2018 RACE SPONSORSHIP OPPORTUNITIES

THE 20TH ANNUALSUSAN G. KOMEN INLAND EMPIRE RACE FOR THE CURE®

SUNDAY, OCTOBER 14, 2018CITY OF MURRIETA

TOWN SQUARE PARK

Celebrating

Susan G. Komen® is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real time help to those facing the disease.

I AM

When you invest in Susan G. Komen® Race for the Cure, you’re investing in our community.

Our Komen Inland Empire Race for the Cure® is an amazing display of unity

from our community.

Support comes in all shapes and sizes.

Please use this brochure as a guide or contact us to

discuss new ideas.

Susan G. Komen® Inland Empire is the only organization in San Bernardino and Riverside Counties that is exclusively dedicated to combating breast cancer on every front. Our mission is to save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer. Through our in-depth needs assessment known as our Community Profile, we uncover the barriers and gaps in breast health services, and target our community grants to overcome and bridge those needs.

MAKING AN IMPACTTens of thousands of San Bernardino and Riverside County women have received diagnostic and treatment services, patient navigation, and support as a result of funds raised through Susan G. Komen Inland Empire Race for the Cure®.

Up to 75% of net proceeds are reinvested in our community, enabling our community grants programs. The remaining 25% goes toward Susan G. Komen® Research for breakthrough research to prevent and find cures for breast cancer.

GET INVOLVEDBENEFITSBy sponsoring the 2017 Susan G. Komen Inland Empire Race for the Cure®, you can help keep the promise to raise awareness, fund research, and work with breast cancer patients and their families to improve quality of life. Your support will help fulfill our promise to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures.

SPONSORSHIP BENEFITS:Receive high visibility leading up to the event and on Race Day.

Reach an audience of more than 4,000 participants and spectators.

Test-market and showcase products.

Build employee morale and company pride.

Build and retain customer awareness and loyalty.

Align yourself with one of the area’s top fundraising events in Riverside and San Bernardino Counties.

YOUR CONTRIBUTIONHELP SAVE LIVES, MAKE A DIFFERENCE IN OUR COMMUNITY AND RECEIVE THE BENEFITS OF BECOMING A KOMEN INLAND EMPIRE RACE FOR THE CURE® SPONSOR.

When you invest in Susan G. Komen® Inland Empire, you are investing in our community. One in eight women in the U.S. will be diagnosed with breast cancer in her lifetime… that’s a lot of family members, neighbors and friends affected by this disease. You and companies like yours have made the Susan G. Komen Inland Empire Race for the Cure® one of the largest 5K races dedicated to breast cancer in Riverside and San Bernardino Counties. Since our first Race in 1999, Susan G. Komen® Inland Empire has Invested more than $6.4 million in Community Grants throughout our service area.

75% SUPPORTS OUTREACH AND COMMUNITY PROGRAMS IN SAN BERNARDINO AND RIVERSIDE COUNTIES.

25% GOES TO SUSAN G. KOMEN® RESEARCH FOR BREAKTHROUGH RESEARCH TO PREVENT AND CURE BREAST CANCER.

WHEREYOUR

FUNDING GOES

2017-2018 KOMEN INLAND EMPIRE COMMUNITY GRANT RECIPIENTS

Breast Cancer Solutions

San Antonio Regional Hospital

Borrego Community Health Foundation

Riverside University Health System Foundation

WHY CREATE A CORPORATE TEAM?

Participating in the Susan G. Komen® Inland Empire Race for the Cure with a team multiplies the fun, the laughter and maybe even the tears

that you share on Race Day. Together with your friends, family and co-workers, you can make an even greater impact in the fight against breast

cancer by starting a team. Susan G. Komen® Inland Empire can assist you in setting up a team, customizing a team page, and coaching you on

team building and fundraising.

To start a Race Team, contact Jill Eaton at info@komenie.org or at 951-676-PINK(7465).

72% of consumers would recommend a brand that supports a good cause over one that doesn’t; a 39% increase since 2008. 3

71% of consumers would help a brand promote their products or services if there is a good cause behind them; a growth of 34% since 2008. 3

90% indicated that partnering with reputable nonprofit organizations enhances their brand and 89% believe partnering leverages their ability to improve the community. 1

82% of the survey respondents say employees want the opportunity to volunteer with peers in a corporate supported event. 1

88% believe effective employee engagement programs help attract and retain employees. 1

77% of the respondents believe that offering employee engagement opportunities is an important recruitment strategy to attract millennials. 1

IT’S WELL KNOWN THAT EMPLOYEES WANT TO WORK FOR COMPANIES THAT CARE. IN FACT, CONE RESEARCH FOUND:

79% of people prefer to work for a socially responsible company.

