SpringSled’s Launch Campaign Breakdown

Case Study by @roypovar

SpringSled got over 140,000 users on its waiting list in under 30 days. Without no-one really knowing what their product will actually look like, they have managed to convince a large number of people to sign-up and share

their landing page. This is quick breakdown of how the did it.

How did SpringSled got its 140,000 users?

Step 1: An efficient landing page with a clear message and a clear promise

Step 2: Offering 2 incentives for sharing: Cut in line and get Springsled free for 12 months

Low success bar (only 5 friends needed) and stand out sharing buttons for only 2 social networks

Step 3: A quick follow up email using the same messaging as the Thank you page, with a reminder of

their incentives

Step 4: Follow up emails to track your incentive progress

Even when you pass the sign-up goal you’re still prompted with future incentives

In my opinion, these are the reasons for its success

1. A clean, clear landing page

2. Delivering the “simple” promise on every level

3. Social proof - You know exactly how many people are

waiting in line

4. Incentives to share - Cut in line + 12 months free

5. Engaging follow-up emails

6. Consistent experience and messaging between all

content elements.

To read the full breakdown, visit: http://roy.roypovarchik.com/2014/08/content-

distribution-techniques1/

Follow me on Twitter: @roypovar