the 4d approach to qual - taking research to the top table - see research
TRANSCRIPT
Qualitative 360 Europe 2014
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The 4D approach to qual
Taking research to the top table
QUAL 360 19th February 2014
A loss of faith?
There’s a new kid on the block
Clients are drowning
Introducing 4D qual research
But first we have to make a confession
The 4D approach to qual
Process
The Beginning The Middle The End
People
Stakeholders Sample Partners
Discovery
Moment + Stuff Space
Delivery
Story-telling The Elevator Takeaway
What we’re going to do today…
Brainstorming – 20 mins
Team presentations
A deep dive into the Process
The Beginning The Middle The End
The Beginning
Gather insights from right from the start
The Middle
Are they sitting comfortably?
The End
There’s more to learn afterwards
A deep-dive into People
Stakeholders Sample Partners
Stakeholders
Know who they are and what is critical to them
Sample
It’s time to be smarter
Partners
Two+ brains better than one
A deep dive into Discovery
Moment + Stuff Space
Moment+
Insight gathering is 4Dimensional
Stuff
Seeing and touching provokes deeper thoughts and feelings
Space
Our finest thinking comes when we are not thinking!
A deep dive into Delivery
Story-telling The Elevator Takeaway
Story telling
Once upon a time…
The elevator
What’s your 30” pitch?
Takeaway
mmm
So what’s our elevator pitch?
• Quallies need their mojo back
• Embrace rather than fear new technologies and big data
• Think beyond the isolated research moment
• Remember that we’re in the business of in-depth insight (however it’s gleaned)
• Keep the faith!
Qualitative 360 Europe 2014
Silver Sponsor Gold Sponsor
Supported by
Organised by