TemperaturePro BusinessPlan Overview 2020

Don Marks, CEO | Michael Kleimeyer, Director of Franchise Development

Create Real Earnings Potential with Freedom, Wealth,

Control and…Great Net Income

Net income of goal for franchisees in business for 18 – 24 months is 12-15%• Outperforms the general HVAC industry averages• Please see the FDD, Item 19

Overview• TemperaturePro® was founded by

SystemForward America, Inc. (Franchisor of the award-winning franchise system) to provide reliable, highly trained, mobile technicians to serve customers in a courteous, professional manner.

• Our expert field technicians will provide the highest quality IHVAC services for you and your customers.

• Our Franchise Operating System software assures prompt response, efficient business management and high quality service.

• Our ongoing support and training, R & D, and latest technology acquisition provides clients with the best IHVAC services available.

What Business Are We In?• IHVAC

• Practical Uses of New Technology (Z-Wave, etc.)

• Peace of Mind | Comfort | Energy Efficiency | $ Savings

• Pro-Active Customer Acquisition

• Building Trust

• Time Sensitive Customer Service

• Technical Expertise

Operating Style…B2B Contacts lead to High Tech Business and B2C Residential Customers (and B2G!)

• Scheduled or Emergency Response (including ongoing, periodic maintenance)

• Technological Competence, Qualified

• Professional “Look”

• Honest and Ethical

• Innovative

• Responsive

• Entrepreneurial

“NEEDS” “VIEWED AS”

“Quality, consistency and reliable service…without question or exception!”

Target B2B Customers and Residential

• Commercial + Industrial

• Residential + Condo

• New technology solutions• “Z-Wave”: more money in

your pocket by saving energy easily

• Zone control systems, monitoring: Providing individual temperature control to various areas of the business or home

• Local/Regional Customers + National Accounts (NSP’s)

• Corporate customers lead to individual customers

"POSITIONING"• TemperaturePro is "positioned" to target customers as the IHVAC provider with more

reliable/dependable service:"More reliable/dependable service" incorporates the following dimensions:

• service availability, live contact when called• on-time, fast response, arrive when we say we will• complete range of technical solutions ("one-stop-shop") by competent/qualified

technicians

"COMPETITIVE POSITION"• Relative to competitive offerings, TemperaturePro achieves “Sustainable Strategic

Competitive Advantages” and product and market leadership by pursuing ongoing superiority in the following priority arenas:

• Exceeding customer expectations - providing more professional/reliable/dependable customer service

• Being superior in the breadth/range of corporate client agreements and contracts, and strategic relationships

• Superiority in qualified, technical competence for a broader range of IHVAC needs

• Technology leadership

Building a sustainable business…with recurring revenue

“One offs” “Repeat” “Referrals”

• Real Estate• Home Inspection• ADT• NSP’s

• New matters - ongoing maintenance• Banks• Strip Malls• Hotels• Property Managers• Chains• Homes and businesses - ongoing and

scheduled maintenance

• Installs• Home Owners• Business Owners

15% 55% 30%

Marketing & Brand Building Tools• Proven networking and ground marketing programs

• Content Marketing

• Business Post Cards

• PR Programs• Media Kits, TV, Radio Spots

• Online Directories and Social, Digital Media

• Vehicles “Wrapped”

…with a great, proven Support System• Proprietary Dispatch & Franchise Management Software• Operations Team

• New Franchisee Training: initial and ongoing• Anytime support – employees and franchisees• Updated pricing per market for all jobs and tasks• Business Management Program• Field Visit Program

• Marketing• Print, PR, SEO, Social Media• Business Building Program• Networking

• Human Resources• Job Descriptions• Recruitment/Sourcing• Employment Process• Training – Top in North America• Human Resources Legislation and information

Three keys To Success

• Process• Proven operating procedures/practices• Proven marketing – business building

• Product• HVAC – everyone needs it – not optional (#1 need, after food)

• Staffing• Greatest challenge• We will help• We know how to keep them

Why is this Opportunity One of the Best in Franchising Today?

• Legacy “mom/pops” are fading away at the rate of over 20%/year TemperaturePro fills the need and the growing demand

• Unlike competitors, we grant exclusive territories and do not compete with our own franchisees

• Goal is 12-15% Net Income for franchisee after royalty

• Net income mom-pop industry average is typically only 2-6%

Our Franchisees all have great business experience:• Executive• IT• Operations• Management • Finance• Marketing-Sales• Engineering• Education• MilitaryWe value the ability to follow a proven successful system. You can do this!

Initial Investment: $295,000 - Exclusive Territories - Service Areas- Population coverage of 1,000,000 minimum. Larger coverage areas available for qualified candidates

Working Capital: Access to $200k - $225K over the first twelve months (Economies of Scale)(royalty is 7% including Ad Fund)

Please ask for an introduction and the FDD.Thank you!