the 4 hour workweek mindmap
DESCRIPTION
Based on the MindMap from Billy WatersTRANSCRIPT
The top 13 New rich Mistakes
Losing sight of dreams and falling into work for work's sake
Micromanaging and emailing to fill time
Handling problems your outsourcers or co-workers can handle
Helping outsourcers or co-workers with the same problem more than once, or with noncrisis problems
Chasing customers when you have sufficent cashflow to finance your non financial pursuits
Answering email that will not result in a sale or that can be answered by a FAQ or autoresponder
Working where you live, sleep or should relax
Not performing a thorough 80/20 analysis every two weeks for your business or personal life.
Striving for endless perfection rather than great or simply good enough, whether in your business or personal life.
Blowing minutiae and small problems out of proportion as an excuse to work
Making non time-sensitive issues urgent in order to justify work
Viewing one product, job or project as the end-all and be-all of your existence
Ignoring the social rewards of life
Definition
New Rich?
Movement
Options - the ability to choose - is real power
Living like a millionairDoing intresting thingsNot just owning..
Numer of W's
What you doWhen you do itWhere you do itWhom you do it
Thoughts
Retirement is Worst-case-scenario insurance
Interest and energy are cyclical Aim (book)2 months work1 month vacation/training - mini retirements
Relative income is more important than absolute income
Reset
Excitement is the more practical synonym for happiness
OUR GOALThe opposite of happiness is boredom
Questions
Ask What would excite me?
NotWhat do I want?What are my goals?
Boredom is the enemy, not some abstract "failure"
FEAR!?!
Define nightmare
Conquering fear = defining fearUncovering fear disguised as optimismThe absolute worst that could happen if you did what you are considering?
Repair? Most of the time easy!
The timing is never rightAsk for forgiveness, not permission
Costs? financially, emotionally and physically - to postpone action?
Correcting course: Get unrealistic
Doing the unrealistic is easier than doing the realistic
Everyone goes for safe leaving unreasonable open Do not
Overestimate competitionUnderestimate self
Over reaching inspires and adds adrenaline rushThe fishing is best where fewest go
DreamliningLike goal setting with key differences
The goals shift from ambiguous wants to defined stepsThe goals have to be unrealistic to be effectiveactivities that will fill the vacuum created when work is removed. Now its your turn to think big
DREAMLINING
Questions and Actions
1. What would you do if there was no way you could fail? Create 2 timelines
6 Months12 Months
List up to 5 things
SUSPEND JUDGEMENT
Having
carsclotheshouse
beingfluent Chinesebeing a great cook
doing
Visiting Thailandracing ostrichesetc
2. For all their bitching about what's holding them back most people don't know what the hell they want
What would you do day to day if you had $100m in the bankWhat would make you most excited to wake up in the morning to another day?One place to visitOne thing to do before you die (a memory of a lifetime)one thing to do dailyone thing to do weeklyone thing you've always wanted to learn
3. What does being entail doing?
Convert each being into doingGreat cook ----> make Christmas dinner without helpSpeak Chinese ---> Have a five minute conversation with a Chinese co-worker
What are the four dreams that would change it all Highlight most exciting or important
Determine the cost of these dreams and calculate your target monthly income for both timelinesDetermine three steps for each of the four dreams in just the 6 month timeline and take the first step now
Elimination
New rules
Time management - forget about it
Effective vs efficient
Truisms
Doing something unimportant well does not make it importantRequiring a lot of time does not make a task important
Paretos law 80/20 Which 20% of sources are causing 80% of my problems and unhappiness?Which 20% of sources are resulting in 80% of my desired outcomes and happiness?
The 9-5 illusion and Parkinson's Law
Work expands so as to fill the time available for its completion.Limit tasks to shorten work time (80/20)Shorten work time to limit tasks to the important (Parkinson's)Am I being productive or just active?Am I inventing things to avoid the important?
Questions and Actions
If you had a heart attack and had to work two hours per day what would you do?If you had a second heart attack and you had to work two hours per week what would you do?If you had a gun to your head and had to stop doing 4/5 of different time-consuming activities, what would you remove?What are the top-three-activites that I use to fill time to feel as though I am productive?Learn to ask "if this is the only thing I accomplish today, will I be satisfied with my day?
