texting your way to the top of customer's minds
DESCRIPTION
Tips and tricks for starting a mobile marketing program for your businessTRANSCRIPT
Texting Your Way To The Top ofCustomers’ Minds
By The SpotOn TeamDecember 2011
SMS = Text MessageShortMessageService
What is an SMS?
(They mean the same thing!)
Quick, Effective Way To Reach Customers
• Up to 41% return in profits• Over 90% of all texts are read
within 3 mins• Over 52,082 texts are sent by
consumers making a purchase decision every second of the day
Why Mobile Marketing?
SOURCE: FinancialNewsline, Business Owners Shocked At 99 Percent Read Rate With Mobile Advertising And SMS Marketing, Accessed Sept 27 2011
What Makes A Good SMS
Short. Simple. Direct.
• Exclusive Deals/Coupons
• Special Events
• Expirations/Deadlines
• Include a call to action • Go to website, visit store, watch a
video
LIMIT
140CHARACTERS
Recipe for A Good SMS
First SentenceThe deal itself. ($10 off any purchase, Free admission, etc.)
Second/Third SentencesDeal terms.•One per customer•Can't be shared•Today only.•Sale items not included•Expires 9/31/11 at 11:59PM
Sample Messages
Event invite sent to subscribers only
Free with purchase during off-peak hours
Food or drink special during a
TV event
Buy one, get one offer
Sample Messages
Best Practices
• Reserve SMS for best deals/messages
• Aim for 1 per week or less than 5 per month
• Don’t overwhelm or spam your customers
• Share! Share! Share!
• Offer exclusive deals for opting in the first time
• Being generic
• Duplicating deals
• Sending texts outside of 9am – 5pm
DO
AVOID
Promoting Your SMS Program
1. Display signs near the register
2. Promote on website, Twitter, Facebook
3. Get employees on board- Hold a contest
4. Offer a first time opt-in deal- Ex. “Text BACON to
32589 and receive $5 off your next order”
Opting In To SMS
Two Ways To Opt In
*After swiping a loyalty card and choosing to go cardless, customers receive a text asking if they want to opt in
Through SpotOn Rewards app on your Facebook page
Text (YOUR KEYWORD) to 32589
Creating An SMS Deal
Step 1: Set Dates and Times
Creating An SMS Deal
Step 2: Select Audience
Send to Twitter, Facebook, or select groups of Text subscribers
Creating An SMS Deal
Step 3: Create Message
Watch the character limit! Check this box to track the success of your deal
