the 5 keys to digital marketing - portland fashion institute · 9/30/2017 · •stupeflix...
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The 5 Keys to Digital MarketingPromoting Your Brand Online
• Be Mobile Friendly• Know Onsite SEO• Practice Content Creation• Utilize Video• Good Content Promotion
Five Keys to Online Success
Being Mobile Friendly
& Onsite SEO
Mobile Friendly & Search Engine Optimized
Source: https://ThinkWithGoogle.com
Mobile Friendly & Search Engine Optimized
Source: https://ThinkWithGoogle.com
• Your website needs to load fast• Google recommends your website loading between 2-3 seconds
Mobile Friendly & Search Engine Optimized
Source: https://ThinkWithGoogle.com
• Your website needs to load fast• Otherwise your people will leave
Mobile Friendly & Search Engine Optimized
Source: https://ThinkWithGoogle.com
• Use a trusted website platform• Needs to be “responsive,” and load lightning fast!• Squarespace can launch a mobile friendly website in minutes
• Optimize Title & Meta tags• These tags are written and controlled by you!• Google and other search engines use them to categorize your site• The title and description appear in the search results
Mobile Friendly & Search Engine Optimized
Mobile Friendly & Search Engine Optimized
Platform Market Share % Active Sites
WordPress 58.8% 20,580,941
Joomla 6.5% 2,486,271
Drupal 4.8% 1,194,014
Blogger 2.5% 798,125
Magento 1.5% 501,036
TYPQ3 1.5% 425,730
Bitrix 1.4% 217,541
PrestaShop 1.3% 250,000+
Shopify 1.3% 201,900
Squarespace 1% 233,792
Source: WebsiteSetup.orghttps://websitesetup.org/popular-cms/
• How Fast is Your Website?• Pingdom:
• https://tools.pingdom.com/ • Google Mobile Speed Tester:
• https://testmysite.thinkwithgoogle.com
Mobile Friendly & Search Engine Optimized
Let’s discuss key takeaways
Mobile Friendly & Search Engine Optimized
Content Creation
• Write Pages & Posts Based on Keyword Popularity• Big Data is the Vehicle, Your Expertise is the Driver
• My Two Favorite Tools for Content Ideas• https://google.com/trends• https://www.thinkwithgoogle.com
Content Creation
Content Creation
• Content Examples...
Content Creation
• Content Examples...
Content Creation
• Content Examples...
• Content/Post Examples• Do you design jackets?
• 10 Ways to Wear Your Bomber Jacket in 2018• Do you design pants?
• Is 2018 the year of ripped jeans? Google users think so• Do you design rompers?
• Rompers, Jumpsuits, and Other gifts your Husband will never wear
Power Move! Add in unique photos and videos of your apparel in action
Content Creation
Let’s discuss key takeaways
Content Creation
Break Time!
Video
Video
• Tools for Creating Videos
Video
Your Phone!
• Tools for Creating Videos• Biteable• Animoto• Moovly• WeVideo• Stupeflix• Flixpress• Wideo
Video
• Places to Post video• Wistia• Vimeo• Dailymotion• Sproutvideo• Vidyard• Youtube• Your website• Facebook
Video
Let’s discuss key takeaways
Video
Promoting Your Content On Social
• My Favorite Visual Platforms • Instagram• Facebook• Pinterest• Twitter• Flickr• Tumblr
• If pinterest and Instagram had a baby, it would be tumblr
Power move: Use Buffer to streamline posts and gain useful analytics
Promoting Your Content On Social
1. Take Advantage of Videos
Facebook video posts per person increased by 75% in 2015. This means more people are viewing and sharing video content on Facebook than ever before.
Source: https://sproutsocial.com/insights/social-media-video-specs-guide/#facebook
Facebook Best Practices
2. Keep posts short and specific
Facebook Best Practices
● Link titles with more than 100 characters are cut off on Facebook Business Pages.
● 40-character Facebook posts receive 86% more engagement over others.