79% of employees think it’s important that their companies match their charitable giving.

53% of respondents in the 2014 Millennial Impact Study said having their passions and talents recognized and addressed is their top reason for remaining at their current company. 2

WORKPLACE GIVING & EMPLOYEE

ENGAGEMENT

ALIGNING CAUSE WITH

BUSINESS

SOURCES1. America’s Charities 2015 Snapshot2. PwC “Keys to Corporate Responsibility and Employee Engagement3. 2012 Edleman good purpose® Study

REGISTRATION

AGE BREAKDOWN

HIGH PROPENSITY TO PURCHASE

ONLINE: 75%

IN PERSON/BY

MAIL: 25%

Susan G. Komen® Inland Empire is committed to providing visibility for your company and its affiliation with Komen Inland Empire Race for the Cure®. In the past, the Race has garnered millions of media impressions through our partnerships.

CAUSE-RELATED MARKETING

UNMATCHED EXPOSUREFOR SPONSORS, INCLUDING:

BRANDSTRENGTH MAKES SENSE

MEDIACAMPAIGN

86% of consumers report a positive impression of a company or brand that supports the breast cancer cause.

3,000 plusFacebook followers.

100,000 plusemail subscribers.

75% of surveyed consumers would try a new brand if their purchase supported a cause they believed in.

92% would buy a product with a social and/or environmental benefit if given the opportunity and more than two-thirds (67%) have done so in the past 12 months.

91% of global consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues.

90% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.

10x cause-related ads increase perception of shared values by a factor of 10 and increased intent to buy by 2x.

The Race is promoted throughout Southern California with numerous radio spots, news stories, and Race day coverage. Media coverage extends into radio, print, and reaching hundreds of thousands annually.

GET NOTICED

Source: Cone, Inc.

If you saw a product that gave part of its funds to Susan G. Komen, how likely would you be to do the following?

88% of consumers noted that they would buy a product or service associated with a charitable cause if given the chance.

57%SWITCHFROM REGULAR BRAND.

68%BUY IT MORE IF YOU ALREADY BUY IT.

56%BUY IT PAY MORE TO BUY IT.

64%TRY IT FOR THE FIRST TIME.

88%31%18-39

20%17 & UNDER

1% 65 & OLDER48%

40-65

29%71%

2018 SPONSOR BENEFITS

PLATINUM$50,000

DIAMOND$35,000

EMERALD$25,000

GOLD$15,000

RUBY$10,000

SILVER$7,500

CRYSTAL$5,000

BRONZE$2,500

KOMEN INLAND EMPIRERACE FOR THE CURE®

SPONSORSHIP LEVELS

COMPANY VISIBILITY

Use of Race/Logo with Pre-Approval (As outlined in the sponsorship agreement)

Inclusion in Press Release and Media Alerts

Logo/Name in Print/Digital Media Secured by Komen

Logo/Name on Race T-Shirts

Logo/Name on Race Posters

Rotating Logo/Name on Race Website

Social Media Mentions

LOGO

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STORY/PHOTO/

LINK

GROUP POST

GROUP POST

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GROUP POST

STORY/PHOTO/

LINK

STORY/PHOTO/

LINK

LOGO

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NAME

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RACE DAY RECOGNITION

Logo on Race Bibs

Company Banner on Start/Finish lines

Speaking Opportunity by Company Representative During Survivor Ceremony

Company Official Starts Race Event

Announcements Highlighting Sponsor

Complimentary 10X10 Booth at Expo

Corporate Banners Diplayed on Race Course

Opportunity to include item in Survivor Gift Bag

OPENING

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All sponsor benefits will be fullfilled as available, immediately following the receipt of the sponsor’s signed contract. Any items distributed at the Race must be approved by Komen staff. In order to ensure full promotional benefits sponsorship contracts and logos must be received no later than 7/9/2018.

Media & Print Exposure: Deadline for logo or name inclusion on all printed materials is 7/9/2018. Deadline for logo or name inclusion on the Race T-Shirts is 8/3/2018.

Facebook and Twitter (Social Media following of more than 3,000). Story will need to be provided by sponsor. DEADLINE to provide copy is 8/18/2018.

Any items distributed at the Race must be approved by Komen staff. Cannot expire prior to November 2018.

Larger booth space pricing is negotiable. Booth space contingent upon approved receipt of Certificates of Insurance.

