text message marketing for barber shops
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TRANSCRIPT
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Text Message Marketing Tips For Your Barber
Shop
Presented By: SMS Dominator
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SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.
The small, yet powerful, 160 character space is one of the best marketing tools available today.
What Is Text Message Marketing?
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How Text Message Marketing Works
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Why Text Message Marketing?
WHY?
Text Messaging is the Most-Used Mobile
Service
More Than 6 BILLION Mobile
Subscribers World-wide
Most Mobile Users Send and
Receive Text Messages Daily
More Than ½ of U.S. Mobile Spending is
LOCAL
Consumers ALWAYS Have Their Mobile Devices with
Them
4.1 Billion Texts Are Sent
Daily in the U.S Alone
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Extremely TARGETED
Reliable, INSTANT Reach
Benefits of Text Message Marketing
Permission-Based (Opt-In)
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High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing
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Cut Down on “No-Shows”
Can Go Viral
Benefits of Text Message Marketing
Builds Customer Loyalty
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Ways to Build Your Mobile List
Text to Join
Email List
Website Sign-
Up
People Opt-in Using Your
Keyword and Short Code
Add a Mobile Sign-Up Form to
Your Website
Email Your Clients List
and Ask Them to Join Your
Mobile List
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Social Media
Sign-Up
Ask Your Social Media
Followers to Join Your Mobile List
Manual Sign-
Up
Newsletter Sign-Up
Create a Newsletter
on Grooming
Topics
Manually Add New Clients
Who Agree to Join
Ways to Build Your Mobile List
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Barber Shop Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else
Your Target Market Will See Them!
Where to Advertise Your Short Code and Keyword?
Text 55555 to BARBER and Get $5 Off Your Next Visit
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Text Message Marketing Ideas For Your Barber Shop
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Use Appointmen
tReminders
to Cut Down on “No-Shows”
Offer Mobile Coupons
and Discounts
Send Text Message Offers on Slow Days to Increase
Traffic
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Text Message Marketing Ideas
For Your Barber Shop
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Clients Helpful
Grooming Tips from Time to
Time
Alert Clients to
the Availability
of New Products
and Services
Send Your Clients Special
Instructions Before an
Appointment
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Text Message Marketing Ideas
For Your Barber Shop
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement the Use of QR Codes to Direct People to
Your Website,
etc.
Start a “Frequent Customer”
Loyalty Program to Get Repeat Business
Run a Birthday Rewards Program
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Text Message Marketing Ideas
For Your Barber Shop
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send“Thank You”
Messages to Your Clients
Communicate Efficiently With Staff Members
Conduct Client
Satisfaction Surveys and Polls
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Different Types of Text Marketing Uses
ConfirmationConfirmation ReminderReminder CancellationCancellation
Types of Text
Message Uses
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Different Types of Text Marketing Campaigns
Types of Text
Marketing Campaigns
Save Save MoreMore
Spend Spend MoreMore
Purchase Purchase MoreMore
Get a Get a FreebieFreebie
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Let’s Take a Closer Look at These…
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EXAMPLE
Mr. Smith, you have an appointment with Barber Spot on January 6th at 3pm. Please call 555-555-5555 if you can not make it.
ConfirmationConfirmation
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EXAMPLE
Mr. Jones, it’s time for your monthly Hair Cut. Please contact Barber Spot at 555-555-5555 to schedule.
ReminderReminder
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EXAMPLE
Mr. Brown, I am sorry, but we had to cancel your appointment with Barber Spot on Jan 9th. Please call us to reschedule at 555-555-5555
CancellationCancellation
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Save Save MoreMore
EXAMPLE
Show this text to receive 20% off of any Item at Barber Spot. EXP 5/15
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EXAMPLE
Spend $20 or more at Barber Spot and receive $2 OFF your next visit when you show this text. EXP 5/15
Spend Spend MoreMore
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EXAMPLE
Purchase Two Services at Barber Spot and receive 50% OFF the 2nd Service! EXP 5/15
Purchase Purchase MoreMore
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EXAMPLE
Purchase any service at Barber Spot and receive any service (up to $10) for FREE. EXP 5/15
Get a Get a FreebieFreebie
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Reduce “No-Shows”
Ability to Fill More Canceled Appointments
Lowers Lost Revenue
Saves Staff Some Time
Easy - No Software or Technical Knowledge Required
Benefits of Appointment Reminders
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How to Use QR Codes
Send Users to an Online Video Tour of Your Shop
Send Users to Your Photos and Social Media Sites
Send Users to Online Testimonials from Your Happy Clients
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How to Use QR Codes
Send Viewers to Your Coupons and Discount Offers
Put Your QR Codes on ALL Marketing Materials
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Tell List Subscribers What to Expect as Soon as They Join
Always Include Your Barber Shop’s Name in Your Messages
Make it Easy for Your Customers to Opt-Out of Your List
Notify Customers of Potential Text Message Costs
Text Message Marketing Points to Remember
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Sending Out Sporadic, Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
Text Message Marketing Mistakes To Avoid
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THANK YOUTHANK YOU
For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing
Presentation!Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominatorhttp://smsdominator.com