which will lead to an increasedcapacity to serve and support more youth.

CommunityStrengthen community through social innovationand partnerships that activate hope and empowerment for positive change.

TELUS TELUS will be seen as the leader in social innovation with community through authenticemployee engagement (a high performancevalue based teaming experience).

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ProposedWorkshop

Themes Focus on 2 themes

CaringCreativity

Build TrustUnderstanding

Trust Spirit

OptimismFamily

Be a HeroSharing

Protector InstinctsIngenuity

LeadershipEmpowerment

AmbitionPositive

LoveHope

StrengthLife

SupportPotential

LoyaltyPerseverance

AuthenticPassion

AcceptanceExpression

TalentNurturing

EncouragementPositive Risk-Taking

MentorshipLife Skills

TELUS work/community group

Groups: Corporate teams who want to become high performing through creativeproblem solving and innovation.

8 workshops 12–16 employees (teams of 4)

Objectives: Combine the capacity building ofright brain thinking with strengtheningand activating community values.

Social innovation through a unique partnership

iHuman Youth. Street Kids

Groups: Traumatized youth who exhibit high-risk lifestyles are led by mentors.

8 workshops 10–12 (teams of 4)

Objectives: Engage more youth through creativity – a tool that can empower themwith belief in themselves and the ability tocontribute back to the community.

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Enrich the social fabric of communities across Canada

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Two 3–4 collaborative workshops

TELUS Workgroup + iHuman Youth. Street Kids

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Collaborative artworkare displayed in

communities through-out Canada – schools,

libraries, art festivals,corporate offices

and public spaces

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– Capacity and awareness builder will help strengthenvalues in ALL communities across Canada.

– Builds a more collaborative community.

– Touchstone art installation events, these exciting highlycharged team-based experiences will provide a legacy ofempowerment for TELUS, iHuman and the community andvenues who receive the art.

– A spotlight will shine on the amazing people and theirorganizations who worked tirelessly to make a difference inthe lives of those in our community who need help the most.

– Relationship and trust building: form positive connectionbetween all team members through a shared experience.

– Develops value based team thinking.– Build a more collaborative supportive culture.

– Skill Building: problem solving, decision making, conflictresolution in creativity and team process.

– Practice change behaviours in an "experiential creative-world".

– Expand capacity for right brain thinking and problem solving.– Learn the importance of group process.– Relationship and trust building: Develop trust through

creative risk-taking and form positive connections betweenteam members.

– Develop individual skills such as adaptive leadership,performance optimization and strategic agility.

– Inspirational, experiential and action based learning.– Exploration of individual and group thinking.– Explore beliefs and assumptions.– Team's purpose and goals are sharpened.– Team members’ roles and responsibilities are clearly

understood.– Build common ground and engage people in defining and

shaping the purpose of the team.– Establish communication channels.– Motivate teams and individuals to take responsibility for

making things happen.

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Positive Outcomes

The facilitator will lead discussions both during andafter the exercises so that theteam can recognize strengthsand seize immediate opportunities to improve.

As a brand optimization coachmy passion is helping peopleand organizations achievetheir goals through enhanced creative and strategic thinking.

Steven Csorba

The Workshop Outline4 TELUS teams of 4 people per team + 4 iHuman youth teams of 3-4 youth per team.Each team will complete one main work of art for public display (a total of 8 completed pieces)

Objective Setting Phase.A. Project overview session one. Select a theme and draw one at random. (2 themes chosen)

Visualization Phase1. Drawing on the Right Side of the Brain (week one)

Outcome: Learn how to make cognitive shifts and awareness of right brain creative power.Drawing lessons that help the right brain see negative shapes and bypass left brain symbolism

<Homework: 3-4 additional upside down drawings>

2. Community Awareness Field Trip (week one)Outcome: Organic community awarenessUse found objects in the community as a painting support.(crushed cans, cardboard,etc)Photography of the community and the people living there. (portraits, photoscapes, iphone5 panscapes, David Hockney technique, i.e. rebuilding the community and people via “fragmentation” scaping, exploring the theme through visualization.

