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Special Supplemental Nutrition Program for Women, Infants

and Children (WIC)

WIC’s mission is to safeguard the health of low-income women, infants, and children up to age 5 who are at nutrition risk by

providing nutritious foods to supplement diets, information on healthy eating, and referrals to health care.

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WIC Food Packages

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History of the WIC Food Packages

1974 WIC Becomes a Permanent Program

1992 Foods for Breastfeeding Women Expanded

2009 Interim Rule Revised the Food Packages

2014 Final Rule Added More

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WIC Provides Healthy Foods

WIC food packages align with the Dietary Guidelines for Americans and the infant feeding practice guidelines of the American Academy of Pediatrics.

As of October 1, 2014 the Tennessee WIC Program will Provide:

Whole-wheat Bread and other Whole Grains

Milk

Eggs

Cheese

Breakfast Cereal

Peanut Butter

Fruits and Vegetables

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Dried and canned beans/peas

Canned Fish

Baby Food

Infant Cereal

Juice

Infant Formula

Soy-based beverage

Tofu

WIC Program Food Lists

Each state’s WIC Program has the flexibility to select

foods within what is allowed by Federal regulations.

For example:Specific brandsContainer/package sizesPolicies regarding specialty foods such as organic Lower cost optionsProduct availability in the State

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Fully breastfeeding mothers receive the most variety and the largest quantity of food.

Breastfeeding is a Priority in WIC

Fully breastfeeding infants over 6 months receive larger quantities of baby food fruits and vegetables, they also receive baby food meat.

A Review of the 2014 – 2015 WIC Food

List

Remember the importance of always reading the Food Instruments (FIs) and Cash Value Vouchers (CVVs) during the WIC transaction.

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Allowed in gallons only, no organic

For children 12 through 23 months of age: Only whole milk unless reduced fat (2%)

is specified on the FI

For women and children two years old and up: Only Low-fat (1 %) Sweet Acidophilus (1%) Non-fat (skim)

Unless reduced fat (2%) is specified on the FI

Regular Cow’s Milk

Other Forms of Milk Allowed

When on the FIRead the FI for allowed fat content and size for:

Lactose reduced or lactose free Ultra-High Temperature (UHT) Goat’s milk Evaporated milk Buttermilk

Non-fat dry powdered ( allowed size is on the FI)

No organic of any of these

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CheeseStore or private label brands only unless not carried

Can Be: 8 or 16 oz Mozzarella, Cheddar, Colby, Monterey Jack and

Process American or blends of these Slices, blocks, string or sticks Low, free, reduced, less or light in sodium, fat or

cholesterol

Cabot brand in blocks when on FI

No organic

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Soy Beverage

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Allowed products are (including organic): Pacific Natural – Ultra Soy Original and Vanilla, non-

refrigerated quarts 8th Continent – Soymilk Original and Vanilla, refrigerated

quarts and half-gallons Silk – Original in refrigerated in quarts and half-gallons

Participants are to receive the largest size available once they decide whether they wish to purchase shelf stable or refrigerated.

Tofu

• Allowed products in 16 oz(includes organic):

Nasoya Silken Azumaya Firm

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EggsAny brand of Grade A Large White Eggs in a

dozen carton.

No brown or specialty eggs such as Eggland’s best or organic.

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16 oz bag of plain dry beans, peas, or lentils in any brand

Includes garbanzo beans (chick peas), black-eyed peas, crowder peas and purple hull peas

No organic

Dried Beans and/or Peas

Canned Beans15 – 16 oz cans of plain beans in any brand

Includes garbanzo beans (chick peas), black-eyed peas, crowder peas and purple hull peas

Can have: added sugar for processingreduced sodium

Green peas, green beans, snap beans, yellow beans and wax beans are not allowed

No organic

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Peanut Butter16 – 18 oz jar, glass or plastic, in any brand

Can Be: Creamy (smooth) or chunky (crunchy) Refrigerated or non-refrigerated Regular or reduced sodium With added vitamins

No organic

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48 oz Shelf Juices for Women

Any brand of Orange or Grapefruit labeled 100% juice and at least 120% vitamin C

Allowed products come from the following brands

identified on the “Cashier Card for 2014 – 2015”:

Juicy Juice Lucky Leaf Northland Seneca

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11.5/12 oz Frozen Juice for WomenAny brand of Orange or Grapefruit labeled

100% juice and at least 120% vitamin C

Allowed products come from the following brands

identified on the “Cashier Card for 2014 – 2015”: Dole Old Orchard Seneca Welch’s

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64oz Shelf Juices for Children

Any brand of Orange or Grapefruit labeled 100% juice and at least 120% vitamin C

Allowed products come from the following brands

identified on the “Cashier Card for 2014 – 2015”: Juicy Juice Langer Libby’s Lucky Leaf Mott’s Seneca White House

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64oz Shelf Juices for Children

More brands with allowed products: Campbell’s Northland Old Orchard Welch’s – Grape, White Grape, Red Grape

