the 7 pillars of your online success
DESCRIPTION
Slides from a presentation at The Pink Cow TokyoTRANSCRIPT
PILLAR 1KNOW ME
Brand yourself.
To get connected and recommended.
We have to remember you!
What are 2-3 things you want us to remember?
you!
What are the 2 or 3 things you w
ant us to remem
ber?
There is only one YOU
Pillar 2 TEACH ME
• Before "socialising" in Pillar 4 we need to have a grasp of basic tools that will ensure that we make the best use of our time.
• Skill up regularly. SEO & CMS for example
• Ask for help. Geeks love helping
• You do not know what you do not know
• Time is money. Go Pro if there are benefits
Pillar 2 Get Your Geek On
Pillar 3 LIKE ME
• Content will be the value that you bring
• Content will brand you• Content can be curated• Content is King
Pillar 3 Your awesome content will get you liked
Pillar 4 FOLLOW ME
• Be a little social in all the main places
• BUT. Choose the social place you love the most and build your community there
• You cannot have too many followers
• Thank, share, connect people
• Build lists
Pillar 4 Social media means socializing
Pillar 5 TRUST ME
• People like people like themselves
• Be seen doing things that other people do
• Check in and share it
• Take photos and video with friends and family. Best of all in your house or workplace
• If you are a business or cause become "real"
Pillar 5 People like people like themselves
Pillar 6 PROMOTE ME
• Many folk with awesome content and zillions of followers never get shared
• There are many "collaboration" communities online
• Make your content easily shareable
• Be seen to be a sharer
• Thank when you are shared
Pillar 6 Become a Collaborator
Pillar 7 BUY ME
• Have a wonderful product at a wonderful price
• Love what you do and let people know that you love it
• Be awesome and love yourself
• Success is inevitable
Pillar 7 I deserve it