the 2016 essential statistics to business and digital transformation
TRANSCRIPT
Curated by Sean Moffi0 @seanmoffi0 & Eric Weaver @weave
The 115+ Essen+al 2016 Sta+s+cs on:
Business & Digital Transforma+on Providing the Goods for Deeper & Faster Business Change via Accelera+ng Digital Maturity
Our Insight-‐filled, Data-‐based Special Sauce ▶ Variety & Credibility -‐ Dis8lled from 20 different reputable sources .
▶ Current -‐ All 2014, 2015 and 2016-‐based sta8s8cs.
▶ Holis+c -‐ Deals with business transforma8on from 12 key, relevant facets.
▶ Digitally-‐Savvy – Acknowledges the power of digital and technology to transform business in the connected age.
▶ Helpful – Designed to make the case for your digital transforma8on and any angle of opposi8on to change.
12 Facets of Business Transforma8on 1 Overall Business Transforma+on & Changing Business Models 2 Digital Transforma+on 3 Technology Transforma+on 4 Purpose, Vision & Strategy Transforma+on 5 Leadership & Governance Transforma+on 6 Opera+onal Transforma+on 7 Brand & Content Transforma+on 8 Customer Experience & Engagement Transforma+on 9 Talent Transforma+on 10 Culture Transforma+on 11 Innova+on Transforma+on 12 Futureproofing & Foresight
12 Business Transforma8on Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
1. 1. Overall Business Transforma+on & Changing Business Models
Transforma)on Stat #1 -‐ Survival:
88% of the companies in the Fortune 500 from 1955 are gone.
Source: S&P
Transforma)on Stat #2 – Digital-‐fueled Expansion:
More than 3/4s of businesses expect to be compe+ng in a new segment of business over the
next 3 years. Source: Accenture
Transforma)on Stat #3 Transforma)on Drives Performance:
Digital transforma+on is expected to boost the bo\om line of companies by +50% over
the next 5 years. Source: McKinsey
Transforma)on Stat #4a Outside Threats:
74% of CEOs are concerned about new entrants disrup+ng
business models. Source: KPMG
Transforma)on Stat #4b Outside Threats:
54% of execu+ves believe their biggest future compe++on will be from other industries; only 29% believe from their same industry.
Source: IBM
Transforma)on Stat #5 New Economy Growth :
The digital economy is expected to grow at +10% per year, genera+ng $24 Trillion in commerce currently.
Source: Global Connected Index
Transforma)on Stat #6 Market Expansion:
86% of organiza+ons say that digital business has prompted them to enter, or consider entering, a new market.
Source: Accenture
Transforma)on Stat #7 Confidence Factor:
Only 25% of execu+ves report feeling confident on how to drive digital revenue streams and value
crea+on. Source: PwC
Transforma)on Stat #8 Connec)on & Scale:
7 out of 10 new business models will develop via some marriage of crowd shibs with technology.
Source: Gartner
Transforma)on Stat #9 Front-‐line Confidence:
71% of the front line employees of digitally immature companies
are not confident in their business direc+on.
Source: Deloi\e
Transforma)on Stat #10 Business Top Challenge:
The #1 challenge of digital transforma+on is developing new business models to cope with increased connec+vity and
engagement. Source: CIO Report
12 Business Transforma8on Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
2. Digital Transforma+on
Transforma)on Stat #11 – Digital = Survival:
67% of execu+ves believe digital transforma+on is a ma\er of survival for their business.
Source: Cap Gemini
Transforma)on Stat #12 – Digital Legacy:
“Digital” is the main reason why half the companies have
disappeared from the Fortune 500 since 2000.
Source: Accenture
Transforma)on Stat #13 – Pervasiveness:
The +me people spend in digital each day has risen from 2.7 hours in 2008 to 6.0 hours in 2016 .
Source: Precog Digital
Transforma)on Stat #14 – Growth in Implementa)on:
The percentage of advanced digital transforma+on ini+a+ves will double by 2020, from 22% of
companies to 50%. Source: Forbes
Transforma)on Stat #15 – Digital is a Revenue Engine:
CEOs expect digital revenues to increase by 80% by 2020.
Source: Gartner
Transforma)on Stat #16 – Early Days Yet:
47% of companies haven’t started to embark on a digital transforma+on process yet.
