TFFC Skills Strategy

Improving the Appeal & Attracting Talent

Carolyn Baird Springboard Scotland

Springboard’s Role

• Member of the TFFC Skills Group

• Lead Organisation for Improving the Appeal & Attracting Talent

• Action Plan and Current Activity

• Scottish Tourism Week 2011• Priorities for the Future

Why Springboard Scotland?• Part of a UK Charity – in our 21st

year of operation• We help young people

along with unemployed and disadvantaged people of all ages….

• …improve their prospects through access to a career in hospitality, leisure and tourism

Why Springboard Scotland?

• We also…..• Promote the Industry as a Great

Place to Work• Communicate Specialist Careers

IAG• Run Sector/Occupational

Campaigns• Support Business Partners –

HR/CSR

Improving the Appeal & Attracting Talent

• Overseen by our Scottish Advisory Board

• We aim to lead from the front but we cannot be everywhere and do everything that needs to be done

• Working in partnership and also harnessing the great work others are doing

When formulating the Action Plan we took into account:

• Existing ‘Good Stuff’• Key Target Audiences• Partnership & Collaboration• Scottish Tourism Week

Action Plan Target Audiences

• Young People/Students – in Schools, Colleges, Universities, Wider Community

• Job Seekers/Adult Returners/Career Changers/Retirees –

• Influencers – Parents, teachers, Careers Advisors, JCP staff, LAs

• Industry and Supporting Organisations

Action Plan Priorities• Extend awareness raising

activities - in order to further engage with target audiences and key influencers

• Expand opportunities for people to access the industry –taster days, skills challenges, discovery trails, Into Work Programmes

Action Plan Priorities

• Expand key programmes such as the Ambassador, Futurechef and Business Partnership Schemes -as these have been identified as pivotal channels of communication

• Extend existing campaigns relating to Chefs and Housekeeping & Accommodation Management

Springboard Education ProgrammeDiscovery Trails…St Andrews, Perth, Highland Perthshire,

Glasgow….Currently exploring the possibility of

additional trails in Fife and Edinburgh

“This initiative captures the essence of a curriculum for excellence. It opened the pupils’ minds to their local community and their role in developing and shaping the future of tourism in this area”. Head Teacher, Breadalbane Academy

• Aimed at unemployed and disadvantaged individuals

• IWiSH 9-12 week programme• Careers advice & guidance• Pre-employment training• Post employment mentoring• Industry visits and work placement• Aim to secure sustainable

employment• 17 programmes run in Scotland

IWiSH Graduation Ceremony in Oban

• Quality Standard for work experience

• Step by Step Guidelines• On-line support• Brokerage

• Web presence – current overhaul nationally of website and facebook

• Deliver careers updates via Twitter @careerscope_SB

• Careers Materials – magazines, posters, postcards

• Advice Hotline 0845 293 2515• info.careers@springboarduk.org.uk

• Careers Campaigns• Sector – hotels, FSM,

restaurants, leisure• Occupational – Chefs,

Housekeeping & Accommodation Management

Housekeeping & Accommodation

Management Careers Campaign

Changing the perceptions and image of a career in Housekeeping & Accommodation Management

www.roomtochange.springboarduk.net

• Tailored activity to support Business’ HR or CSR priorities

• Brand Awareness in labour market

• Promoting USP as employer• Focus on ROI

Industry at Work in Schools

• Passionate about the industry • Trained by Springboard• Promote the industry and the

business• ‘Talent Scouts’• Activity linked to Business

Strategy/ Goals• Great staff

recognition/development

• Teaching young people to cook, promoting ‘chef’ careers

• Wider programme of demonstrations, master classes

• Looking at the development of a Junior chefs Academy in partnership with People 1st

• Developing relations between industry and education

• True pipeline• 2010: 1,600 + participants in Scotland

Scottish Tourism Careers Week, March 2011

• Launched Careers Week both at Scothot in Glasgow and at a Reception at the Scottish Parliament

• Showcased Careers Week at the Tourism Conference at Murrayfield

• Organised Key Influencers Events

• Launched School Competitions-the Canapé Challenge and Keys to the Castle

Scottish Tourism Careers Week, March 2011

• Ran additional Ambassador training events in Glasgow, Perthshire, Ayrshire and Dumfries

• Collaborated with Industry on Open Doors and Buddy Day events

• Launched new Discovery Trails in Highland Perthshire and Glasgow

• Hosted a Masterclass for Chefs and Ambassador networking events

Scottish Tourism Careers Week, March 2011 Influencing the Influencers• We targeted:• Industry Leaders – by Exhibiting at

Scothot, the STF Tourism Conference and the Parliamentary Reception

• Career Choice Influencers - by running updating events in collaboration with Business Partners

• Key sectors of the industry – by working in Partnership with other organisations

Scottish Tourism Careers Week, March 2011 School Challenges• Canapé Challenge• Glasgow and Edinburgh

Primary Schools• Launched by Minister for

Tourism• Keys to the Castle with Historic

Scotland open to all Secondary Schools

Priorities Going Forward• Continuing to expand Ambassador

Programme thereby increasing capacity to offer skills challenges, Buddy Sessions, Open Doors events and work placements (Next training event 24-25 November in Edinburgh)

• Recruit more Business Partners –Sub Group focusing on this

• Further develop wider Futurechef Programme including piloting of Junior Chef Academy project

Priorities Going Forward

• Careers Information, advice and guidance – working in partnership with SDS and People 1st to ensure provision of up to date and in depth IAG

• Careers Promotion Activity – range of interactive activities including discovery trail, taster experiences, skills challenges, demonstrations culminating each year with Careers Week

Priorities Going Forward

• Key Influencer Events aimed at raising the profile and improving understanding of the industry

• Improving the quality of Work Experience using Springboard’s INSPIRE Quality Standard

• Delivery of Employability Programmes- IWiSH

• Showcase all activities during next Tourism Week, March 2012

Scottish Tourism Careers Festival March 2012 Showcasing & celebrating careers across Scotland

Throughout MARCH 2012www.careerscope.uk.net/stcf

Support the Strategy

• Contact Carolyn Baird at carolynb@springboarduk.org.uk

• Mob: 07530 241249• www.springboarduk.net• www.careerscope.uk.net/stcf