tentative steps into twitter advertising
DESCRIPTION
Biddable World conference slides from Heather Robinson at Skittish. Twitter Ads in 20 minutes!TRANSCRIPT
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©2014 Skittish
tentative steps into twitter advertising
Heather Robinson- Internet Marketing Consultant, Trainer & Speaker
@_skittish
/skittishconsultancy
/in/robinsonheather
![Page 2: Tentative Steps into Twitter Advertising](https://reader034.vdocument.in/reader034/viewer/2022052618/554cf97bb4c905ae138b51fc/html5/thumbnails/2.jpg)
©2014 Skittish
What we'll cover
1. How it works
2. How it's different
3. Goals, targeting and tactics
4. Build, run and report
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©2014 Skittish
How it works
![Page 4: Tentative Steps into Twitter Advertising](https://reader034.vdocument.in/reader034/viewer/2022052618/554cf97bb4c905ae138b51fc/html5/thumbnails/4.jpg)
©2014 Skittish
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©2014 Skittish
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©2014 Skittish
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©2014 Skittish
How's it different?
Social Advertising is not
the same as Google
AdWords advertising
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©2014 Skittish
Source http://read.bi/1dsbfVn
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©2014 Skittish
Goals, targeting & tactics
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©2014 Skittish
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©2014 Skittish
Targeting
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©2014 Skittish
Keywords in timeline
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©2014 Skittish
Interests
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©2014 Skittish
Devices
● IOS devices● Android devices● Desktop and laptop● Blackberry phones
and tablets● Mobile web on other
devices
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©2014 Skittish
Geography
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©2014 Skittish
Gender
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©2014 Skittish
Similar to existing
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©2014 Skittish
Tactics
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©2014 Skittish
Tweets that ask a question
get more replies and retweets
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©2014 Skittish
Images in tweets
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©2014 Skittish
Tweets that give a 'top tip'
generate more favourites and
retweets
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©2014 Skittish
Use Lead Generation Cards
● Offers, downloads, competitions
● Collect Name, Username, Email
● Integrate with CRM
● Auto-responder campaigns
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©2014 Skittish
Build, run and report
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©2014 Skittish
Experiment!
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©2014 Skittish
Conversion tracking
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©2014 Skittish
Tweet Activity Report =
Opportunities!
Look for 'organic' tweets generating
engagement and add to campaign
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©2014 Skittish
Followers Report =
Refine your targeting
Interests, location, gender
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©2014 Skittish
5 key takeaways
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©2014 Skittish
5 key takeaways
1. Forget Google AdWords
![Page 30: Tentative Steps into Twitter Advertising](https://reader034.vdocument.in/reader034/viewer/2022052618/554cf97bb4c905ae138b51fc/html5/thumbnails/30.jpg)
©2014 Skittish
5 key takeaways
1. Forget Google AdWords
2. Be clear on your goals
![Page 31: Tentative Steps into Twitter Advertising](https://reader034.vdocument.in/reader034/viewer/2022052618/554cf97bb4c905ae138b51fc/html5/thumbnails/31.jpg)
©2014 Skittish
5 key takeaways
1. Forget Google AdWords
2. Be clear on your goals
3. Target the right people
![Page 32: Tentative Steps into Twitter Advertising](https://reader034.vdocument.in/reader034/viewer/2022052618/554cf97bb4c905ae138b51fc/html5/thumbnails/32.jpg)
©2014 Skittish
5 key takeaways
1. Forget Google AdWords
2. Be clear on your goals
3. Target the right people
4. Create & promote great content
![Page 33: Tentative Steps into Twitter Advertising](https://reader034.vdocument.in/reader034/viewer/2022052618/554cf97bb4c905ae138b51fc/html5/thumbnails/33.jpg)
©2014 Skittish
5 key takeaways
1. Forget Google AdWords
2. Be clear on your goals
3. Target the right people
4. Create & promote great content
5. Run, report, improve, repeat
![Page 34: Tentative Steps into Twitter Advertising](https://reader034.vdocument.in/reader034/viewer/2022052618/554cf97bb4c905ae138b51fc/html5/thumbnails/34.jpg)
©2014 Skittish
Thanks!
Heather Robinson- Internet Marketing Consultant, Trainer & Speaker
@_skittish
/skittishconsultancy
/in/robinsonheather