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TRANSCRIPT
The Achievement InitiativePOWERED BY
JOIN THE MOVEMENT
CROWLEY ISD
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We are what we repeatedly do. Excellence, then, is not an act, but a habit.
—Will Durant
The Achievement InitiativeCreating a culture of achievement
The Achievement Initiative is an all-encompassing suite of positive messaging campaigns which all begin with our award-winning Attention2Attendance® program. With the Five Practices of Exemplary Leadership Model built into our continuous improvement model, it fits seamlessly in your organization.
Using your district’s attendance and conferencing data to establish a baseline, we let your data pinpoint exactly which campaign will have the biggest impact on student achievement. Like the puzzle, we find which piece fits best and customize your improvement strategy.
The initiatives are targeted, action-based solutions that communi-cate and educate parents, students and district staff about why atten-dance is so crucial for success. We communicate within your district administration; we train and support program users; and we commu-nicate with parents and students, always in their home language.
With timely data, rigorous execution and positive messaging, The Achievement Initiative helps districts market, inform and engage parents around the lifelong habit of showing up.
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The Achievement Initiative
Inspiring a shared visionOur program is designed to create a culture of achievement starting with creating a culture of showing up.
Challenging the processWe’re disrupting how districts typically approach achievement. We have a proven, innovative solution to improve student attendance. We built a process into our program with the rigor, service and vigilance to execute with the same focus in year three as we have on day one.
Enabling others to actWe pay attention to people and believe that your data tells a story that should inspire action. Data reporting and comparative analysis are built into our service model, providing your team with the tools and confi-dence to make a difference.
Encouraging the heartWe feel inspired by the results achieved through our program and are proud to acknowledge the accomplishments of our district partners and their success.
• Board ceremony presentation• Award plaques and certificates provided
Modeling the wayWe push your one clear message out to students, parents, community members and district staff, starting the chain reaction that shifts your entire organization’s priority toward your objectives.
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Achieve the extraordinaryHow will you implement your education mission and goals?
We rapidly build your messaging pieces and implement a districtwide program that saves your staff time and provides measurable results.
We have the system you need to communicate your vision and execute with laserlike focus.
We are closing the gap in graduation ratesCompare national and The Achievement Initiative averages
The Achievement Initiative rate based on 21 districts over 7 consecutive years
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Closing the achievement gap: How did we make such significant gains?
An outside firm analyzed results from school districts that focused on attendance with The Achievement Initiative. They compared entire districts that consistently followed our process to entire districts that inconsistently applied our program, never cherry-picking schools or excluding student groups, such as special ed.
The charts from their analysis show how incredibly effective our program has been in getting all students back in school in all grade levels.
However, the most promising findings were for the Hispanic or Latino and African-American or black student groups, who typically have higher rates of absenteeism than white students. To close the achievement gap, they must improve at a greater rate than white students. What is compelling is that our data shows that’s exactly what happened: Hispanic or Latino and African-American or black students improved at a greater rate than white students.
Their improved attendance is recaptured learning time. That is what The Achievement Initiative is doing for students in school districts across the country. No other company can show the same results.
The Achievement Initiative
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11.3% 9.5% 6.0%
IMPROVEMENT K-5
IMPROVEMENT 6-8
IMPROVEMENT 9-12
Improvement charts based on a three-year data analysis of 31 diverse school districts using The Achievement Initiative Best Practices.
Hispanic or Latino African-American WhiteTruancy
Truancy
Truancy
Chronic Absence
Chronic Absence
Chronic Absence
Excessive Excused Absence
Excessive Excused Absence
36.3%31.9%
6.8%
28.3%
16.2%8.5%
50.1%
11.3%
41.4%
9.5%
14.9%
6.0%
19.1%
46.5%
12.3%
35.2%
10.6%
41.5%
11.6%
41.7%
14.2%
29.8%
0.3%
20.9%
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Attention2Attendance®
Superintendent Messaging
Quality Data, Reports & Reporting
Additional Data Reports
Recognition Program
Foundation Program
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Setting the vision*Establishing “showing up” as an imperative for all students
• Press release• Letter to all parents• Joint communiqué from the superintendent and the Attendance Institute to all students • Superintendent message for the district and all school websites• Memo to staff, including principals, teachers, attendance clerks and district staff
Cementing the processRemoving administrative burden and increasing learning time
Early intervention, attendance tracking and letter management
• 6 attendance intervention letter types:• 3 unexcused• 2 excused• 1 conference notice
• In English and student’s home language• Produced and mailed by Attention2Attendance• Uses district logo and addresses• Documentation warehousing• Notifications for truancy court• Student detail reports
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Changing the cultureImproving school and parent relationships, increasing parent engagement and communication, enhancing school culture
Conference tracking and management
• 1 conference notification• In English and student’s home language• Produced and mailed by Attention2Attendance• Uses district logo and addresses• Auto scheduler• Bulk actions• Notes section
Encouraging the heartPublically celebrating accomplishments
Recognition Program
• Board ceremony presentation prepared• Award plaques for schools provided• Certificates of appreciation provided
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Quality data
We believe your data tells a story and should inspire action. We have deeply rooted data reporting and comparative analysis into our service model, providing your team with the tools to make a difference. We share results and listen to feedback, empowering district staff with the data and confidence to reach your strategic goals and bolster continuous improvement.