Source: Progress
Transforma)on Stat #17– Lip Service:
62% of organiza+ons are in denial about the pace of their digital
transforma+on. Source: Loudhouse
Transforma)on Stat #18– Lacking Digital Help:
Only 34% of businesses report being very sa+sfied with their
digital vendors. Source: Accenture
Transforma)on Stat #19– Urgency:
Over half of execu+ves and 10 out of 13 industries an+cipate
massive digital disrup+on in their industry over the next 12 months.
Source: HBR
Transforma)on Stat #20– Pace & Redistribu)on of Wealth:
It has taken 20 years for the average Fortune 500 to reach
billion dollar valua+ons, it now takes digitally-‐enabled
startups 4 years. Source: World Economic Forum
12 Business Transforma8on Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
3. Technology Transforma+on
Transforma)on Stat #21– External Factor Importance:
CEOs now rank technology factors as the biggest influence on their business, it was ranked 6th as
recently as 2004. Source: IBM
Transforma)on Stat #22– Investment:
Eight out of twelve future business investment areas are focused on implemen+ng new
technologies. Source: CMO Innova+on Trends
Transforma)on Stat #23– Personal Connec)on Explosion:
Connected Devices Per Person: 2003 – 0.08/person 2015 – 3.1/person 2020 – 6.6/person
Source: Precog Digital
Transforma)on Stat #24– Things Connec)on Explosion:
The level of connec+vity related to products, assets and processes will increase by 50% across all industry value chains this year.
Source: IDC
Transforma)on Stat #25– Paradox:
Despite expecta+ons that digital will influence close to half of sales by 2020, most execu+ves don’t factor “technology” as a major influence in business strategy.
Source: Forrester
Transforma)on Stat #26– Technology Enablement:
57% of organiza+ons say implemen+ng key digital
technologies is a cri+cal enabler to business.
Source: Accenture
Transforma)on Stat #27– Reputa)on Management:
90% of CEOs are changing the way they use technology to deliver on new stakeholder expecta+ons and demands.
Source: PwC
Transforma)on Stat #28– Expected Outcomes:
The top three benefits expected from technology transforma+on:
Produc+vity (83%) Innova+on (82%)
Cost Efficiencies (82%). Source: Accenture
Transforma)on Stat #29– Near Term Technologies:
The top 10 disrup+ve technologies believed to create
the most poten+al impact: ① Mobile Internet ② Automa+on of Knowledge Work ③ Internet of Things ④ Cloud/As a Service Technology ⑤ Robo+cs ⑥ Autonomous Vehicles ⑦ Next Genera+on Genomics ⑧ Energy Storage ⑨ 3D Prin+ng ⑩ Advanced Materials.
Source: McKinsey
Transforma)on Stat #30–Technology Now Accessible:
The cost of technology has plummeted to allow for expanded
uses and applica+ons; Cost of DNA Sequencing:
$2.7B in 2000, now $1k in 2016 Solar Power:
$30 kwH in 1984 now $0.05 kwH in 2016 Drones:
$100k cost per unit in 2007, now $100 in 2016. Source: World Economic Forum/Precog Digital
12 Business Transforma8on Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
4. Purpose, Vision & Strategy Transforma+on
Transforma)on Stat #31– Clear Strategy:
Only 27% of today’s businesses have a coherent digital strategy.
Source: Forrester
Transforma)on Stat #32– Biggest Impasse:
The majority of mainstream companies find the biggest
obstacles to digital transforma+on are “too many priori+es” and “lack
of strategy”. Source: Deloi\e
Transforma)on Stat #33– Change Failure:
60% of digital transforma+ons will not be able to scale because of lack of strategic architecture.
Source: IDC
Transforma)on Stat #34 – Wrong Target:
The key indicator of digital immature companies is they look to digital to increase efficiencies, not to drive customer experience,
topline growth or business transforma+on.
Source: Deloi\e
Transforma)on Stat #35 – Digital Leadership:
Only 11% of companies believe their digital strategy is excellent.
Source: Forrester
Transforma)on Stat #36 – Digital Prominence in Strategy:
67% of the Global 2000 will have digital transforma+on at the
centre of their corporate strategy by 2018
Source: IDC
Transforma)on Stat #37 – Digital Alignment:
Only 1 in 3 business leaders agree that their digital priori+es are fully aligned with the organiza+onal
priori+es. Source: Fujitsu
Transforma)on Stat #38 – Digital Strategy Implementa)on:
The second biggest challenge of digital transforma+on efforts is implemen+ng digital strategy
organiza+on-‐wide. Source: The CIO Report
Transforma)on Stat #39 – Guiding Purpose:
Companies with a strong sense of purpose cause people to believe they can stay ahead of industry
disrup+ons (83% agreement vs. 42% companies without strong purpose).