<Homework: begin exploring the chosen theme via wordplay/meaning as a means to balance the visual exercise>

3. Splatter Therapy and Mono Printing (week two)Outcome: Learn risk-taking through hand-ons techniques. Exploring the impact of color.Discover recognizable found shapes/objects in abstract art and build on them with creativeassets captured in the two previous community awareness field trips.Expands visualization.

< Homework: discover these random shapes and organic color palettes in the community (field trip): begin exploring the theme in real terms>

4. Collage and Image Assembly (week two)Outcome: Validate risk-taking and learn through contrast via remix and mash-upsCombine and mixing “yourself” (and your life objects family members, car, house, things that are special to you) into the community you explored.

Wordplay Phase: Word play and exploration of meaning (week three)5. Word Play Outcome: Expand understanding and meaning of the theme.

Validating new and enriched perspectives of community themes.

Art Completion Phase (week three)6. Art Making Outcome: Finishing the art. Combine wordplay with art visuals. 7. Art Making Outcome: Finishing the art: Workgroup rotations 2hrs +2hrs +2hrs +2hrs

Collaborative Workshops with Youth Phase (week four)3-4 sessions based on team rotation and collaboration on each piece.

8 works of main art pieces are further developed. 4 from TELUS work/community Group4 from street kids / youth.

Photography, video, documentation and social media are used through-out the process to share theexperience of community, empowerment, learning and art making.

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Funding for the iCPF pilot program.

Program Design, Development and Documentation $10,000

Professional Artist Instruction/Facilitation $36,000 6 month (one test group plus 2 workshop groups)

Youth Leader/Instruction and Mentorship $18,0006 month (one test group plus 2 workshop groups)

Materials and Supplies $10,000Art supplies, sketch books, acrylic paint, brushes, canvas, short throw projector, pigment printer – paper and ink supplies, decoupage materials, storage cases, etc.

Social Media: Reporting telling the success stories $ 5,000Photography, video, documentation and social media are used through-out the process to share the experience of community, empowerment, learning and art making.

Workshop Evaluation $ 5,000

Total $84,000

Optional Video Production/Documentary $25,000

Implementation Timeline and Fee

Proposed Annual Sponsorship for iHuman. Supports Ongoing Operations

Should the pilot meet objectives and prove compelling value for TELUS in terms of professional development, brand building and promotional awareness, we would be happy to expand the workshop series in consideration of an annual sponsorship for iHuman.

– Maximize brand recognition and reach in all media with an increase in social and earned mediavalue (heightened visibility due to positive ongoing publicity).

– Adds a new dimension to corporate goodwill via hands-on authentic care.– Sustained brand recognition in community via permanent display of art in public places and

empowerment events.

– Attract key talent prospects through inspired professional development.

The annual sponsorship commitments would be inclusive of workshop fees.

One Year Commitment 6 workshops total (48 public works of art) $250,000Two Year Commitment 12 workshops total (96 public works of art) $500,000Three Year Commitment 18 workshops total (144 public works of art) $750,000

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Be a hero to your creativity.When all is lost - creativity comes to the rescue.

Be a hero to your creativityCall to Action Each individual is unique ValuePositive Ownership InnovationEmpowering Authentic Powerful Tool

iHuman’s tagline “Be a hero to your creativity” offers an empowering call to action to youth whohave seemingly lost everything. iHuman’s brand promise is a stated “call to action” with an implied emotional payoff that will make you feel good for helping youth. To help others is to make you strong.

Extending Shared Values: Brand Promise Sub-Themes:

The extension and dimension of the core brand promise through sub-themes offer value that can beshared with TELUS and other community partners. These sub-themes will resonate through adaptationand advocacy and will empower the awareness, reach and timelessness of the brand. This natural extension of the brand promise will make it easy to pass forward the shared values of community, participation, health and well-being, learning and leading by example.

The sub-themes can also become touch points and collateral themes what will help to document andshape case histories of iHuman’s youth, providing visioning and goals. These engaging sponsorshipthemes allow organic dovetails into other partners brand messaging and core values. This sharing andadvocacy of values will have the effect of leveraging the combined strengths of people, agencies, corporations and government to reinforce the positive impact of social innovation.

