“The 40-70 Rule”: Bridging the Communication Gap Between Seniors and Their Families

“THE 40-70 RULE”:Bridging the Communication Gap Between Seniors andTheir Families

“The 40-70 Rule”: Bridging the Communication Gap Between Seniors and Their Families

Nearly 800 franchise offices throughout 14 countries

Nearly 50,000 CAREGivers

Provide services such as light housekeeping, meal prep, companionship

Home Instead Senior Care

“The 40-70 Rule”: Bridging the Communication Gap Between Seniors and Their Families

8,000 people turned 62 in the US today

In 2025, there will be 63M seniors

86 % of seniors prefer to “age in place”, meaning stay in their home, wherever they call home

Quick Stats

“The 40-70 Rule”: Bridging the Communication Gap Between Seniors and Their Families

Why did Home Instead initiate the research?

Who was surveyed?

What experts were involved?

Why 40/70?

Original Research

“The 40-70 Rule”: Bridging the Communication Gap Between Seniors and Their Families

What do we mean by the “parent-child” role and how does it affect the conversation between your prospects and clients and their loved one?

Conversational Obstacles

“The 40-70 Rule”: Bridging the Communication Gap Between Seniors and Their Families

Start Talking Now

Like you, we believe in planning instead of reacting. So, the goal of the 40-70 campaign is to provide practical ways for adult children to start talking with their parents now.

“The 40-70 Rule”: Bridging the Communication Gap Between Seniors and Their Families

The 40-70 Guide

At the center of the 40-70 campaign is a guide of conversation starters for sensitive senior-care subjects. Here’s an example:

Y our 70-year-old widowed mother has justbeen diagnosed with macular degeneration, a disease that causes deterioration of eyesight. H ow do you begin a conversation with her about the possible ramifications of this disease?

“The 40-70 Rule”: Bridging the Communication Gap Between Seniors and Their Families

The 40-70 Guide

A proactive approach…

Focus on one issue: Mother may live in a remote location. Transportation could be an issue. Focus on this issue first, then move on to others.

“The 40-70 Rule”: Bridging the Communication Gap Between Seniors and Their Families

The 40-70 Guide

Here’s another example: A neighbor of your 83-year-old dad has called to tell you he saw your father back his car into a light pole. What do you say?

“The 40-70 Rule”: Bridging the Communication Gap Between Seniors and Their Families

The 40-70 Guide

A reactive approach…

If the damage is visible, ask Dad what happened to the car. Or mention the call you got from the neighbor. Take a ride with your dad driving. If concerned, express the safety of your father and others on the road.

“The 40-70 Rule”: Bridging the Communication Gap Between Seniors and Their Families

40/70 Resources

4070talk.com caregiverstress.com

•Assessments•Downloads•Resources

“The 40-70 Rule”: Bridging the Communication Gap Between Seniors and Their Families

Signs That It’s Time to Talk

• Health is failing/ Advanced Directives• Driving issues • Poor eyesight• Messy house – spoiled food• Senior moments or dementia• Medications• Including siblings• Hurting self while trying to keep house• Cutting corners due to finances• Dating and finances

“The 40-70 Rule”: Bridging the Communication Gap Between Seniors and Their Families

Conversation Tips

• Make sure to broach these conversations with care. MassMutual Agents can help bridge the gap and be an outside counsel.

• Do keep talking, though, because the parent-child conversation can be so important in helping seniors adapt to changing life circumstances.

“The 40-70 Rule”: Bridging the Communication Gap Between Seniors and Their Families

Good communication also is vital to helping families know when it’s time to seek additional resources. Often, both adult children and their loved ones can benefit from outside help, such as a that provided by professionals like our Home Instead CAREGiversSM. But the only way that will happen is if these families can talk about it.

Aging adults will either give care or need care. That is why education on services is so critical.

Talk About Getting Help

“The 40-70 Rule”: Bridging the Communication Gap Between Seniors and Their Families

Questions & Answers

“The 40-70 Rule”: Bridging the Communication Gap Between Seniors and Their Families

Thank You!