● 80-character Facebook posts receive 66% more engagement over others.
● Facebook posts asking questions between 100 to 119 characters drive more engagement
3. Let your timeline tell the story of your brand
• Write posts that give put a personality to your brand• Avoid sounding salesy in your posts
Facebook Best Practices
4. Know your target audience
Use Facebook Insights (or a 3rd party like Sprout Social), to gain valuable insights into the demographics of who is following your brand
Facebook Best Practices
5. Consider Quality over Quantity when posting
Buffer has a great article on how they 3x’d their Reach & Engagement by focusing on quality over quantity
Read More: https://blog.bufferapp.com/facebook-posting-strategy
Facebook Best Practices
1. Turn your visuals into Eye Candy
Instagram Best Practices
Photo by: Original Penguin
2. Use the ‘stories’ feature to your benefit
Doesn’t have to be in the moment, it’s OK to use a collection of photos from an event a day or two after
Stories are an effective and engaging way to communicate to your audience within 60 seconds
Instagram Best Practices
3. Post Regularly and During Optimal Times• Mondays & Thursdays tend to drive the most engagement• 3-4 pm typically drives lower engagement• Off hours are not off limits
Instagram Best Practices
4. Use Analytics• Track post performance, monitor trends, track comments, identify
influencers• Instagram has built in “insights”, however platforms like SproutSocial,
have more robust information
Instagram Best Practices
Break Time!
Full disclosure, Mad Fish Digital has a (business) crush on Buffer
The best practices on Pinterest are taken right from Buffer’s best practices. They are so good, there’s not point in pretending we came up with them.
I recommend you read their entire article on Pinterest here: https://blog.bufferapp.com/pinterest-marketing-tips
Pinterest Best Practices
1. Pin consistently at least 5x per week
• Space out your pins based on the intervals that you are able to pin
Source: https://blog.bufferapp.com/pinterest-marketing-tips
Pinterest Best Practices
“Don’t just show people your hiking boots, show them what they can do with your hiking boots”
- Pinterest Marketing Team
2. Apply for rich pins for your website or blog
• Rich Pins are a free feature• They add greater details to the pins (like twitter cards)• Five Types of Rich Pins
• Article pins include the headline, author, story description and link• Product pins include real-time pricing, availability and where to buy• Recipe pins include ingredients, cooking times and serving info• Movie pins include ratings, cast members and reviews• Place pins include an address, phone number and map
Source: https://blog.bufferapp.com/pinterest-marketing-tips
Pinterest Best Practices
3. Create “Pin it for Later” links
When sharing a new blog post to social media, you can give readers the option to “read-it-later.” They can then pin your blog post to a special “read-it-later” Pinterest board full of articles, giving your audience a new, easy way to catch up on your content.
Here’s how buffer did it.
1. After publishing a new article, buffer pinned an image from the new blog post2. They grabbed the URL for the Pin3. They shared this URL along with the blog post as a way to “Pin It for Later.”
Read more at: https://blog.bufferapp.com/pinterest-marketing-tips
Pinterest Best Practices
4. Design images at the ideal size
• Focus on vertical (long scrolling) imagery• Vertical Pins do the best
Pinterest’s business blog shares a lot of great strategies and tips in its videos and downloads. Here’s one that’s super interesting and actionable.
Source: https://blog.bufferapp.com/pinterest-marketing-tips
Pinterest Best Practices
5. Create and Pin images with text
Use image software like photoshop or Canva to add text to your photos
Source: https://blog.bufferapp.com/pinterest-marketing-tips
Pinterest Best Practices
6. Write keyword-rich descriptions and boards
• People can find your content more easily if your board contains keywords• Use keywords or phrases that you often blog about
https://blog.bufferapp.com/pinterest-marketing-tips
Pinterest Best Practices
Let’s discuss key takeaways
Promoting Your Content On Social
Thank You!
Ben Herman Mad Fish Digital
Get in Touch
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Website
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