Be a hero to your creativity.Be a hero to a second chance. (If you belief everyone deserves a second chance, John Howard Society)

Be a hero to your dream. (As soon as you think you have a future magic happens)

Be a hero to your future. (Why? Because the future is friendly – TELUS)

Be a hero to your community. (Edmonton Community Foundation)

Be a hero to your potential. (Strong message for youth people and people in general)

Be a hero to your art collection (Buy some art you love and feel good that dollars went to charity)

Be a hero to a healthy start in life. (Success By 6® United Way of the Alberta Capital Region)

Be a hero to your family. (We are all in this together. Preventative Advocacy. If you are not part of the

solution you are part of the problem).

Be a hero to your passion. (Because passion is the best medicine)

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Empowered with PassionSteven Csorba and the iHuman youth leaders will spearhead this initiative with the guidance

and organizational business expertise of Jim Elzinga and Robert McGarvey from Heroic

Hearts. Working as a team, Steven will be the key planner and facilitator with the youth leaders

as key participants. Together we all share a passion to make a positive difference for those

facing adversity and wanting to improve their life purpose.

iHuman Youth LeadersSurvival, Ambition. Empowering. Perseverance. Ingenuity. Leadership.Our iHuman youth leaders like Melissa, Jamie and Cory give talks and workshops on drugawareness, healthy life choices, leadership and how to use the arts to make positive lifechanges. They have given keynote presentation and worked with numerous other youth andcommunity leaders across Canada. These talks and workshops not only help warn anddivert at-risk youth from following a destructive path, they also are a part of the continueddevelopment of our youth in their journey to re-integration and responsibility to them.

iHuman, it’s founders, staff and youth have been honoured with numerous local and internationalawards in recognition for the commitment and innovation in helping youth through outreachcrisis intervention, arts-based programming and life skill development.

Heroic Hearts (www.heroichearts.ca)From the Summit of Everest to Peak Business Performance.Heroic Hearts are coaches and consultants; their passion is helping people and organizationsachieve their goals. With their guidance, the ordinary becomes extraordinary, every day morespirited, alive and engaged. Individuals are inspired to become leaders, getting out in front ofthe breaking waves of change, steering towards sustainable futures.

Jim and Robert have made a very generous in-kind donation to this pilot to help structure thecoaching objectives, team development, strategic analysis and planning goals.

Steven CsorbaArtist. Cancer Survivor. Brand Empowerment. Motivational Speaking.Eight years after a cancer diagnosis and groundbreaking reconstructive surgery to his throatand neck, Steven Csorba – a well-known Edmonton painter and printmaker who first came toattention with images of sports heroes such as Wayne Gretzky – projects the drive and depthof a person who knows life is precious. There’s focus in every waking moment, a kind of deep-truth view that gives cruisers-through life pause for thought.

The energy can be seen in his art, a cache of paintings (www.goprintgo.com) that express botha powerful energy, as well as the heroic struggle all cancer survivors go through. Surviving cancerand using art as a tool for healing, reflection and understanding has infused his art with asense of energy and optimism that has a universal appeal.

Steven is a longtime community champion who has devoted countless hours of serviceand encourages others to empower community and youth potential. He was also the architectof Alberta's Promise, a Ralph Klein initiative that was designed to build more capacity for childrenin Alberta. During the past seven years Csorba has helped raise over $700,000 for charitiesin Alberta and Canada – through the donation of his art.

Steven is also is an award-winning brand communication manager and strategist whosevisionary work in risk-managed marketing has been recognized by the Smithsonian Institute.He has over 15 years of brand empowerment development for a wide range of local andinternational clients in public, private, and government sectors. These include The Departmentof National Defense, Xerox, Apple Computers, The United Way and The Alberta Government.

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When we are engaged in the process of creating,

challenging emotions such as anger, fear, and

sorrow are put into a more realistic and balanced

perspective. These feelings become transformed

into a healing energy that allows us to move

forward with life.

To discuss this proposal please contact:

Steven Csorba Brand Empowerment iHuman(c) 780. 966.6010 or (h) 780. 437.7129steven@goprintgo.com

Sandra Bromley, Co-Founder iHuman(p) 780. 421.8811 or (d) 780. 433.5086sbromley@shaw.ca

For iHuman operations and corporate sponsorship programs, please contact:

Catherine Broomfield, Executive Director(p) 780. 421.8811 or (c) 780. 920.1517catherine@ihuman.org

iHumanBe a hero to your creativity