All in-kind donations considered not necessary for the Race will be valued at 50%. The only exception is media sponsorships (print, radio, TV).

COMPANY PARTICIPATION

Team Tailgate Booth

Invitation to Appreciation Banquet

Complimentary Race Entries and T-Shirts 12 10 48 6 6 2 2

TARGETED SPONSORSHIP OPPORTUNITIESSusan G. Komen® Inland Empire offers targeted sponsorship opportunities. Companies have the ability to enjoy sponsorship benefits of Pre-Race and Race Day events targeted at specific segments of Race participants. Targeted Sponsorships are limited to one category per sponsor. Benefits include additional promotion in Race materials as listed below:

WHOLE HEALTH PAVILLION$10,000-Email announcement prior to Race. -20x10 space at the Race. -Name included on Race Day information sheets. -2 Banners provided by company displayed at the Race -Corporate logo and link on Race Website-Social media co-branded Race messages during race season.-2 complimentary Race entries. -Usuage of Race/Komen Inland Empire logo with prior approval. -Name on back of t-shirt

FITNESS SPONSOROpportunity to brand designated fitness area.

$2,500-Email announcement prior to Race. -20x10 space at the Race. -Name included on Race Day information sheets. -Company banners to be diplayed at the Race. (2 Banners provided by company) -Corporate logo and link on Race Website-Social media co-branded Race messages during race season.-2 complimentary Race entries. -Usuage of Race/Komen Inland Empire logo with prior approval. -Logo on photobooth backdrop.-Name on back of t-shirt

TEAM TAILGATE$15,000Opportunity to brand the main stage where more than 3,000 participants, volunteers and spectators will gather to watch the Opening Ceremony, Survivors Ceremony, Race Day Entertainment and Closing Ceremony.

-Opportunity to provide signage at Main Stage. -Special mention in final event instructions sent to all participants.-Sponsorship includes Ruby level sponsorship benefits.

SURVIVOR EXPERIENCE$15,000Survivors are one of the many reasons why we Race. Associate your brand with the most engaged group of Race participants and VIPs.

-Company banners and presence at survivor check-in and breakfast.-Social media co-branded Race messages during race season.-Opportunity for your company to provide volunteers at Race for the Cure Survivor Check-in, hand-out survivor shirts, and survivor goody bags.-Opportunity to provide insert for survivor goody bags to be distributed to survivors (More than 250 survivors).-Sponsorship includes Ruby level sponsorship benefits.

1 MILE FUN RUN $2,500-Email communications-Unlimited banners post along Race course-Social media co-branded Race messages during race season.-Official start of 1 Mile Fun Run-Information sheet-Sponsorship includes Bronze level sponsorship benefits

KID ZONE$2,500-Branding on Kid Zone Area-Branding on Information sheet-Social media co-branded Race messages during race season.-Bronze sponsorship benefits-Email communication-Sponsorship includes Bronze level sponsorship benefits

MORE THAN PINK TEAMS SPONSOR$10,000Teams are a driving force, and among the most engaged groups of Race participants. Associate your brand with Team e-communications leading up to the event and the Team Tailgate area on Race Day.

-Corporate logo and link on Race Team website.-Corporate logo on Team Toolkit (pending print deadline).-Recognition in all team communications, reaching over 100 teams.-Opportunity to provide company materials to team captains.-Sponsorship includes Ruby level sponsorship benefits.

WATER STATION SPONSOR $2000 for one station

$5000 for exclusively on all 4 stations

CUSTOM SPONSORSHIP OPPORTUNITIESCustom sponsorship opportunities are available and are tailor-made to suit your organization’s needs. Please contact Jill Eaton at jeaton@komenie.org or call (951)-676-7465.

IN-KIND SPONSORSHIP By helping us underwrite Race production costs, your in-kind contribution ensures that we can maximize funding to serve those in need in San Bernardino and Riverside Counties.

-Photography/Videography/Sound Equipment-Prizes for Race Teams & Race Fundraisers -Survivor Gifts-Wellness Expo Decorations-Food and Beverage-Graphic Design/Printing-Rental Equipement

10.14.2018 TOWN SQUARE PARK MURRIETA

OUR SINCEREST THANKS TO THE 2017 SPONSORS! Nearly 3,000 participants. Nearly $400,000 raised.

One step closer to finding a cure.

CelebratingWe refuse to give up. Ever!

In laboratories and neighborhoods in 30 countries, Susan G.

Komen® works every day for the moment that we

can say, “No one will die of breast cancer.”

Ending breast cancer was our founder’s promise to

her sister.Today, it is our Promise to

all women and men.