The Low Information Diet
Develop the habit of asking yourself, "Will I definitely use this information for something immediate and important?"
Less is not laziness Focus on being productive instead of busy
Don't read newspapers or watch the news
Information is usually
irrelevantunimportantunactionable
The not to do list
Interruption and the Art of Refusal (SAYING NO)
Be too hard to approach or too time consuming to not give what I want Cubicle is your templeDo not disturbHeadphones
Batch tasks together
Not all evils are created equal
Time Wasters Ignore without consequence
MeetingsDiscussionsPhone CallsEmails
Time consumers
Repetitive tasks or requests that need to be completed but often interrupt high level work.Reading and responding to emailsMaking and returning phone calls
Customer servicestatusproduct assistance
Financial or sales reportingPersonal errandsall necessicary repeated actions and tasks
Empowerment failures
Where someone needs approval to make something small happen.
lost shipmentsdamaged shipmentsmalfunctionsCustomer contactcash expenditure
Time Wasters: Become an Ignoramus
Turn off automatic send/receiveTurn off visual and audible alerts on email programs
Check email twice per day Beg for forgiveness, don't ask for permission
Never check mail first thing in the morningCreate template to auto-respond showing your new rulesMove to once per day as soon as possible
Phone Two numbersOffice
Non-urgentSilent
Goes to voicemail Script mirrors
Cell Urgent
Master the art of refusal and avoiding meetings
Order of preference
EmailPhoneMeeting
Respond to voicemail via email if possibleTrains people to be concise
Emails should be streamlined to eliminate
chitchatback and forthif....then
Meetings should only be held to make decisionsNot to define the problem
If unavoidable: define the end time
max 30 minutes
Puppy dog close
Automation
Outsourcing Life
Keep in mind
Pitfalls
Accepting the first person the firm provided and making no special requests at the outset
Ask for someone with excellent English
Specify telephone calls required
Giving imprecise directionsGiving license to waste time
Setting the deadline too far away - use Parkinson's lawGiving too many tasks and not setting an order of importance
Two rules
Never use debit cards for online transactions with VA
Create separate login for VAEliminate before delegate
Get an assistant even if you don't need one
What should you delegate?
Each delegated task must be both time consuming and well defined
Start small and think big
look at your todo list- what has been sitting on it the longest
Identify your top 5 time consuming non-work tasks and five personal tasks you could assign for sheer fun
Each time you are interrupted or change tasks ask, "Could a VA do this"Examine pain points - what causes you the most frustration and boredom
Don't expect miracles or too littlePush outside your comfort zone
Finding the Muse
Step 1: Pick an affordably reachable niche market
Start small, think BIG
Groups
Socialindustry
Professional
orbelong
understandLook creativly
Compile list
past presentgroupsbooks
subscriptionsonlineoffline
"what groups of people purchase the same?""Which magazines, websites, and newsletters do you read on a regular basis?
Which of the groups have their own magazines?
get rate cardscheck for repeat ads
Filling demand is easier than creating it
Step 2: Brainstorm products
Brainstorm (Do not invest in) products
Pick two markets you are most familiar withHave their own magazines
Full page advertisements less than 5kNo fewer than 15000 readersGoal to come up with well formed product ideas and spend nothing
Product criteria
The main benefit should be encapsulated in one sentenceIt should cost the customer €50-200
It should take no more than 3-4 weeks to makeIt should be explainable in a good online FAQ
Types of products
Resell
Licenseintensive
Margins are good
Create your own
Information products
Expertise
Questions
Testing the Muse
Step 3: Testing the museDon't ask if they will buy
Ask them to buy
MicrotestingGoogle Adwords
PPC
Basic testing
BestSimple landingspageAIDA
Buy buttonOut of order
TestTest the offer using short google adwords advertising campaigns.
Disable the feature that serves only the best performing ad.
MBA - Management by AbsencePhases
Phase 1
Do it all yourself0-50 total units sold
Put number on site for general questions and order takingHelpful for FAQ
Pack all orders to determine best/cheapest methodLook at merchant account with bank or Paypal
Phase 2
>10 units per weekAdd FAQ
Continue to answer common questions
Find local fulfillment companies
Get discount on startup costsLeverage against advertising for future sales
Get three client references30 day terms
Contract manufacturer - get them to ship direct after this has been worked outPut the fulfillment house email address on the site - or forward one from own domain to it.
