test driving big data with a proof of concept

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© 2014 Collaborative Consulting Financial Services Life Sciences Business Process & Program Management Software Solutions Software Performance & Quality Information Management Consulting Services Domestic Solution Center Services Strategy Execution Support Test Driving Big Data with a Proof of Concept How to Adapt in a Changing Information Management Landscape In partnership with:

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Information Management is facing unprecedented upheaval due to one major force - Big Data. As quantities of information increase, it's possible to save vast amounts of data that in the past would have been discarded. Now, data is the raw material of exciting exercises in predictive analytics - and the results are game-changing for many businesses. Watch this joint webcast from Collaborative Consulting and IDG to learn how to launch a big data proof-of-concept at your organization.

TRANSCRIPT

Page 1: Test Driving Big Data with a Proof of Concept

© 2014 Collaborative Consulting

Financial Services Life Sciences

Business Process & Program

Management

Software Solutions

Software Performance

& Quality

Information Management

Consulting Services Domestic Solution Center Services

Strategy Execution Support

Test Driving Big Data with a Proof of Concept

How to Adapt in a Changing Information Management Landscape In partnership with:

Page 2: Test Driving Big Data with a Proof of Concept

2 2014 Collaborative Consulting

Collaborative Consulting

Offices Solution centers

Massachusetts (HQ), New Jersey, New York, Texas, Wisconsin

Massachusetts and Wisconsin

Our team

Collaborative background

Founded in 1999 Founded

Privately held Private

Consistent year-on-year growth Growth rate

62+ million 2012 revenue

Massachusetts (HQ), New Jersey, New York, Pennsylvania, Texas, Wisconsin

Offices

Massachusetts and Wisconsin Solution centers

Employee based firm: retention of expertise

Employee based

400+ employees 400+

Senior level resources, over 18 years average experience

Senior level resources

Employees possess deep domain expertise gained from industry & consulting experience

Expertise

Page 3: Test Driving Big Data with a Proof of Concept

3 2014 Collaborative Consulting

Collaborative Consulting Services Financial Services Life Sciences

Business Process & Program

Management

Software Solutions

Software Performance

& Quality

Information Management

Consulting Services Domestic Solution Center Services

Strategy Execution Support

Page 4: Test Driving Big Data with a Proof of Concept

4 2014 Collaborative Consulting

Main Stream Information Management Landscape

Enabling Technology

Business Demand

Media Attention

Page 5: Test Driving Big Data with a Proof of Concept

5 2014 Collaborative Consulting

Mainstream IM Learning Curve

1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 2019 2021

MDM

Hadoop et al

NoSQL

Cloud Sources

Cloud DW Stack

ETL Technology In-Memory Analytics

Mobile BI

DB Appliance

Data Science

Industry Deregulation

& Consolidation

9/11

Social Networking

iPhone

Financial Crisis

NSA Surveillance

State

Page 6: Test Driving Big Data with a Proof of Concept

6 2014 Collaborative Consulting

How to Adapt

How to adapt:

Big Data POC

Page 7: Test Driving Big Data with a Proof of Concept

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Big Data POC: Key Questions

What is a Big Data POC?

What do you mean by “business centric”?

How is a Big Data POC different from other PCOs?

Given the maturity of technology and Big Data skills gap, why should

we invest in a Big Data POC?

Should I be concerned about finding Big Data know-how?

Page 8: Test Driving Big Data with a Proof of Concept

8 2014 Collaborative Consulting

Big Data POC: Case Study & Demo

Why: Visible Product Launch

What: Social Media, Orders, GL

How: VOC Dashboard

When: 5 weeks

Who: Hard-to-find Skills

Haves/Wants Us/Them Geospatial Demographics Sentiment and Spend Revenue and Reach

Page 9: Test Driving Big Data with a Proof of Concept

9 2014 Collaborative Consulting

Global Sentiment Revenue and Reach Spend & Sentiment Customer Haves And or Wants

2009 Per Capita Income

Sentiment

Interactions

Page 10: Test Driving Big Data with a Proof of Concept

10 2014 Collaborative Consulting

Global Sentiment Revenue and Reach Spend & Sentiment Customer Haves And or Wants

Page 11: Test Driving Big Data with a Proof of Concept

11 2014 Collaborative Consulting

Global Sentiment Revenue and Reach Spend & Sentiment Customer Haves And or Wants

Page 12: Test Driving Big Data with a Proof of Concept

12 2014 Collaborative Consulting

Global Sentiment Revenue and Reach Spend & Sentiment Customer Haves And or Wants

Page 13: Test Driving Big Data with a Proof of Concept

13 2014 Collaborative Consulting

Global Sentiment Revenue and Reach Spend & Sentiment Customer Haves And or Wants

Page 14: Test Driving Big Data with a Proof of Concept

14 2014 Collaborative Consulting

Big Data POC: Dos and Don'ts

Do: • Go above-and-beyond • See it, feel it • Keep an “open” mind • Trust and verify • Consider the alternatives • Let the IM and App Worlds collide • Keep teams small

Don’t: • Focus solely on new technology • Expect solutions to existing data

issues • Use old estimation models • Confuse a POC for production • Be a victim of success

Page 15: Test Driving Big Data with a Proof of Concept

15 2014 Collaborative Consulting

Thank you!

Follow us!

Chris Jennings Vice President, Information Management [email protected]

Dan Sandler Director, Information Management [email protected] @DataDanSandler

Veronica Wolf Director of Marketing [email protected]