Presentation by Utkarsh Yadav

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About the Company

About the C.E.O.Elon Reeve Musk,

Born June 28, 1971Engineer , Inventor[and Investor.CEO and CTO of SpaceX, CEO and Product architect of Tesla Motors, Chairman of SolarCity, and co-chairman of OpenAI.

He is the founder of SpaceX and a co-founder of Zip2, PayPal, and Tesla Motors.

He has also envisioned a conceptual high-speed transportation system known as the Hyperloop and has proposed a VTOL supersonic jet aircraft with electric fan propulsion.

As of January 2016, he has an estimated net worth of US$12.4 billion, making him the 39th wealthiest person in the US.

About Tesla’s Innovation • Battery range: Tesla Roadster has a max

range of 265 miles, more than twice the next competitor. List of modern production plug-in electric vehicles. This is a huge step in making electric vehicles practical. 265 miles is the range of a typical gasoline car before refilling and by reaching that level, Tesla has made a big achievement.

• Battery safety: Electric cars are at a big risk of fire given the kind of energy they store. Other cars go for smaller range to reduce the risk. But Tesla wanted the cake and eat it too. It went with small, cylindrical batteries distributed throughout the car to reduce the energy intensity and reduce risk of fires. Tesla’s Novel Battery and Charging Technology | MIT Technology Review

• Recharge time: Chevy Volt takes an entire night to get you 40 miles of driving. Chevy Volt Electric Car. Tesla's supercharging promises to do 7 times that range in 30 times shorter time range.

About Tesla’s InnovationCharging station infrastructure: Without a charging network, Tesla would remain a fancy commuter car. You would need to plug-in every night. But, with the addition of a massive charging network, now electric cars can be practical in rural areas as well as for road trips.  Tesla speeds up free nationwide charging network, 20-minute quick repower

Distribution network: For almost a century, cars in the US were sold through local salespersons. The industry is characterized by these sleazy sales guys. But, Tesla is trying to circumvent them. Although it remains to be seen if they can cross the chasm -- reach the mainstream without the pushy salespersons, it is still an innovation.

Tesla Super Charging Station

Tesla’s SuperCharger Network

About Tesla’s Innovation – The MarketingElon Musk is a lot of things, but more and more I see him as an incredibly gifted marketer. How do you sell an expensive and (arguably) impractical electric luxury car? Simple:

• Convince your buyers that they're serving the public good by supporting your company.

• Convince them that your company is going to turn a global, multi-billion dollar industry on it's ear with the equivalent of a bunch of laptop batteries wired together. (Seriously, that's an impossible dream right there)

• Convince them that your car is the most technologically advanced and innovative vehicle on the planet, despite the fact that most similarly priced cars are dripping with technology (if you think a Mercedes or BMW isn't technologically advanced, you're not paying attention).

• Convince your buyers that your lack of local sales and service centers (aka no dealerships) is a strength instead of a weakness.

• Convince your buyers to pay MSRP when every other automaker offers some sort of discount (at least sometimes).

Tesla is Sold Inside Malls !!!

Design your own car !!! !

How Electric vehicles used to look ?

Not

So Cool

How Tesla Looks !

Roadster

Model S

Model X

Competition Time

These are the Present Competitions

How big is Tesla ?

Wall Street's Perception

Future of Tesla ?

Expected market cap !

Summon Your Tesla from Your PhoneLast Fall, Tesla Version 7.0 software introduced a range of new Autopilot active safety and convenience features to give you more confidence behind the wheel, increase your safety on the road, and make highway driving more enjoyable. The release of Tesla Version 7.1 software continues our improvements to self-driving technology. This release expands Autopilot functionality and introduces the first iteration of Summon.

Go Tesla GO !

Major Question What kind of Innovation Tesla

Motor ?

A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances. The term was defined and phenomenon analysed by Clayton M. Christensen beginning in 1995.

For adherents of classic disruptive innovation theory, Tesla’s potential as a market disruptor is minimal. After all, the company doesn’t go after low-end, price-sensitive customers who are over-served by current vehicles; they don’t pursue “non-consumption” (customers who don’t currently drive cars); and the technology didn’t start out as inferior (Tesla now produces the fastest 0-60 mph time of any four-door production automobile on the planet (2.7 seconds in “ludicrous” mode).

Tesla automobiles look and drive much like other cars, utilize established infrastructure like roads, and confine much of the product innovation to only one aspect – the power system. These facts simply do not fit the classic pattern for successful disruption as originally described by disruption guru Clayton Christensen.

Instead, Elon Musk pursues what I call a “high-end” technology disruption, an approach that is very different but one that can be just as troublesome for incumbents. High-end technology disruptions involve producing innovations that are “leap frog” in nature making them difficult for incumbents to rapidly imitate.

Then, instead of using technology to improve performance over time, they use technology to lower costs per unit of performance over time.

Even with access to the patents, incumbents will find imitation difficult because Tesla’s cars also represent an architectural innovation. If you peeled the skin off a Tesla and compared it to a comparable combustion engine vehicle or electric vehicle like the Nissan Leaf, you would see that the car’s architecture is completely different because the systems and drive train are engineered from the ground up around the battery.

In stark contrast, other automakers simply insert the battery as a module into a standard platform . Moreover, some of the car’s subsystems, like traction control, are based on completely different technologies than a standard car.

So Tesla in my opinion is disruptive innovation !

Dhanyawad !