Phase 3
>20 Units Shipped per week
Cash flow to make better decisions re setup costs and monthly minimums
Removing Yourself from the Equation: When and How
Contract outsourcing companies that specialise in one function not freelancers
Ensure all outsources are willing to communicate among themselves to solve problems
give them written permission to make the most inexpensive decisions without consulting you first.
>100 at start> 400-500 after a while
The art of undecision: Fewer options = more revenue
Do this
Do not accept payment via Western Union, checks or money orders
Raise wholesale minimums to 12-100 units and require a tax ID number to qualify resellers who are real businesspeople not time-intensive novices
Offer low-priced products instead of to capture contact information for follow up sales.Free attracts time-eaters
Offer lose-win guarantee instead of free trials.
"Delivered in 30 minutes or less or it's free!"
Make your customer base an exclusive club and treat the members well once they've been accepted.
Those who complain the most spend the least
How to look Fortune 500 in 45 minutes
Don't be the CEO or founderPut multiple e-mail and phone contacts on the websiteSet up an interactive voice response (IVR) receptionist
Do not provide home addresses
Liberation
Embracing the mobile lifestyle
The birth of mini retirements and the death of Vacations
The Financial realities: Abroad is mostly cheaper
take it in stepsTake short experimental trip first
Take language classes
Tips
Cheaper airfares
Credit cards with pointsBook at least 3 months in advance
OR try booking last minute
Useorbitz.comkayak.com
Fly major carrier into a hub and a local to wherever
Small Backpack:KISS > SMALL
When more is less: Cutting the clutter
One week of clothing
T shirts1 shorts
pair of jeansBackup scans of all important documents
Debit cardsCredit cards
€200 of local currency in small billsSmall bike lock
Electronic dictionariesOne broad strokes travel guide
40 liter backpack should be enough!
Questions and actions
Fear set a one-year mini-retirement in a dream location in Europe
Use questions from chapter 3 to evaluate your worst case scenario fears and evaluate the real potential consequences
most will be avoidablethe rest will be reversible
Choose an actual location for your actual mini retirement. Where to start
aChoose a starting point and then wander until you find your second home.
bSelect a region and then settle in your favourite spot.
Suggestions
Prepare for the trip
Three months outELIMINATEWhat is the 20% of my belongings that I use 80% of the time.
Which belongings create stress in my life
Two months outAUTOMATE
One month outMail forwarded
Two weeks out
Scan documentsDowngrade cellphone
Get hostel or hotel
NOT LONG TERM LEASE BEFORE YOU GO
Hostels are best for informationHealth insurance
1 weekDecide schedule for routine batched tasks
2 days outStore car
Disconnect battery
Arrival
First morning after checkinBus tourBike tour
First late afternoon or eveningCellphone
Day 2 and 3Find and book an apartment for a month
Move in day
Get settledLocal health insurance
Don't get souvenirs
one week laterEliminate the extra crap you brought won't use often
Filling the void: Adding Life after subtracting work
Postpartum depression
I've got more money and time than I ever dreamed possible....why am I depressed?
Social interaction in an office needs to be replacedDoubts invade the mind when nothing else fills it
Proven sequence for getting started
Revisit ground Zero: Do NothingMeditation
Make an anonymous donation to the service organisation of your choice
Take a learning mini-retire-ment in combination with local volunteeringBrainstorm
What makes you most angry about the state of the world?
What are you most afraid of for the next generation, whether you have children or not?
What makes you happiest in your life? How can you help others have the same?
Revisit and reset dreamlines
What are you good at?What could you be the best at?
What makes you happy?What excites you?
What makes you feel accomplished and good about yourself?What are you most proud of having accomplished in your life? Can you repeat this or further develop it?
Based on the outcomes of steps 1-4 consider testing new full or part time vocations
Create dream occupationnot work
something to do that is worthwhile
The Point of it all
To experience life
To learn is to live
Learn SkillLearn Language
Volunteering