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Terri McCullochTARGET: Media/social media relations manager, Nova Scotia Tourism Agency

TRADITIONAL MEDIA EXPERIENCEOn Camera• Dozens of pre-interviews & interviews over two years with all

national & regional TV news outlets (including CTV, CBC, Eastlink, Global)

• Interviews with radio stations in Ireland and Australia

• Pre-interviews & interviews with public radio (CBC regionally and nationally with As It Happens and Radio Canada)

• 100s of interviews with talk radio in all Canadian provinces

• 100s of print interviews with all major Canadian dailies (Globe & Mail, National Post, Toronto Star, Vancouver Sun, Calgary Herald, QMI, etc.), national magazines (Chatelaine, Canadian Living), and regional/national weeklies.

• Researched and prepared story ideas, participated in interviews with CBC radio every 6 weeks (Community Correspondent, Information Morning for 4 years)

“Terri handled the media very we! at the Toronto media event – no easy task when they a! want the sound bite and the photo opp at the same time – and when the reporters a! want their pics and interviews to be the best and different and more impactful than the others. 

My real kudos surround the whole issue of social media: Terri has figured how to maximize this new media: she is among an elite group who understands where this is a! going. ”

Anne MartinOn Top of the World (Award-winning Travel TV, Video & DVD production)Past-president TMAC 1995-1999 

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“During our summer 2011 nation-wide Great Canadian Travel Show shoot, Terri was invaluable in assisting with the preparation, coordination, and execution of our project during its tight time'ame.

In addition to her vast knowledge of the people and ‘hotspots’ of Nova Scotia I found that her experience and knowledge in the film and TV industry was instrumental in our project’s success. As an independent producer of her own travel show and as a strong social media contributor, Terri has a unique edge in today’s competitive tourism environment.

It was an absolute pleasure working with Terri on both a professional and personal level and thanks to her we were able to maximise our production value on a! facets during our time in Nova Scotia. ”

Christopher EagerOwner/producer/hostWhich Way To...Productions Inc.

BEHIND THE SCENESMedia Liaison• Organized film shoots to Bay of Fundy directly with

various media outlets (6 years), most recently with the BBC, Great Canadian Travel Show, US Discovery Channel, NHK Japan, including:

• location scout• logistical planning for media remotes• accompanying film crews on the shoot• connecting crews to local resources• ordering equipment, insurance• budget management, supplier payment• identifying & sourcing still and b-roll footage• fact checking, site research!

• Product expert and story source for provincial media teams in NS & NB (10 years)

• Media liaison & participant in various provincial tourism press trips in Nova Scotia & New Brunswick (past 8 years)

• Media liaison for Olympic Torch Run (at Hopewell Rocks)

• Media handler for Not Since Moses race (3 years)

New7Wonders• Developed key messages, Q&As, pitched stories,

scheduled interviews for campaign (3 years)

• Directly initiated or participated in preparation of press kits, press releases, etc.

• Media liaison and handler for Rick Mercer

• Creator of various high-profile PR stunts and story angles

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SOCIAL MEDIA EXPERIENCEYouTube• Designed, produced and hosted Bay of Fundy Travel Show (23 episodes)• Oversaw production of various New7Wonders promotional videos• Manage Bay of Fundy’s channel

Twitter• Designed and managed Bay of Fundy’s ‘Twistor’s Centre’ since 2009• 4000+ followers

Facebook• Created and managed Bay of Fundy fan page since 2006• 14,000+ followers

Website• Responsible for content management and design updates

Blog• Blogging on travel, lifestyle, food, wine, adventure since 2006• Cited as one of the best Destination bloggers in Canada by A Couple of Chicks E-marketing

“I have fo!owed Terri’s blog and YouTube travel show over a fair number of years. Her passion is palpable and has, without question, strongly helped to create awareness for the destination that did not exist before.  

What makes her work so special, however, is not simply the subject matter and quality of writing, but Terri’s extraordinary ability to create feature stories and assemble video footage without the equipment, technical crews and office staff one would expect to deliver such professional results. ”

Colin RuschEditor, Essentially Canada Magazine (UK) 

ShowTravel

Bay of Fundy

www.bayoffundy.travel

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OTHER EXPERIENCEFinancial Management• Directly managed budgets from $150,000 to $900,000

• Responsible for contract development and supplier monitoring

• Reported to boards, provinces, federal partners

Market Readiness• Developed and delivered an innovative market

readiness program for tourism. Elements include: one-on-one business product mentoring and marketing mentoring, best practices tour, professional mystery shop.

• Small business mentor to all sectors of the tourism industry including: large & small accommodations, natural and cultural attractions, outdoor adventure, culinary

• One-on-one business mentoring delivered to clients in all four Atlantic provinces and Alberta

Corporate Partners• Successfully pitched corporate sponsorships to Bay

Ferries, Saltscapes, Precision Atlantic• Developed partnerships with Parks Canada,

Canadian Heritage, City of Saint John, other regional DMOs

“Terri is held in very high esteem by industry partners which is a direct result of her professionalism, creative and very active mind, team spirit, and “let’s get the job done” attitude.  Terri is a natural at “hosting” and “promoting”.  

From logistics management to event delivery and fo!ow through, Terri is always on the pulse finding opportunities to promote the region.  Terri is an energized, enthusiastic ambassador for Atlantic Canada and her most recent efforts have been rewarded by worldwide recognition for the Bay of Fundy. ”

Debbie Rathwellred, sales consulting & event planning, formerly Marketing Director with Bay Ferries (4 years)

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STUDIES......Canadian Associations of Professional Sommeliers! Wine course

........................................................Nova Scotia Museum! Museum studies....................................Nova Scotia Community College! Community Economic Development

......................................Mount Saint Vincent University! BPR studies..............................................................Acadia University! BA Psychology, minor Business

TRAVELEnglandScotlandIrelandFranceSpainPortugalCaribbeanall US east & west coastsassorted mid-statesall Canada

VOLUNTEER...............................Maritime Tidal Energy Corporation! PR consultant

.......................................................Not Since Moses race! Planning committee (5 years)................................Digby-Saint John ferry commission! Board member

............................................FORCE Tidal Power project! Community Liaison committee member....................................................Heartland Cycling Tour! Volunteer

......................................................Parkinson’s Superwalk! Participant....................................................................Terry Fox Run! Participant

FUNSea kayakingWine tastingCyclingScooteringRappellingPhotographySkiingPercussionist in Brazilian band

“Terri’s support was great during the NHK program production. In order to prepare to film the documentary, we always look for and need someone like her who is knowledgeable and connected to other people/entities in the area we want to film and she was the one for it!! ”

Atsuko NamekiAssistant to the Producer, NHK (Japanese Public Television), Los Angeles, CA