template - rate card example
TRANSCRIPT
5/12/2018 Template - Rate Card Example - slidepdf.com
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ate ar emp ate
COVER* Ad Size (w x h inches) 1st Ad 2nd Ad
(See Magazine Specs below for bleed.)
Outside Back Cover (OBC) 7 3/8 x 9 7/8 1,650$ 1,650$
Inside Front Cover (IFC) 7 3/8 x 9 7/8 1,350$ 1,350$
Inside Front Cover (IFCS) 15 3/4 x 9 7/8 2,900$ 2,900$
Inside Back Cover (IBC) 7 3/8 x 9 7/8 1,275$ 1,275$
ROB - COLOR*
Full Page Inset / Bleed 7 3/8 x 9 7/8 1,200$ 1,200$
2/3 Page Vertical / Horizontal V - 4 13/16 x 9 7/8; H - 7 3/8 x 6 1/2 1,000$ 1,000$
1/2 Page Vertical / Horizontal V - 4 13/16 x 7 5/16; H - 7 3/8 x 4 15/16 800$ 800$
1/3 Page Vertical / Horizontal / Square V - 2 5/16 x 9 7/8; H - 7 3/8 x 3 1/4;S - 4 13/16 x 4 13/16
700$ 700$
1/6 Page Vertical / Horizontal V - 2 5/16 x 4 13/16; H - 4 13/16 x 2 5/16 -$ -$ Double Page Spread 15 3/4 x 9 7/8 -$ -$
Double 1/2 Page Spread 15 3/4 x 4 15/16 -$ -$
Business Card (or B&W) V - 3 1/2 x 2 200$ 200$
ROB - BLACK & WHITE*
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8th Ad 9th Ad 10th Ad 11
1,403$ 1,403$ 1,073$ $
1,148$ 1,148$ 878$ $
2,465$ 2,465$ 1,885$ $
1,084$ 1,084$ 829$ $
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ate ar emp ate
COVER* Ad Size (w x h inches) 1 2
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Discount Rate (See Magazine Specs below for bleed.) 100% 100%
Outside Back Cover (OBC) 7 3/8 x 9 7/8 1,650$ 1,650$
Inside Front Cover (IFC) 7 3/8 x 9 7/8 1,350$ 1,350$
Inside Front Cover (IFCS) 15 3/4 x 9 7/8 2,900$ 2,900$
Inside Back Cover (IBC) 7 3/8 x 9 7/8 1,275$ 1,275$
ROB - COLOR*
Full Page Inset / Bleed 7 3/8 x 9 7/8 1,200$ -$
2/3 Page Vertical / Horizontal V - 4 13/16 x 9 7/8;H - 7 3/8 x 6 1/2
-$ -$
1/2 Page Vertical / Horizontal V - 4 13/16 x 7 5/16; -$ -$
1/3 Page Vertical / Horizontal / Square V - 2 5/16 x 9 7/8;H - 7 3/8 x 3 1/4;S - 4 13/16 x 4 13/16
-$ -$
1/6 Page Vertical / Horizontal V - 2 5/16 x 4 13/16;H - 4 13/16 x 2 5/16
-$ -$
Double Page Spread 15 3/4 x 9 7/8 -$ -$
Double 1/2 Page Spread 15 3/4 x 4 15/16 -$ -$
Business Card (or B&W) V - 3 1/2 x 2 -$ -$
ds must be a press ready resolution PDF, a Macintosh 300 dpi TIFF or an Illustrator EPS with all fonts co
low resolution PDF file or hard copy of the ad must be received with files to ensure accuracy, otherwise Compressed files (.sit or .zip) under 10MB can be emailed to
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85% 85% 65% 55% 55%
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85% 85% 65% 55% 55%
1,403$ 1,403$ 1,073$ 908$ 908$ 15,51$
1,148$ 1,148$ 878$ 743$ 743$ 12,69$
2,465$ 2,465$ 1,885$ 1,595$ 1,595$ 27,26$
1,084$ 1,084$ 829$ 701$ 701$ 11,98$
-$ -$ -$ -$ -$ 1,20$
-$ -$ -$ -$ -$ -$
-$ -$ -$ -$ -$ -$
-$ -$ -$ -$ -$ -$
-$ -$ -$ -$ -$ -$
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Rate Comparison
COVER Full Pg.
Premium
Full Pg. %
MAG 2MAG 1
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Rate %
g
Rev. Equiv.
g
Equivalent Rate
OBC $1,000.00 -$200.00 $800.00IFC $0.00 -$1,000.00 $0.00IFCS $0.00 -$1,000.00 $0.00IBC $0.00 -$1,000.00 $0.00
COLOR
Full Page Inset/Bleed $1,000.00 100.00% $0.00 $0.00 -$ 2/3 Page Vertical/Horizontal $800.00 80.00% $0.00 -$1,000.00 -$ 1/2 Page Horizontal/Vertical $600.00 60.00% $0.00 -$1,000.00 -$ 1/3 Page Vertical/Horizontal/Square $400.00 40.00% $0.00 -$1,000.00 -$ 1/4 Page Vertical/Horitzontal $275.00 27.50%1/6 Page Vertical $200.00 20.00% $0.00 -$1,000.00 -$ Double Page Spread $2,000.00 200.00% $0.00 -$1,000.00 -$
Double 1/2 Page Spread $1,500.00 150.00% $0.00 -$1,000.00 -$ Business Card (or B&W) $150.00 15.00% $0.00 -$800.00 -$
B&W
Full Page Inset/Bleed $800 00 100 00% $0 00 -$800 00
MAG 5
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Rate
MAG 5
Magazine Cost Analysis
Magazine 32 pg. 40 pgs.
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Magazine 32 pg. 40 pgs.
Print Cost
Mailing CostsMagazine (grams)
Poly (grams)Total 0 0
Total Insertion Costs
Distribution Costs Unit Cost/Unit
Postal Courier Other
Issue Booking Deadline Material Deadline
January
February
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February
March
April
May
JuneJuly/August
September
October
November
December