Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P Whats coming up! My Journey to Branding via Advertising Branding & Advertising Roles in Advertising & Branding Our Work Methodologies & Case Studies Reverse Analysis of some Inspiring Works On the Creative Landscape Ethics of advertising Sources of Knowledge My Journey to Branding via Advertising Graduated in Computer Science, B.Tech. Worked in a) Infosys Sr.Software Engineer b) Ogilvy & Mather Copywriter Trainee c) Paradigm Plus Copywriter d) Idiom Copywriter e) WindowSquare Founder & Business Head My Journey to Branding via Advertising Creativity is subjectivity My Journey to Branding via Advertising Creativity is subjectivity My Journey to Branding via Advertising Branding & Advertising What is a brand? This is a branded watch! Branding & Advertising What is a brand? Promise Branding & Advertising Promise Define | Communicate | Deliver | Measure Branding & Advertising Promise Define | Communicate | Deliver | Measure Why, What, Whom. Logo Identity Advertising Operations Supply chain Customer Care Research Surveys Analytics Branding & Advertising How marketing is supposed to be: Establish Relationship! Nurture Relationship! And then Ask for Business! Branding & Advertising Why Clients say Yes to Advertising & No to Branding: a)Advertising has instant results. b)Lack of knowledge on Branding. c)Lack of time and budget. d)All the above Answer: d) Branding & Advertising Why Agencies say No to Branding: a)Clients not ready to pay b)Lack of Professionals c)Lengthy Process d)All the above Answer: d) Roles in Advertising & Branding Industry List of roles in Advertising & Branding Creative Director Art Director, Sr. Art Director Copywriter ** Graphic designer ** Client Servicing ** Business Development Executive ** Media Planning Online Marketing Manager ** List of roles in Advertising & Branding Brand Strategist Digital Strategist Account Director Account Manager UI /UX Designer PR and Marketing Executive Marketing Manager Communication Manager List of roles in Advertising & Branding Creative Director Creative work. Guides a team of designers, artists, copywriters, client servicing and marketers to products into market. List of roles in Advertising & Branding Art Director Responsible for the visual output of advertisements and oversees all creative work Usually work under the supervision of a creative director. List of roles in Advertising & Branding Designer Designers generally work on projects that range from logo design to digital front end design. Some of the open resources are inkscape, Drawplus and html 5 List of roles in Advertising & Branding Copywriter Generating the words, slogans and audio scripts for an advertising campaign, copywriters are highly creative and have a way with words. They are responsible writing copy for ads, brochures, etc. List of roles in Advertising & Branding PR & Marketing Executive Promotes and publicizes the agency itself or the clients. The role involves building, maintaining and managing the clients' reputations or that of the agency using a wide platform of social media. >> A glance at some of Our Work Our Work Methodology BRAND AUDITING Step 1: Get into the shoes of a) Customer b) Employee c) Management d) Share holders INDUSTRY ANALYSIS Step 2: a) Competition Analysis b) Industry Study (Happenings, Patterns & Terms) CONCEPTUALIZATION Step 3: a) Strategizing b) Conceptualizing c) Visualization Our Work Methodology BRAND AUDITING COMPETITION ANALYSIS CONCEPTUALIZATION A glance at some of Our Work Our Case Studies Our Case Studies & expertise that bespeak our competencies The first to introduce Glow-in-the-dark cab advertising. Our Case Studies & expertise that bespeak our competencies Designed creatives printed and Deployed in 100 Airport Cabs Our Case Studies & expertise that bespeak our competencies Guerilla Marketing #1 Our Case Studies & expertise that bespeak our competencies Guerilla Marketing #2 Our Case Studies & expertise that bespeak our competencies Guerilla Marketing #3 Our Case Studies & expertise that bespeak our competencies Market Exploration Our Contributions Brand Health Check-up Camp Seminar on Branding for SMEs and Start-ups Brand Awareness & DIY Branding articles Our Participations 7 th IIM A Doctorial Colloquium 3 rd IIM A Conference Media Marketing for Startups Construct 2014 Branding Workshop FICCI Augustfest 2014 PRESSENCE 2014 Generation We 2014 Content Marketing CIE TiE Entrepreneurs Summit13 Unconventional L 2013 Startup Saturday Oct-2013 Failcon 2013 ISB-TiE Summit 12 Goafest12 Reverse Analysis of some Inspiring works Reverse Analysis: a)You saw the video in social media! b)The video is spread across through social media marketing. c)The execution is filmed nicely. d)The execution team deployed and executed the activity. e)Technology Team has designed the hardware and programmed. f)Conceptualized the marketing activity. g)They have highlighted their parking assisting feature in their vehicle. h)They came to know that they can differentiate their vehicle by including this new park assisting feature. i)They have (been doing) done co-players research and customer research to identify the unmet requirements of the customers. Reverse Analysis: a)You saw the video in social media! b)The video is spread across through social media marketing. c)The execution is filmed nicely. d)They have outsourced the execution to a printing agency. e)Cross checked the possibility of execution Test Fire (in terms of budget, concept) f)Conceptualized the marketing activity. g)They need to market their product continuously Reverse Analysis: a)You saw the video in social media! b)The video is spread across through social media marketing. c)The execution is filmed nicely. d)Connected the two places through internet and webcam. e)They have bought the train tickets in advance f)Their media planning team bought the media place to connect with customers. g)Cross checked the possibility of execution (in terms of budget, concept) h)Conceptualized the marketing activity. i)They need to market their product continuously Dependencies of Creativity & Innovation a)Marketing b)Technology c)Arts Too many suggestions??? Ok, take this a)How about Window Shopping? b)Start questioning c)Interpret behind the scenes On the Landscape of creativity Being Creative as a student an employee an institution/ organization Being Creative as a student Books and Blogs Industry magazines, etc. Blog, FB page, Linkedin Group, etc. Internships and volunteering Hands on Experimenting Learn Technology (Be Updated) Being Creative as an employee Be Patient. Co-players activities. Participate in Contests Practice arts and technology. Attend Events, meet ups and Seminars. Being Creative as an organization Design the culture. Create a platform (Makerspace) Enable people to attend events, seminars & workshops. KT Sessions (knowledge Transfer) Celebrate Values. Contribute by CSR Activities Ethics of Advertising Advertising = truth + entertainment CODE FOR SELF-REGULATION IN ADVERTISING ASCI (download available in AAAI website) Be a responsible Customer & Advertising Professional Some ASCI Awareness Ads Sources of Knowledge Most recommended books: Scientific Advertising Ogilvy on Advertising Most recommended books: Positioning The Advertised Mind Most recommended books: The Cutting Edge Advertising Hey Whipple Squeeze this Most recommended books: Building Better Brands Simple The Copywriting Wally Olins The Brand Handbook Designing Brand Identity Most recommended e-resources: * Desicreative.com * Afaqs.com * Advertisingkakamaal.blogspot.in brandflakesforbreakfast.com Adsoftheworld.com Windowsquare.com/blog Thank you! Now you may Question, Suggest, Opine, and update.