• We provide quality data and comparative analysis delivered in person twice a year (along with on-demand ad hoc reporting)
Ĕ Districts get self-serve, instant real-time reports and analytics straight from the program
• Program is easy to use with no dual entry
• Reports for everyone: Executives, boards, principals
Ĕ Data scrubbing
Ĕ Comprehensive analysis
Ĕ Report presentations delivered twice a year, at midpoint and end of year
Ĕ Disaggregated data
Award-winning technology
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Depth of service
Software alone won’t be enough
Award-winning customer service
Implementation & Training Teams• Customized implementation and training plan• Ongoing training with technical trainers, online support tools
Data & IT Development Teams• Data analysts and data security teams• Ongoing IT support provided• Product development and enhancements
Dedicated Help Desk• Immediate response and assistance
Day-to-Day Support Team• We’re like an extension of your team• Alert, update and how-to support
Account & Intervention Managers• Award-winning customer service• Continuous monitoring
Letter Production Team• Saves your staff time, equipment and resources• Ensures accuracy and consistency
Leadership Reporting Team• High-level data analysis• Actionable data reporting
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The magnitude of The Achievement InitiativeWe’d like to convey the power of numbers built into our process. Most districts have some steps in place to address truancy, but that alone won’t match the sheer quantity of what is prepared, printed and mailed for you on an annual basis with Attention2Attendance (A2A) and the campaigns.
What ubiquity looks like at Crowley ISD
30,811 parent communication pieces mailed by A2A • 12,965 attendance
letters to parents• 15,253 leadership
letters to both parents and students
• 2,593 parent confer- ence notifications
2,898 communi-cation touch-points with A2A Service Team
6 executive, board- ready and intervention reports delivered mid-year, end-of-year
1 annual recognition ceremony, including plaques and certificates
3 training methods: on-site with technical trainer, unlim-ited online and live help desk.
35 translations available, all by real translators
4 multi-media write-ups, including a press release
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9,242 College Readiness communication pieces sent separately to both parents and students
21,115 K-3 Focus communication pieces
6,605 K-5 Summer Slide communication pieces
8,211 Testing Campaign communication pieces
3,051 Chronic Letter communication pieces
9,544 Transition Years communication piecessent separately to both parents and students
4,576Tardy Intervention communication pieces
3,051 parent conferences queued-up for eligible excessive excused students
20,592 Excellent Attendance communication pieces
6,101 The Tipping Point communication pieces
122,898Annual parent
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Campaigns
K-3 Focus Campaign
College Readiness Campaign
Transition Years Campaign
The Tipping Point Campaign
Testing Campaign
K-5 Summer Slide Campaign
Excellent Attendance Campaign
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Purpose: Educates parents on the importance of attendance in the early years. Impact is immediate and continues beyond exposure throughout the elementary grades.
• Being absent from kindergarten is associated with lower academic perfor-mance in the first grade and lower achievement in the fifth grade
• Reading proficiency in the third grade is directly linked to high school graduation
• Showing up to school is determined by parents in the early years and sets student habits for later years
Deliverables
• Positive, informative, consistent attendance campaign targeting all kin-dergarten through third grade parents/guardians
• Four well-crafted, eye-catching visuals with targeted attendance messag-ing sent throughout the year
• Provided in English and Spanish• Reprints of the kickoff flyer for distribution at
back-to-school night and your kindergarten registration packets
• Press release package• Messaging for posting on district and
school websites• Script for autodialers
K-3 Focus Campaign
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College Readiness Campaign
Purpose: Educates and informs parents and their students on how to be proactive in preparing for success beyond high school.