Source: Deloi\e
12 Business Transforma8on Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
5. Leadership & Governance Transforma+on
Transforma)on Stat #40 – Board Area of Concern:
45% of companies say that digital disrup+on is not seen as worthy
of board-‐level a\en+on. Source: Digital Vortex
Transforma)on Stat #41 – Leadership-‐driven Growth:
78% of CEOs don’t believe their leaders are excellent at driving
growth. Source: Strategy&
Transforma)on Stat #42 C-‐Suite Cogni)ve Dissonance:
2/3rds of leaders believe they understand digital strategy, yet only 1/3 of their senior managers
agree. Source: Forrester
Transforma)on Stat #43 Governance:
52% of business leaders plan to increase new digital governance in
the next 12 months. Source: Accenture
Transforma)on Stat #44 Leaders as Role Models:
86% of CEOs believe it is crucial to champion digital technologies.
Source: PwC
Transforma)on Stat #45 Board Level Digital Radar:
Only 30% of boards are good at an+cipa+ng evolving technology
and market trends. Source: PwC
Transforma)on Stat #46 Senior Level Digital Radar:
Leadership understands technology and trends:
In digitally mature companies – 96% agree,
In digitally lagging companies – 7% agree.
Source: Deloi\e
Transforma)on Stat #47 Connected Networks:
The average CEO Linkedin connec+ons = 910,
The average LinkedIn member connec+ons = 394.
Source: Linkedin
Transforma)on Stat #48 Leadership Capabili)es:
Leadership has requisite skills to guide strategy:
In digitally mature companies – 86% agree,
In digitally lagging companies – 4% agree.
Source: Deloi\e
12 Business Transforma8on Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
6. Opera+onal Transforma+on
Transforma)on Stat #49 Implementa)on Success:
Of companies making progress on digital transforma+on, only a third
say they are on schedule. Source: Tech Validate
Transforma)on Stat #50 Digital Readiness:
Only 26% of companies are completely ready to execute
digital strategies. Source: Accenture
Transforma)on Stat #51 Digital Integra)on:
70% of execu+ves have started digital transforma+on of their
supply chains. Source: Cap Gemini
Transforma)on Stat #52 Digital Outsourcing:
88% of firms are using third party providers for at least one component of their digital transforma+on work.
Source: Accenture
Transforma)on Stat #53 Digital Business Processes:
Only 14% of organiza+ons have completely digi+zed business
processes Source: IDC
Transforma)on Stat #54 Digital Big Picture:
Execu+ves believe they are, at best, 25% toward realizing the
end state of their vision for digital programs.
Source: eMarketer
Transforma)on Stat #55 Resource Deployment:
Company is deploying the right digital resources and skills:
In digitally mature companies – 77% agree,
In digitally lagging companies – 8% agree.
Source: Deloi\e
Transforma)on Stat #56 Digital Failure:
Nearly 60% of projects aimed at business transforma+on do not
meet their objec+ves. Source: IBM
Transforma)on Stat #57 Digital Runway:
The average amount of +me it takes for an incumbent
organiza+on to be disrupted is 3.1 years;
62% of execu+ves believe they are falling behind.
Source: Digital Vortex/Fujitsu
12 Business Transforma8on Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
7. Brand & Content Transforma+on
Transforma)on Stat #58 Differen)a)on:
Only 5% of organiza+ons believe they have mastered digital to the point of differen+a+on from
compe+tors. Source: Digital Vortex/Fujitsu
Transforma)on Stat #59 Marke)ng Influence:
Two-‐thirds of CMOs recognize the need to infuse a digital focus across the organiza+on, only 7% believe they are succeeding.
Source: Accenture
Transforma)on Stat #60 Brand Valua)on:
In our current connected age, 84% of a company is made up of intangible assets (essen+ally the brand), it was only 17% in 1975.
Source: S&P 500
Transforma)on Stat #61 Digital Brand Resistance:
38% of people have used digital ad blocking sobware.
