THE 5-LETTER WORD THAT WILL CHANGE YOUR YEAR

AND FUTURE

By Aaron Schulman

Business strategist from Long on Life

Your most important word

• This could be perhaps the most basic, but the most important letter you read all year, because it can turn a would-be bankrupt year into a profitable year, and a mediocre year into an exceptional year.

Do you have what it takes to get the best out of your personal and business performance?

• Increase your Sales and Marketing Results by this one word

• Draw new clients and prospects with ease• Stand out and be the Leader that you know you can be

in your market• Avoid the lost time and profits from wasted activity• Enlarge your confidence while becoming a growing asset

to all those you serve

Many people have experienced all of these things and more, simply by learning how

to…• FOCUS

FOCUS

• You too can FOCUS to get the results you desire to see in the Marketplace, starting with the following:

FOCUS

• Fundamentals

• Overcome the noise

• Challenge the mediocre

• Unlock the potential

• Surpass

FOCUS• Fundamentals: Fine tune your Vision (Calling), Mission

(Activities) and Message to hit the highest level of achievement possible for your prospects, personal business goals and growth.

• In “feast” times or Bull Markets, it is easier to get away from the fundamentals that not only builds momentum, but continues to build revenue and profits.

• Write out your Vision, Mission, and Message for each of your products and services and read them until they become a part of your passion. In fact, they should stem from your core passions.

FOCUS

• What do you really want to see happen to those you serve in the marketplace with your products and services?

• Are you passionate about this?

• Is all of this written down so you can clearly run your mission?

FOCUS

• Overcome the noise and inundation of what other sources are saying about you and your business future and tune out the potential confusion that is taking you away from your most productive behaviors by getting to the heart of your unique passion, purpose, products, services, and prospects in the marketplace.

• Learn what your distractions are, including your weaknesses, and do everything you can to weed them

out of your productive time.

FOCUS

• Additionally, set blocks of time on your calendar for focusing on your planning, and then working the behaviors that bring the results.

• If you have trouble doing this, find professional accountability that costs.

• Chances are, if you do not invest something in your coaching or accountability, it will have a reduced effectiveness.

FOCUS• Challenge the mediocre, the floods of media and

the voices of “doom and gloom” and break through new levels of accomplishment through applying the truth to every situation, including your self.

• At Long on Life, we cannot afford to hold back in sharing what we believe our clients need to do to get the best ROI for their time, talent, and treasure, and neither should you.

FOCUS

• Tell yourself the truth in all areas of your business. • One of the best ways to tell yourself the truth is to set

goals, have accountability, have a cost for the accountability, and make a commitment to yourself, your business, your prospects, and those you care about.

• Then allow your relationships and results to speak truth to your performance. What is the truth saying about yours?

FOCUS

• Unlock the potential and passion that can occur through bottom-line accountability and goal setting that aligns with your personal and corporate purpose and activity that will get your best results.

• Be sure to continually invest in your experience base, knowledge and wisdom, personal and professional growth.

FOCUS

• If you want to bring more valuables into your life, make your first commitment to your own growth:

• always work to become the most valuable asset to your marketplace relationships.

FOCUS

• Surpass all of your goals for you, your family, your business, and your prospects by becoming the beacon of surety and service for those you are called to lead and serve in the marketplace.

• Be sure to continually seek and refine your purpose and passion, starting with your Faith in God. Certainly, God knows why we were made and He knows exactly what our purposes are. The best way to continually refine this

is to draw closer and closer to Him.

FOCUS

• As your purpose and passion becomes refined and focused, the right people will continue to draw to you and the wrong people will be dispelled.

• As long as the goals of your heart are based on integrity, Truth, serving others to the best of your ability, and doing what is right, you will continue to build a name and reputation that will continue to draw the right people, and dispel and challenge the others.

FOCUS

• In Summary:• By focusing on the right relationships, behaviors,

habits, and processes and weeding out the distractions, you can truly begin to see immediate results in just about any business or marketplace scenario.

• Usually, this is a very difficult task with some form of professional accountability or coaching.

FOCUS

• Just as world class athletes need coaches to reach their best performance, business owners, sales and marketing professionals, entrepreneurs and other marketplace professionals are no different, and can attain their best with the aid of professional accountability and coaching.

FOCUS• About the Author:• Aaron Schulman works with Brent Long of Long on Life,

serving clients in the marketplace in the areas of, purpose, vision, mission, executive coaching, entrepreneur coaching, sales coaching, marketing and Internet coaching and more. He is married to his lovely wife Jennifer and has two lovely daughters, Rachel and Linda. He believes every person has a “right fit” in the marketplace, and many struggle to find their purpose, calling, mission and vision, as he did for years. You can get FREE access to their Newsletter, Podcasts and Resources at http://www.longonlife.com .