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For All JuicesNo:

Bottle or cartons from dairy caseFruit drinks or juice cocktailsAdded sweetening or spicesOrganic

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Cold Cereals Minimum 11 oz box size

Allowed products come from the following brands

identified on the “Cashier Card for 2014 – 2015”: General Mills Kellogg’s MOM Brands (Malt-O-Meal) Post

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Cold CerealsMore brands with allowed products:

Quaker Sunbelt Bakeries Store brands/private label

All Vendors must carry at least 1 whole grain cereal

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Hot CerealsMinimum 11 oz box size

Allowed products come from the following brands

identified on the “Cashier Card for 2014 – 2015”:

Cream of Wheat and Cream of Rice (B&G) MOM Brands (Malt-O-Meal) Quaker

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Whole Wheat/Whole Grain Bread

16 oz only

Allowed products come from the following brands

identified on the “Cashier Card for 2014 – 2015”: Bimbo Bunny Holsum Nature’s Own Pepperidge Farm Roman Meal Sara Lee Wonder

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Whole Wheat/Whole Grain Buns and Rolls

16 oz only

Allowed products come from the following brands identified on the “Cashier Card for 2014 – 2015”:

Arnold/Orowheat Select Healthy Life Pepperidge Farm Sara Lee

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Other Whole Wheat/Whole Grain Products

16 oz only.

Any brand of:Brown Rice OatmealBulgur (cracked wheat)Barley (not pearled barley)

Instant, quick or regular cooking.

No organic.

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Other Whole Wheat/Whole Grain Products

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Tortillas in 16 oz: La Banderita White Corn Mission 100% Whole Wheat, Yellow Corn Extra Thin Ortega 100% Whole Wheat Store brand/private label as listed on the “Cashier

Card for 2014 – 2015”

Other Whole Wheat/Whole Grain Products

Macaroni (Pasta) in 16 oz: Hodgson Mill Spaghetti, Whole Wheat Spirals,

Elbow and Angel Hair Gia Russa Angel Hair

No organic

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Allowed varieties: Light tuna in 5 oz (no

albacore) Pink or Red Salmon in

14.75 oz Sardines in 3.75 oz Jack Mackerel in 15 oz

No organic

Canned Fish

Canned FishAll of the allowed products can be:

Oil or water packedWith bones or skinWith added sauces and flavoringsRegular or low sodium

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Infant Formula and Baby Food

Formula given must be the brand, type and quantity listed on the FI

Other infant food provided can include these products from Gerber or Beechnut: Cereal in 8 oz box 3.5/4 0z jars of Stage 2 fruits and vegetables with a

single ingredient 2.5 oz jars of meats or poultry with a single major

ingredient in added broth or gravy

No organic

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Cash Value Vouchers (CVVs) for fresh and frozen fruits and vegetables:$4 or $8 for infants (new)$8 for children $10 for women

Participants must be allowed to pay overages

Stock must include at least 2 different fruits and 2 different vegetables

Fruits and Vegetables

Fruits and VegetablesThe “Cashier Card for 2014-2015” specifies what is and is not allowed

Some of the major items allowed: Whole or cut-up fresh Frozen with fruit or vegetable as the 1st ingredient Frozen vegetables with regular or lowsodium Organic products Orange yams and sweet potatoes

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Fruits and VegetablesSome of the major items not allowed:

White potatoes Added sugars, fats, oils, sodium,herbs, or spices Breading, creams, or sauces Dried fruits or vegetables Salad bar items or party trays Home canned or home preserved

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Conclusion of the Food List Presentation

Distribution of the new Cashier Cards

3 month transition from October 1, 2014 through December 31, 2014:Cashier cards for 2013 – 2014 and 2014 -2015

at all registers. Allowed items from both lists to be retained in

WIC scanning

Assuring that the WIC participant receives any item they are entitled to receive

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Special Information for

Ownership/Management

Adopted from the “WIC Vendor Handbook for 2014-

2016”

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Important Changes to the

Vendor AgreementNew WIC food display requirement

New language regarding requests concerning formula purchases

New language regarding how purchase and inventory records are to be presented

New store hours requirements

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Quick Tips and RemindersFIs and CVVs taken out of month will likely

not be paid

Don’t enter a dollar amount for more than the value of a CVV

Only use the program provided signature card to compare a signature on a FI or CVV

andNever have a FI or CVV signed before the

transaction is completed

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Quick Tips and RemindersDo not redeposit FIs and CVVs paid by ACH and

returned for exceeding the max amount

WIC customer courtesies must include all promotions available to all customers

WIC customers must receive any item they are entitled to, whether or not it scans as WIC approved

Never accept FIs or CVVs from other states

Do not hold transacted FIs and CVVs for a long period of time, deposit them as soon as possible

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A Final ReminderAlways remind and encourage your cashiers to READ the FIs and CVVs

HAVE QUESTIONS, NEED ASSISTANCE ………..

Contact your local WIC Representative or visit our website at http://health.tn.gov/wic

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