the 5 day jewelry promo challenge with · marketing, blogging, social media, ads, etc. use the...

P L A Y B O O K

The 5 Day Jewelry Promo Challenge

wi t h

Welcome, pretty little designer!

We are Tracy & Robin of Flourish & Thrive Academy and we are super

excited you’re taking the leap and joining us for the Pretty Little Profits

Challenge!

This playbook is designed to guide you through the challenge as you

participate in the daily emails, video trainings, Facebook LIVE streams,

and more.

Use this as your takeaway “to do” list after you’ve gone through the daily

training materials.

We’ve designed this to be super actionable. After you complete each day’s

challenge in your playbook, you know you’ve accomplished your goal!

Community and collaboration over competition is our Motto and that’s

why you will get the best results and have the best experience if you join

the community.

Make sure you join the Facebook Group right here and once you are in

there, make sure you do the following:

1. Tell us your name and where you are from

2. Tell us your Superpower (this is something that you are really good at)

3. Tell us where you need the most help in your business right now?

4. Finally, tell us a fun fact about yourself.

Each of these exercises, with the exception of the Pre-work, corresponds

to the video trainings in Pretty Little Profits. Do your best to try NOT to

work ahead because it might not make sense. :)

During the challenge, we’ll ask you to share your worksheets so we can

give feedback, comment and support the other designers and share freely.

We’ll also be hosting challenges and giveaways for participation. If you

rock it out, you could be the lucky winner of some really awesome stuff!

There’s a lot more to chew on in the group so let’s dive right in!

Start first with the pre-work and post in the Facebook Group.

xo, Tracy & Robin

© 2017 Tracy Matthews & Robin Kramer | flourishthriveacademy.com 01

https://www.facebook.com/groups/prettyprofits/


PRE-CHALLENGE HOMEWORK

First, we ask that you set an intention for this challenge.

What do you want to accomplish in your business by the end of these 5 days?

Make this a technical goal like, “I have mapped out a promotion that’s ready to

go for Mother’s Day”

Now set an emotional goal.

Write in the present tense so you can use this as a mantra you tell yourself

every day during the challenge, something like "I have confidence in my

business and am no longer afraid to tell people I am a jewelry designer".


“What do you want to offer in your promotion?”

Are you thinking about doing a seasonal or holiday promotion? Or bundling

some pieces together to form a complete look? Or offering a sale on a new or

older collection? Get creative!

How much fun you have dreaming this up might just surprise you.

There you have it, m'dear! Your Pretty Little Profits Goals are written and set!


DAY ONE

CREATE THE OFFER

You’ve done some brainstorming and have ideas. It’s time to make a choice

and put it together. Select the pieces of your bundle, choose your gift with

purchase, etc.

Define your promo in the space below!


DAY TWO

MAP OUT YOUR STRATEGY

It’s time to decide how you’re going to promote this offer. Consider email

marketing, blogging, social media, ads, etc. Use the space below to select

**send a few emails a week before the offer** **number of emails sent related

to the length of your offer*** ***When you will publish any content related to

the offer (blog, ads, etc)***

Example Promo Calendar: *Please test and tweak timings, this is just a starting point. All of this content will tie into topics

around your offer. Weeks 1-4 teases the offer. Week 5 should be heavy promotion of your offer. Week 6 shares successes,

wins, testimonials related to your offer.

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Week 1 Instagram: Post photo

Facebook: 5 Min FB Live

Instagram: Post photo

Blog:Weekly Post


Email:Weekly Email





Instagram: Insta Story


Week 2Instagram: Post photo



Blog:Weekly Post


Email:Weekly Email










Blog:Weekly Post


Email:Weekly Email










Blog:Weekly Post


Email:Weekly Email (teaser email about offer)










OFFER IS LIVE

Blog:Weekly Post

[EMAIL] Sales email

Email:Weekly Email







[EMAIL] Sales email

Week 6 Instagram: Post photo

[EMAIL] Sales email

Facebook:5 Min FB Live

[EMAIL] Sales email (cart closes,



[EMAIL] Sales email


[EMAIL] Sales email




DAY THREE

WRITE YOUR ANNOUNCEMENT BLOG POST

Get ready to write! We are writing your epic blog post around your promo!

Don’t have a blog? No problem! You can spend this day setting up for days 3

+ 4.

Follow the outline we’ve created for you below to get your ideas onto paper!

1) What’s the main concept of this blog post? Summarize it using about 4

sentences.

2) Paste any links you want to reference so you don't forget!

3) Describe the feel of this post in two sentences. Is it conversational?

Informative? Inspirational? Or something else?


BLOG STRUCTURE OUTLINE

4) Describe who is reading this post and why.

5) How will they feel after reading this? What're they getting from this? What

action do you want them to take?

How will you introduce this idea to your readers? Is there a story you can tell

or a question your audience should ask themselves? Draft in the space below.


Info:

List the main points you’d like to get across. Visualize the post and organize the points in the way that makes the most sense to a new reader.

Subhead #1:

Info:

Subhead #2:


Info:

Subhead #3:

How would you summarize what the leader has just learned?

There you have it! You drafted your blog post!


DAY FOUR

SOCIAL MEDIA

Put on your design hat because we’re getting graphical!

Write some headline-type copy you’re gonna use when you post on social

media about your awesome promo coming up.

INSTAGRAM

FACEBOOK

TWITTER


Sketch the graphics you’re going to create in Canva.


DAY FIVE

WRITE YOUR ANNOUNCEMENT EMAIL

Get ready to launch! You’re creating your announcement email. Make

this super graphical, very on brand, with a strong call to action. Grab their

attention with beautiful, high quality photos and a clear explanation of your

offer! (see an example we put together for you on the next page)


ANNOUNCEMENT EMAIL EXAMPLE

the 5 day jewelry promo challenge with · marketing, blogging, social media, ads, etc. use the...

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