MARCH 22, 15

The ‘green room’ is a surfing term for riding inside the barrel of a wave. It is the pinnacle when all the conditions come together in a moment of Zen–like clarity and euphoria.

THE GREEN ROOM COLLECTIVE is a group of like-minded people with diverse backgrounds, skills and experiences who come together to work with you and your team to create conditions that generate clarity of thought, where ideas are nurtured that lead to action.

OUR APPROACH :

1.  It starts with the brief

2.  Process takes you only so far, people create the magic

3.  Environment matters

4.  New ideas require fresh perspectives

5.  If it doesn’t work within your business, we haven’t done our jobs

March 22, 15

WHAT IS THE GREEN ROOM COLLECTIVE:

WE ALL GET STUCK.

No matter what your business is, there comes a time when you get stuck.

How will you break out of the cycle of doing things the way they’ve always been done, to do things that really make a difference, build value and grow?

THE QUESTION IS HOW DO YOU GET UNSTUCK?

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THE GREEN ROOM IS THE BRIDGE BETWEEN ‘WANT TO’ AND ‘HOW TO’. With our experience and know how, we help you cut through the clutter to get creative and generate growth like nobody’s business.

And we do it in a way unlike anyone else.

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A FEW DAYS TO AWESOME. During our sessions, The Green Room Collective puts your people together in ways that help them explore creatively without risk or judgment.

WE CLEAR MINDS AND THE PATH TO SOLVING HARD PROBLEMS. You get answers, and a new way to approach the next challenge.

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CHAOS, MEET CLARITY. IDEAS, MEET ACTION. Great ideas are unruly, elusive, even a little scary.

TGRC uses clear process to make sense of a crazy world of possibility, distilling “what if?” into ideas, and then actions that add value.

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OUR PROCESS.

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DEFINE & ALIGN

UNDERSTAND & CREATE

SELECT & STRENGTHEN

FIRST WE DEFINE… It all starts with a great brief—a good look at your goals and a hard look at the things that hold you back.

WE REFRAME BUSINESS PROBLEMS WITH A HUMAN LENS. TGRC infuses humanity into the process of problem solving to get to a solution that actually works for people.

And isn’t that who you’re making stuff for?

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…and then we align.

ALL LAID OUT IN A SIMPLE, INSPIRING WAY THAT PEOPLE CAN GET BEHIND.

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Next we understand…

IT’S NOT WHERE YOU LOOK THAT MATTERS IT’S WHAT YOU SEE To figure out what people really need and want, we inject a little human “magic” into the equation to help you experience the brief first-hand, by looking where others won’t.

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interview with embalmer to understand beauty ( )

And then we create

BY TURNING REAL LIFE INSPIRATION INTO IDEAS & OPPORTUNITIES YOUR BUSINESS CAN USE TO THRIVE. We ask that you to put down the PowerPoint, roll up your sleeves, get out of the office and be willing to look for inspiration where others wont.

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FINALLY, WE SELECT & STRENGTHEN. We put them to the test with real people to make sure they’re fully baked and action-ready.

IDEAS MEAN NOTHING IF YOU CAN’T MAKE THEM REAL.

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Agencies know their business, corporations know theirs. We have experience on both sides of the aisle.

WE BLEND AN INSIDER VIEW WITH OUTSIDER GUTS. We know how to land ideas that work in your business.

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SOMETHING LIKE THIS...

BRIEF KEY

INSIGHT SOLUTION To develop healthy, nutritionally minded

and great tasting lunch entrees?

I enjoy eating food that is fresh and in season. It just feels right. Eating out of

season foods feels unnatural.

The McWrap.

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...OR LIKE

BRIEF KEY

INSIGHT SOLUTION How might we capitalize on the

rising middle class in Turkey with exciting new products?

As we spent time in the homes of the middle class, we kept hearing about the

“old way” and this beverage – “a mix of fruits.

Cappy Ramadan Sherbet. Won the World Best Juice Innovation Award 2010.

Created a new category in juice business with significant incremental sales.

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...AND EVEN THIS.

BRIEF KEY

INSIGHT SOLUTION How to fit the Gold Peak fountain

barrel into the Drive Thru

During the exercise, an engineer takes picture of lamp, thinking solution could

look like this.

Space Saver Variety Tea Tower (SSVTT), now in 3652 locations in US with 100

incremental servings per day/ location.

The framework of our approach is consistent but the beauty of it is that it can be used on just about any problem that you face.

We tailor our approach to your specific problem and work toward your success.

HAVE A LOOK AT WHAT WE DO:

PROJECTS: We work projects in two ways, as a SWAT team where you send us away to figure it out and come back to you with our thinking and ideas, or in a session with you and your small team.

Whether it is coming up with tactics, developing brand vision and architecture, strategic corridors or identifying communication platforms.

CAPABILITY: We build creative leaders and innovative thinkers and provide them with the approach, tools & techniques and creative behaviors necessary to do it on their own.

COUNSEL: Not ready for a full on project but just need help thinking it through, we can do that too. We bring a wide range of experiences that can help you land your thinking and formulate next steps.

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FLEXIBILITY IN A FRAMEWORK

CLIENTS MARKETS

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PREVIOUS WORK.

Alfamart

Burger King

Esso/Exxon

FIFA, Coke Zero

Jack-in-the-Box

KFC

McDonald’s

Wendy’s

Migros

Subway

Target

Wal-Mart

Publix

Checkers

Yum!

Sprite

Coca-Cola

Fanta

Dasani

Red Cross

Ronald McDonald House

CARE

Argentina

Australia

Brazil

Canada

Chile

China

Columbia

Costa Rica

Egypt

France

Indonesia

Japan

U.A.E

Mexico

Morocco

Netherlands

Russia

South Africa

Spain

Thailand

Turkey

UK

U.S.

Vietnam

ARE YOU READY TO GET UNSTUCK? We want to work with passionate people determined to make change happen.

GIVE US A CALL. 404-509-6277 OR EMAIL JOHN@THEGREENROOMCOLLECTIVE.COM

GLILIZ@THEGREENROOMCOLLECTIVE.COM

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GULIZ KAVUNCUOGLU All through her 13 year career Guliz has never afraid to look at a situation & challenge it.

A whole brain thinker. Comfortable in both the expansionist world of ideas and creative thinking as she is in the business & analytics. Always asking the right question at the right time and for being the first to suggest a new approach.

JOHN VAN VLECK A master at applying human perspective and business acumen to come up with innovative business solutions.

13+ in Advertising and another 15 years as the Global Director of Innovation Ignitor at The Coca-Cola Company has enabled him show his magic in 35 markets, with top global brands and partners like McDonalds, YUM! and Checkers.