the 4th industrial revolution
TRANSCRIPT
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And tap into revenues of one of the most vibrant
global markets
How to become part of the 4th industrial Revolution
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The #1 question to answer when starting a new business
“Am I entering a growing or
a dying market?”
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Choose a lucrative market that will stack the odds in your favor
Not all markets are equal!
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Do not stop looking! Thinking "technology is outside
of my reach or interest”?
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Within this lucrative market
is a gem: SaaS*
*Software-as-a Service
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Software as a Service/SaaS
Cloud-based services that offer solutions
on a month-to-month subscription basis
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In 2016
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This trend will remain on the upswing
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With this presentation we’ll explain how you
can start a business in this vibrant marketHow can you "leapfrog"
into this market?
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Upfront capital Technical knowledge
Programming knowledge
Technical team
Physical infrastructure (Warehouse, office, own servers, etc.)
What you DON'T need
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Determination
Discipline
Energy
Common sense
A device to connect to the Internet
To identify a business opportunity
What you DO need
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Finding new business opportunities
is what
sets entrepreneurs apart
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We will only explore 2 areas
in which to find
new business opportunities
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See
http://bit.ly/1S3ys3U
for more on
"On finding new business opportunities"
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Shadow business processes
1st area for new opportunities:
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#1 Processes & practices
not supported by, or on the radar of, the IT department
Shadow business process are…
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#2 Processes typically supported
by spreadsheets, paper, emails, phone calls, etc.
Shadow business process are…
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Shadow business process are…
#3 Solutions developed on a ad hoc basis rather than
a formal, generic solution for all
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#4 Informal processes used by
a department or team
Shadow business process are…
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#5 Temporary processes
E.g. hosting an international workshop
http://bit.ly/1WMmTGn
Shadow business process are…
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#6 A quick solution
E.g. the sales team wants to evaluate customers’ satisfaction levels for their
year-end performance report http://bit.ly/1Uax3Al
Shadow business process are…
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What is the future of
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There a MASSIVE need for agile SaaS solutions
in the corporate world
Our conclusion…
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We’ll soon motivate this premise
Not yet convinced that you do not need technical skills?
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Non-technology industries
2nd area for SaaS opportunities:
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"Software will disrupt & revolutionize
all non-technology industries."
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They don’t own a single vehicle
yet they are the biggest taxi operator in the world
Think Uber…
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Uber is in essence a software company
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They don’t own a single property
yet they are the biggest hotel company in the world
Think Airbnb…
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Airbnb is in essence a software company
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“We believe that every industrial company
will become a software company.”
General Electric, CEO Jeffrey Immelt
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Billing for garden services http://bit.ly/1UQxlXc
Software solutions for non-tech industries
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A bike repair business uses software to manage the
flow of tasks as bicycles come in for repairs
http://bit.ly/1tnWT7Q
Software solutions for non-tech industries
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Property maintenance company logs faults & issues,
and optimizes the management of the repair process
http://bit.ly/1UQzbHq
Software solutions for non-tech industries
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Question: Why don't you need technical skills or a tech-team to start a business that offers software solutions?
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Question: Why don't you need technical skills or a tech-team to start a business that offers software solutions?
Answer: Because of a phenomenon called the
“democratization of technology”? It is the increased access for tech-nots
to sophisticated technological products, tools and services.
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Question: Why don't you need technical skills or a tech-team to start a business that offers software solutions?
Answer: Because of a phenomenon called the
“democratization of technology”? It is the increased access for tech-nots
to sophisticated technological products, tools and services.
Examples: Shopify, Kotive & 3D printing.
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Identify an "itch" in the market
or an area of frustration or need
or
an "ill-structured problem" that causes uncertainty and irritation
#1 Find an “itch”
“How to start…”
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The differentiating success factor is how creatively you can match
solutions to problems
#2 Pair this “itch” with a software solution
“How to start…”
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Get template solutions that you can use as-is or customize
http://www.kotive.com/solutions/
#3 Take an existing solution
“How to start…”
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Design custom solutions for your customers based on your insights
http://bit.ly/1UhoPDk
#4 Or, create your own solutions
“How to start…”
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Start to market your solution to a specific niche market
E.g. garden services, event organizers, NGO, learning
institutions
#5 Sell to a niche market
“How to start…”
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Read the full post athttp://www.kotive.com/blog/leapfrog-into-butter/
continue
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Non-tech businesses have real challenges that can effectively be solved with technology BUT…
Market dynamics
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…many of them do NOT know that there are software solutions
to their everyday frustrations AND…
Market dynamics
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…many of them do NOT know where to begin the search for effective solutions AND…
Market dynamics
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…they are often reluctant to start using technology, believing it is out of their reach AND…
Market dynamics
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…they want to remain focussed on their core business.
Market dynamics
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and gently assist them in
implementing it then…
If you can introduce them to
software solutions
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and gently assist them in
implementing it then…
If you can introduce them to
software solutions
they will love you for this
& will gladly pay for it!
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Your customers are not geographically confined to your own hometown
The globe is your market
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Photo credits https://unsplash.com/@matthewwiebe
https://unsplash.com/@nasa
Signup at kotive.com and get started in the
software solutions market
Design, share & run taskflows for your and your customers’ business