Source: Adobe
Transforma)on Stat #62 Digital Brand Aden)on:
A\en+on span in digital is 8 seconds, down from 12 seconds in early ‘00s and now less than a
goldfish . Source: Microsob
Transforma)on Stat #63 Digital Brand Trust:
The three most trusted sources in the digital age are: other trusted
people, online op+on and editorial.
Source: Nielsen
Transforma)on Stat #64 Digital Brand Storytelling:
73% of today’s digital customer believe brands should tell stories
not sell stuff. Source: Edelman Berland
Transforma)on Stat #65 Digital Cluder:
Digital content output per brand is up 35%, however average engagement is down 16%.
Source: Track Maven
Transforma)on Stat #66 Digital Media Budgets:
Digital ad spending will eclipse TV ad spending in 2018.
Source: PwC
Transforma)on Stat #67 Digital Marke)ng Focus:
Digital marke+ng ini+a+ves currently believed to have the
biggest impact: ① Marke+ng Automa+on ② Content Marke+ng ③ Big Data ④ Mobile Marke+ng ⑤ Conversion Rate Genera+on
Source: CMO Council
Transforma)on Stat #68 Marke)ng Time Alloca)on:
60% of marketer’s +me is currently allocated to digital
marke+ng ac+vi+es:
Source: Smart Insights
Transforma)on Stat #69 Pace of Brand Change:
Two-‐thirds of CMOs find it difficult to keep up with the pace of technology and marketplace
change.
Source: Forrester
Transforma)on Stat #70 Brand Digital Content Engagement:
Marketers who priori0ze blogging are 13x more likely to achieve a posi0ve ROI on their efforts.
Source: Hubspot
12 Business Transforma8on Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
8. Customer Experience & Content Transforma+on
Transforma)on Stat #71 Customer Influences:
Number of online content pieces/influences before consumers make a
purchase – 18. Source: Google
Transforma)on Stat #72 Customer Planning:
79% of companies have not mapped out the customer journey and digital
touchpoints. Source: Al+meter
Transforma)on Stat #73 Media Mismatch:
Percentage of consumer’s media 0me that is digital – 48%,
percentage of media spend that is digital – 32%.
Source: precog Digital
Transforma)on Stat #74 Customer Experience Planning:
63% of organiza0ons plan to improve their online customer
experience this year. Source: Accenture
Transforma)on Stat #75 Customer In)macy:
88% of business leaders know they need to get closer to the customer.
Source: McKinsey
Transforma)on Stat #76 Customer Engagement Value:
Highly engaged customer’s loyalty, value, advocacy and upsellability –
2X, 3X, 4X & 6X vs. regular customers.
Source: Rose\a
Transforma)on Stat #76 Customer Experience Success Factors:
“Internal Talent” and “Customer Experience Strategy” are the most
important success factors for customer experience mastery.
Source: HBR
Transforma)on Stat #77 Customer Experience Importance:
The most exci0ng element of digital transforma0on is op0mizing the
customer experience. Source: econsultancy
Transforma)on Stat #78 Digital Customer Service:
66% of people/customers will avoid live confronta0on where possible, 50% believe they can be]er express
themselves online. Source: Trust Pilot
Transforma)on Stat #79 Customer Experience Priority:
89% of companies expect to compete mostly on the basis of customer experience, versus 36%
four years ago. Source: Gartner
12 Business Transforma8on Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
9. Talent Transforma+on
Transforma)on Stat #80 Digital Talent Pool:
27% of digital leaders rate technology skills to be their biggest
pain point. Source: Forrester
Transforma)on Stat #81 Digital Talent Pool:
44% of execu0ves say knowing how digital technologies can impact
current business processes/models is the biggest missing organiza0onal
skill. Source: MIT Sloan
Transforma)on Stat #82 Fluid Workforce:
Percentage of workforce that considers themselves “freelance/
independent”: 2005 – 24% 2020 – 40%.
Source: precog Digital
Transforma)on Stat #83 Human Resource Gaps:
Only 20% of business leaders believe their HR func0on is enabling them to
digitally transform. Source: Russell Reynolds
Transforma)on Stat #83 Talent/Tech Aspira)ons:
88% of technology professionals expect increased employee
produc0vity from digital technology. Source: Tech Validate
Transforma)on Stat #84 Work Automa)on:
By 2018, 20% of all workers will use automated assisted technology to make decisions and get work done.