• This is a grade-specific campaign to communicate your college-readiness message to parents and students
• Customized informational guide about what to expect in the student’s year in high school:
• Dates• Deadlines• Tests• Resources specific to freshman, sophomore, junior and senior
grade levels
Deliverables
• Oversized student brochure• Parent brochure• Both customized to specific grade levels• A digital copy for school websites
and newsletters• Crafted messaging script
for autodialer
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Transition Years Campaign
Purpose: Educates and informs parents and their students about the difficult changes they can expect and what can be done to make them successful at every stage.
• This is a grade-specific campaign that communicates the skills needed to handle grade-level changes and the importance of staying connected to parents and teachers
• Customized informational guide about what to expect in the student’s year of transition for each grade:
• How it’s different• Skills for making a smooth transition• Resources specific to their grade level
Deliverables
• Oversized student brochure• Parent brochure• Both customized to specific grade levels• A digital copy for each school’s
website and newsletter• Crafted messaging script
for autodialer
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The Tipping Point Campaign
Purpose: Provides current absence rates in order to positively influ-ence parent and student choices toward attendance.
• Students reach the “tipping point” in attendance once they miss between 5%–10% of school (the “Manageable” attendance group)
• The tipping point is where students can easily go in one direction or another —either stop absences or continue on a path toward chronic absenteeism
• Our data analysis finds that the these students typically represent a large population of the enrollment, and this group has the greatest potential for rapid, long-term attendance improvement
• This is the critical point when early positive interventions can sway stu-dent behavior
Deliverables
Beginning of the year:• Identify the Manageable students • Send a positive, encouraging letter with
attendance-goal messaging
End of year:• Compare the attendance of the
Manageable group from the first half of the year to the end of the year
• Send an end-of-year letter with appro-priate, positive and encouraging attendance messaging
• Provide results report
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Purpose: Maximizes learning time the month prior to testing and assessments.
• There is a critical link between test scores and attendance the month prior to testing as reported in Education Week
• Sending targeted interventions changes behavior• With this fact and the recent study in mind, we created an intervention
model focused on improving test scores• 56% of eighth graders who scored at the Advanced level in reading had
perfect attendance the month prior to the test• 58% of fourth graders who scored at the Advanced level in reading had
perfect attendance the month prior to the test• An analysis of 12th grade students showed similar patterns
Deliverables
Analysis:• In order to target interventions to improve your test scores, we will:
• Identify your top three test and determine their dates—current year and last year
• Calculate the percentage of students who missed at least one day or a full day equivalent the month prior to these tests last year
• Break down the absence percentages by ethnicity• Prepare and mail:
Ĕ Send interventions to all eligible students and parents, mes-saging the importance of being at school especially the month before testing
• After testing, we will:• Collect all test scores• Correlate and report by student, test scores and attendance• Calculate and report results by ethnicity
Testing Campaign
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Purpose: Increases awareness and focuses the summer months on maintaining the student’s academic skills.
• Studies show that most children will lose about two months’ worth of math and reading skills over the summer months
• Learning loss could ultimately have a negative impact on a student’s suc-cess, particularly for low-income students
• Parents play a key role in preventing lost learning over the summer
Deliverables
• Oversized parent brochure• Sent during the summer• Filled with facts about the recommended research-based games and
activities that help with reading and math skills• All activities and games are simple, fun and cost-free• Messaging for posting on district and school websites• Script for autodialers• A press release package
K-5 Summer Slide Campaign
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Excellent Attendance Campaign
Purpose: Rewards and inspires strong attendance habits.
• Perfect attendance is nearly impossible• By acknowledging the students with Excellent Attendance we are rein-
forcing our attendance goals and encouraging others to set the goal of ending next year with excellent attendance
• Recognition letters celebrate not only a student’s attendance success, but also the efforts of parents and guardians
• Recognition is an important communication tool• When you give recognition, everybody wins!
Deliverables
• Target all parents/guardians and students• Beginning of the year letter from the superintendent• Two postcards sent in the middle of the year encouraging students
to continue to focus on excellent attendance• End of year letter of congratulations, recognition
certificate and wristband for students who achieved excellent attendance
• Press release package
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Chronic Letter
Tardy Interventions
Excused Absence Conferencing
Additional Attendance Letters
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Chronic Letter
Purpose: Educates parents that the number of absences their child has accumulated is of major concern and a red flag that their child is at risk of dropping out.
