tennis australia
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Do something Australian on Australia Day -
Play Tennis
Tennis is . . .
A sport for everyoneall ages, all abilities and all
cultures
Participation Strategy. . .
• Efficient Program delivery
• Competition development
• Converting interest
Objectives of the pilot
Create
Connect
Promote
South Australia
Grange Lawn Tennis
Club
NSW
Chatswood Tennis
Club
ACT
Melba Tennis Club
Victoria
Melbourne Park&
Sunshine Park
Creating opportunities . . .
Connecting communities . . .
Promoting cultural diversity and Australian Culture. . .
Australia Day.xspf
video
Legacy of the Pilot
Established Connections- councils- community groups - government departments
Strengthen - engagement- sense of community Increased - participation - exposure- awareness - club growth opportunities
As a result. . .
Legacy of the Pilot . . .
Case Study – Sunshine Park, Victoria
• Council connection
• Community groups
• New and returned members
•New tennis programs
•Proven experience and success
•New courts
Legacy of the Pilot . . .
Case Study – Chatswood Tennis Club, Sydney
• Community relationship
• New and returned members – over 200
•Over 1200 enquiries
•Leverage of National campaigns
Challenges . . .
• Drivers
•Volunteers
•Timing
•Sustainability
Tennis Australia is . . .
Committed to creating a year round presence in the local community clubs through a five year community engagement program.
•Healthier, more socially connected communities
•Sustainable ‘open community clubs’
•‘Do something Australian on Australia Day- play tennis’ will be known by all Australians.
As a result by 2017...
How will we get there?
250 Local Community
Organisers
60,000+hours
Local Community Organisers will be employed to create, connect, promote and coordinate open play opportunities for new Australians and people from diverse multicultural backgrounds ...
Strong existing network
Projected growth . . . Targeted , scaled and populous. . .
One venue = 200 participants for each Australia Day celebration
240 hours of free year round community activity
Program Delivery 5 venues 50 venues 100 venues 200 venues 250 venues
Access hours 30 12,000 24,000 48,000 60,000
People engaged 800 20,000 40,000 80,000 100,000
Existing PR campaigns
Sponsorship/PartnersTennis Australia is committed to engaging a
sponsor and federal funding
Build sustainable communities through tennis