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That Promote You and Your Listings

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Page 1: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

That Promote You and Your Listings

Page 2: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

eMarketing Tools

• Personalized Flyers

• NRT Do Not Contact

• Client Connect

• Realtor.com & CBOnline

Enhanced Personal Branding

Enhanced Property Features

Single Point of entry to Enhance Property Views

•Online Showing Reports

Page 3: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal
Page 4: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Quick Nav: Personalized Flyers

Page 5: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

• 38 Options

• Multiple Topics

• Personalize with Your Photo

and Contact Info

• Send as an attachment (pdf)

• Send as an eBlast (jpg)

Personalized Flyers Agent Branded eMarketing

Tools

Page 6: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Personalized Flyer Options

You can Download as a jpg, Preview or Personalizeyour Flyers.

Page 7: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Personalize your Flyer

Create your Personalized Flyer then Print or save asa pdf.

Page 8: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

CB Resource Center

Do Not Contact & Client Connect

Page 9: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

NRT Do Not Contact

Email Address

Password

Page 10: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

NRT Do Not Contact

PHONEFAX

E-MAIL

ADD OR

SEARCH

Page 11: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Phone Number Search

Page 12: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Excel Verify

Page 13: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal
Page 14: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

• eOpen House Alerts

• eJust Listed Alerts

• ePrice Change Alerts

• eProperty Flyers

• eNewsletters

• eMail Note Cards

Client Connect Agent Branded eMarketing Tools

Page 15: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

NRT CBOnline Admin

Email Address

Password

Page 16: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Select E-mail and Client Tools >> E-mail Tools.

Accessing Client Connect

Page 17: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Personalized and Customizable

All BRANDED TO YOU!

Page 18: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

• To Promote Properties

• To Promote Yourself

• To Communicate with Clients

• To Automate Consistent Contact

• To Develop an Ongoing eMarketing Campaign

Use Client Connect

Page 19: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

•Send customized tool to yourself and then forward to recipients using OWA/Outlook.

•An Opt-Out message must be added manually when using this method i.e “If you would prefer to not receive these e-mails please reply with OPT-OUT in the subject line”

Best Practice

Page 20: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal
Page 21: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

CBResource Center.com

Page 22: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

www.Realtor.com

Page 23: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

CBRB’s Relationship with Realtor.com

– Enhanced Listings Views:• Customizeable Headline• 25 Jumbo Property Photos• Detailed Property Description (up to 2500 characters)• Photo Captions• Special Advertising Message• Open House Alerts

– Agent Branded Skyscraper Advertising• Personalized Slogan

Direct access to You via Lead Router

Realtor.com The #1 Real Estate Website

Page 24: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

StandardView

Showcase/EnhancedView

Realtor.com Search Results

Applied to all of your Property Listings Automatically

Page 25: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Realtor.com Enhanced Listing Display

Branded Skyscraper Advertising provides:

Agent Photo

Agent Contact Info

Direct link to CBOnline/yourname

Customized Slogan

Customizable Headline

25 Jumbo Photos

Detailed Property

Description

Special Message

$99 Value

Open House Alerts

Page 26: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Request More Details

Direct Contact to you via Lead Router

Page 27: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Realtor.com

1

3

2

4

Click to view the Jumbo Photo Gallery

Page 28: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Realtor.com (Coldwell Banker)

Page 29: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Realtor.com (Other Broker)

Page 30: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Realtor.com Internet Showing Report

Detailed reports display Weekly and Monthly Showing Trends

PrintorEmail

Page 31: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Realtor.com Tools for Realtors

1

2

3

Page 32: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Realtor.com Sign In

Sign in using MLS ID and password

Choose “Chicago” from the drop down

Page 33: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Realtor.com Control Panel

Page 34: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Add Agent Slogan

ScrollDown

Page 35: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Add 2nd Rotating Headline

Headline 1 is filled

automatically by the

headline text

entered in CBOnline

Admin – You can

add a 2nd Headline

and the two will

fade back and forth.

Page 36: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Internet Showing Report

Page 37: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

ColdwellBankerOnline Admin

Email Address

Password

Enhance listing on CBOnline AND Realtor.com

Page 38: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

• Administer Photos for all Websites

• Administer CBOnline Map

• Property Enhancements: Realtor.com and CBOnline.com

• Headline Banner• Scrolling Text (CBOnline) - Advertising Message

(Realtor.com)• Detailed Property Information• Upload Virtual Tours, Video Tours and Floor Plans

• View Property Statistics (CBOnline.com only)

Page 39: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Single Point of

Entry

for Enhancements

to CBOnline and

Realtor.com

Guides are located in your New Associate Development Reference Book

ColdwellBankerOnline Internet Showings

Auto Feed

Page 40: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

• ColdwellBankerOnline.com• ColdwellBanker.com• Realtor.com• Trulia.com• Zillow.com

On-line Showing Reports

Page 41: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal
Page 42: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Internet Showings Reports

Page 43: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

Re-Cap

• Personalized Flyers

• NRT Do Not Contact

• Client Connect

• Realtor.com & CBOnline

Enhanced Personal Branding

Enhanced Property Features

Single Point of entry to Enhance Property Views

•Online Showing Reports

Page 44: That Promote You and Your Listings. eMarketing Tools Personalized Flyers NRT Do Not Contact Client Connect Realtor.com & CBOnline  Enhanced Personal

To Promote you and your listings