• Students who have missed 10 percent of the school year plus a district-designated number of absences will qualify for a Chronic Letter
• These letters bring awareness to parents who may not real-ize exactly how many days of school their child has missed
• Printed and mailed by A2A• Uses district logo and addresses
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Tardy Interventions
Purpose: Educates parents that their child’s contin-ued tardiness negatively affects their child’s learning and disrupts the classroom.
• A series of two tardy notifications• Sent to parents and guardians at a designated number of
tardy events• Brings awareness to parents who may not realize how
many times their child has actually been tardy• Printed and mailed by A2A• Uses district logo and addresses
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Excused Absence Conferencing
Purpose: Brings together schools and parents to discuss the impact their child’s excused absences are having on their success in school.
• A2A application will identify students who qualify for an excessive excused absences conference
• Easy-to-use scheduling module in A2A application will allow end users to schedule the conferences
• A2A will print and mail the conference notification to parents and guardians, which includes the reason for the conference along with the scheduled date and time
• Uses district logo and addresses
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Others may suggest they do what we do...Impossible.
Sole source justification:
• Proven results• End-to-end data security• Patented software and processes• Implementation and user adoption• Dedicated service teams• Training• Three to five year Continuous Improvement Plan (not a product or just software)• Comparative analysis• Revenue positive• Made, managed and maintained in America
The Achievement Initiative
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Implementation Plan
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Attention2Attendance 6-Step Implementation Plan
Attention2Attendance can be up and running in as little as four weeks.
Week 1 Week 2 Week 3 Week 4
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Implementation Timeline
Week 1Welcome call
• A 45-minute web meeting with district and local district stakeholders• Review implementation process• Review and set implementation milestones• Discuss roles of district contact and IT• Begin scheduling
Weeks 1 and 2IT data collection and review
• Configuration and validation• Customize letters• SI&A’s Attention2Attendance Team will review distirct policies and procedures
and make recommendations for district consideration
Week 3 and 4Press release
• In coordination with Superintendent’s Office and Office of Communication and Media Relations, SI&A will interview district leadership to develop and write a press release announcing the district’s focus on attendance
End-user trainings• Prior to going live and first Attention2Attendance letter production run• SI&A technical trainers will train each A2A end-user in a computer lab at the district
Ĕ Conducted by user type
Week 4A2A goes live
• First Attention2Attendance letter production run
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Data Security
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Data Security
The Achievement InitiativeOur policy
The security and privacy of pupil data and district information is School Innovation & Achievement’s highest priority.
We adhere to all privacy and security provisions under FERPA 20 U.S.C. 1232g as well as state education code security require-ments, including one of the most stringent provisions, California Education Code Section 49073.1. The details of which are included in the Attention2Attendance contract agreement.
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Data security
Equipment & Data HousingAll data is 3DES encrypted both in flight and at rest in a secure U.S. facil-ity with N=1 redundant power. All servers are housed in locked rooms and monitored 24 hours a day, seven days a week. Our data center pro-vides multiple layers of security, such as video surveillance of indoor and outdoor areas, 24/7/365 secured access and monitoring, and entrance to the facility is restricted through key card access. The facility uses FM 200 fire suppression system for extinguishing any fire spark, and is equipped with VESDA control for early detection of smoke particles. The cooling and humidity in the data center is maintained through HVAC units in N=1 redundant configuration for the optimum performance of all hardware components.
Operating System/Application Configuration and Maintenance Servers and associated applications are hardened on initial installation. Patches and updates are assessed biweekly and included with each application deploy.
Account ControlWe enforce strong password selection for all user access. Passwords must be nontrivial, at least eight characters in length, and consist of a mix of alphabetic and numeric characters. Password changes are required every 180 days and restricts the use of the last five passwords.Accounts will be disabled after three unsuccessful login attempts.
The application will time-out after 30 minutes of inactivity.
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ProcessService
ReportingRecognition
Results
We get it done for you
We listen and create.
Your voice, your message, from concept to completion. We do it all—content writing, website and autodialer scripts, print and production, performance awards, full-scale awareness campaigns and team train-ing support—as part of our service.
We’re all about exceptional service, with process-driven execution.
Our work is, at its foremost, about getting your message out (in the student’s home language) and improving attendance results.
We see attendance improvement 100% of the time.
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