A Webby Award is an award for excellence on the Internet presented

annually, It started in 1996

Two winners are selected in each category, one by members of The

International Academy of Digital Arts and Sciences, and one by the public

who cast their votes during the Webby People’s Voice voting

The Webby Awards

5 Main categories:

• Websites

• Online film & Video

• Advertising & Media

• Mobile sites & Apps

• Social

2016 was the 20th Anniversary of the Webby Awards

The highlights of this year’s awards

Studied 10 differents categories winner’s

Used 6 of them as example

Focus on: interactive video for most of them. Create a contact with the client with

an interactive website and good content.

Activism : Rainforest Guardian

• The organization created an interactive website

• Different spaces of the forest

• Information about the wildlife, natives, animals.

• Become part of the project to help them to protect the

Amazon forest.

Activism : Rainforest Guardian

Activism : Rainforest Guardian

Activism : Rainforest Guardian

Best Visual Design – Function: Google Fightgeist

• Information from Google Trends for Halloween

• Interactive website

• Most popular costume in the US

• Research by cities and costume

Best visual Design – Function: Google Fightgeist

Best visual Design – Function: Google Fightgeist

Health: Happy Forecast

• Interactive map of London with each region of the city

• Information report of each district

• Visualize the level of happiness

Health: Happy Forecast

Health: Happy Forecast

Health: Happy Forecast

Fashion & Beauty: i-D (vice)

• Content about lifestyle

• Huge pictures

• Fluid web navigation

Fashion & Beauty: i-D (vice)

Fashion & Beauty: i-D (vice)

Best Use Of Social Media: Reese’s

• Interaction with people, listen to them

• Turning a mistake into an advantage

• Launched a social media campaign with a message: “after all if you taste this

good, he doesn’t matter what you alike”• Sold $3 million more trees during the 2015 holidays

Best use of Social Media: Reese’s

Best use of Social Media: Reese’s

Best Use Of Online Media: Volkswagen

• Brand content

• Created the sound of a racing car on video

• Depending on the sound, the view of the car changes, the car can go

straight, turn etc.

• Social media and on the website

• Interactive campaign

Best use of online media: Volkswagen

Best use of online media: Volkswagen

Best use of online media: Volkswagen

Best User Experience: Three ships whisky

• Old distillery selling a rare whisky, single barrel of The Three Ships 10 Year

Old Single Malt.

• People can buy it online.

• Each bottle sold, video interaction on the website

Best user experience: Three ships whisky

Best user experience: Three ships whisky

Best user experience: Three ships whisky

To Remember

• Interactivity

• Information

• Social

• Pictures

• Videos

Thank you