Source: IDC
Transforma)on Stat #85 Employee Experience:
87% of businesses expect digital transforma0on to have a posi0ve
impact on the employee experience. Source: Apigee
Transforma)on Stat #86 Digital Accountability:
28% of digital teams now operate as standalone groups inside companies with their own headcount, budget
and strategic voice. Source: Forrester
Transforma)on Stat #86 Digital Transforma)on Skills:
Only 17% of companies say they hire employees with the right digital
transforma0on skills. Source: SAP
Transforma)on Stat #87 Digital Top Talent Sets:
Digital leaders rate usability, customer experience and crea0ve skills as the hardest skills to recruit
for. Source: Forrester
Transforma)on Stat #88 Talent Impact on Digital Transforma)on:
The third most important challenge of implemen0ng digital technology is recrui0ng talent with the right digital
skills. Source: Fujitsu
Transforma)on Stat #89 Talent Impact on Digital Transforma)on:
78% say be]er alignment of IT and marke0ng is required to deliver
digital transforma0on. Source: Progress
12 Business Transforma8on Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
10. Culture Transforma+on
Transforma)on Stat #90 Employee Engagement:
33% of employees are engaged in their work, but 17% are ac0vely
disengaged. Source: Gallup
Transforma)on Stat #91 Cultural Enabler:
54% of business leaders say fostering a culture of innova0on is a cri0cal
enabler of digital business. Source: Forrester
Transforma)on Stat #92 Cross Silo Digital :
70% of siloed digital transforma0on efforts will fail based on lack of:
collabora0on, integra0on, sourcing and project management .
Source: IDC
Transforma)on Stat #93 Employee Network Poten)al:
Employees have 10X more followers collec0vely than their corporate
social media accounts. Source: LinkedIn
Transforma)on Stat #94 CDOs on the Rise:
Number of Chief Digital Officers in Companies:
2007 – 5 2015 – 2,000 2,020 – 15,000
Source: precog Digital
Transforma)on Stat #95 Digital Recruitment Impact:
“It is important for me to work in a digitally-‐enabled organiza0on and
leader” – 81% agree. Source: Deloi\e
Transforma)on Stat #96 Digital Cultural Impact:
91% believe that digital technology can radically transform how people
work; only 43% of employees are currently sa0sfied with their company’s digital
setup. Source: Deloi\e
Transforma)on Stat #97 Digital End Game:
82% of business leaders expect to be a digital business 3 years from now.
Source: Accenture
Transforma)on Stat #97 Employee Sa)sfac)on:
Employees at companies that promote digital engagement (vs other companies):
27% happier 20% more likely to stay 40% more likely to believe in their company.
Source: Chief Marketer
Transforma)on Stat #98 Many Stakeholders:
More than 2/3rds of technology spending is now coming from
budgets outside IT. Source: PwC
Transforma)on Stat #99 Triumphing Company Culture:
The greatest antagonist to company change via digital is cultural –
97% believe addressing this aspect is important.
Source: Al+meter
12 Business Transforma8on Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
11. Innova+on Transforma+on
Transforma)on Stat #100 Digital Innova)on Leadership Void :
Just 7% of execu0ves say their IT department is playing a leadership role in iden0fying opportuni0es for digital innova0on, but 35% believe it
should. Source: SAP
Transforma)on Stat #101 Innova)on Bandwidth:
43% of execu0ves believe the #1 innova0on hurdle is too much 0me
spent firefigh0ng. Source: CMO Innova+on Trends
Transforma)on Stat #102 – Innova)on Direc)on
66% of companies don’t have well-‐iden+fied innova+on
strategies. Source: Accenture
Transforma)on Stat #103 – Experimenta)on Culture:
“Fail Fast/Fail Quickly” Company Risk Appe+te:
56% in digitally mature companies 10% in digitally lagging companies
Source: Deloi\e
Transforma)on Stat #104 – Innova)on Bodom Line:
Five year growth rate of companies:
84% for innova0ve companies 28% for mainstream companies
Source: Bain
Transforma)on Stat #105 – Digital Driver of Innova)on:
Digital efforts access valuable info and insights for innova+on: 85% in digitally mature companies 35% in digitally lagging companies.
Source: Deloi\e
Transforma)on Stat #106 – Innova)on Resourcing:
86% of execu+ves recognize the need to change their innova+on
capacity. Source: PwC
Transforma)on Stat #107 – Innova)on Partnerships:
89% of businesses are planning to improve partnerships with
external startups and accelerators in order to drive innova+on.
Source: Forrester
Transforma)on Stat #108 – Innova)on Accelera)on:
67% believe partnering or buying a digitally-‐advanced organiza+on is a viable strategy for affec+ng
digital innova+on. Source: Forrester
Transforma)on Stat #109 – Innova)on Accelera)on:
80 percent of digitally transforming organiza+ons will incorporate collec+ve genius and crowdsourcing into their projects
as a regular prac+ce. Source: IDC
12 Business Transforma8on Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
12. Futureproofing & Foresight
Transforma)on Stat #110 – Digital Disrup)on:
Digital disrup+on will replace 4 out of 10 incumbent companies
over the next 5 years. Source: Cisco Digital Vortex
Transforma)on Stat #111 – Digital Disrup)on:
Average lifespan of companies will be 9 in 2020, used to be 61
back in 1960. Source: precog Digital
Transforma)on Stat #112 – Digital Disrup)on:
Half of people do not expect to be using cash five years from now.
Source: Starcom
Transforma)on Stat #113 – Internet Explosion:
Global Internet Users: 1.6B users in 2008, 3.5B users in 2016.
Source: Precog Digital
Transforma)on Stat #114 – Mobile Explosion:
Mobile Subscrip+ons: 2008: 4.0B mobile subscrip+ons, 2016: 8.0B mobile subscrip+ons.
Source: Precog Digital
Transforma)on Stat #115 – Social Media Explosion:
Facebook Users: 2008: 0.1B members, 2016: 1.8B members.
Source: Precog Digital
Transforma)on Stat #116 –eCommerce Explosion:
B2C eCommerce: 2008: $0.4T 2016: $1.9T.
Source: Precog Digital
Transforma)on Stat #117 –Life at Internet Speeds:
Global Fixed Broadband/Mobile Internet Speeds:
2010: 7.0/1.5 MB/s 2020: 50.0/12.5 MB/s.
Source: Precog Digital
Transforma)on Stat #119 –Predic)ve Forecas)ng:
What func+ons and processes will be impacted most by advanced
analy+cs – 91% agree Forecas+ng and Planning.
Source: Consumer Goods Technology Report
We are a business transforma+on company focused on advancing our clients’ digital maturity. We provide clarity in digital strategy and op+ons, fill digital skills’ talent & customer experience gaps, and guide the organiza+onal change required to iden+fy and survive disrup+on. 50 years’ combined experience transforming global brands, plus our global advisors and partner network. Offices in Toronto and Sea\le.
ABOUT US Precog Digital
WHAT WE DO Transform your Digital Now. Accelerate your Digital Future.
140
DIGITAL TROUBLESHOOTING
COMPETITIVE ADVANTAGE
CUSTOMER EXPERIENCE
TALENT & TRANSFORMATION
FUTUREPROOFING
SCRATCH ITCHES
Vendor management; process improvement;
digital strategies; measurement & KPIs
TAKE BACK LOST GROUND
Compe++ve audits; Internal & external
strategies; storytelling; automa+on
STRENGTHEN THE BOND
Engagement strategies; CX strategies; agile content crea+on; customer data architecture
GROW CAPABILITIES
Agency transforma+on; retained talent search; interim Chief Digital
Officer
ANTICIPATE RISKS
Crowd & On-‐Demand economy; emerging tech; enterprise
futureproofing
Some of the brands we’ve transformed
SEAN MOFFITT Partner (Toronto) +1 416 458 2818
Wikibrands Managing Director
Former CMO, Diageo/VP Marke+ng -‐ Molson Coors
Former Procter & Gamble , Laba\, Universal McCann
Author of “Wikibrands” (McGraw-‐Hill)
Execu+ve Counsel – MaRSDD, CSW2, Be\er Ventures
Global digital thought leader across 12 new economy interest areas
Precog Digital Principals We’ve Been There -‐ Our Experience.
142
ERIC WEAVER Partner (Sea-le) +1 206 234 9328
Former Chief Social Officer, IPG Mediabrands EMEA
Former AKQA, Possible, Edelman Digital, Y&R, DDB
80 major brands over 26 years
Over 140 business and digital client experiences.
www.precog.digital
We accelerate your digital maturity.
@seanmoffiZ @weave