the advent of real-time video (periscope, meerket, etc)

PowerPoint Presentation

Periscope, Meerkat & the Advent of Real-Time VideoAndrew Grinaker, POSSIBLE

#SocialPro #22A3@206Andrew

Andrew Grinaker

@206Andrew@POSSIBLEFather

Husband

Content Strategist

Basketball Coach

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When it comes to Real-Time Video, It is like the Wild West out there

#SocialPro #22A3@206AndrewWhen it comes to Real-Time Video, it is like the Wild West out there.

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Well, not exactlythat Wild West had rules and structure

#SocialPro #22A3@206AndrewWell not exactly. The Wild West actually has some rules, some structure, and some order.

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This is more like the American Frontier and the rush to claim land

#SocialPro #22A3@206AndrewThis is more like the American Frontier.you know, where it was race to grab massive amounts of land. To setup shop, attract an audience and start building for the future.

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Todaywe are seeing new apps, new features and all platforms trying to win over audiences

#SocialPro #22A3@206AndrewThat is where we are today with real-time video. It is complete disarray with new apps, new platforms and new features being added on a regular basis6

You have the major players that everyone wants to pit against each other

#SocialPro #22A3@206AndrewYou have the two major players that everyone wants to talk about. Periscope and Meerkat. The ones that people are so focused on understand on who is going to win the race to the top.

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And the social platforms, with the established audiences not willing to give up this battle for popularity.

#SocialPro #22A3@206AndrewAnd then you have the social platforms, with the established audiences building and growing the feature set to support live video and curated stories from their users. They arent giving up this battle for market share in a space that is growing as rapidly as any other online medium.

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How Did We Get Here?

#SocialPro #22A3@206AndrewSo how did we get here? Well real-time video or live streaming as many people also refer to it as, as actually been around since the early 1990s. But only recently have we seen the massive popularity due in large part to specific and impactful cultural events highlighting the feature.

The first large-scale streaming event was the Tibetan Freedom Concert in 1996. Some 36,000 viewers watched online in real time as the Beastie Boys, Red Hot Chili Peppers, No Doubt, and a slew of other popular bands performed over the two-day festival. The connection speed capped out at 1.2 Mbps.

But at this point, we were only VIEWERS of real-time video. We were not CREATORS AS WELL.

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So How Did We Get here?

#SocialPro #22A3@206AndrewFirst social live streaming video. Paul Oakenfold concernt on MySpace.com 10

Impactful Events in Real-Time Video

#SocialPro #22A3@206AndrewThe Ferguson Riots, mostly broadcast on UStream, brought a civil rights movement to our mobile phone with raw, on the ground coverage of the event. It showed people that real-time video could be powerful in telling all sides of a story.


#SocialPro #22A3@206AndrewLess serious but equally impactful was the Mayweather vs. Pacquiao fight, which was basically Persiscopes Coming Out party. The fight was streamed on by multiple users for people to view and avoid the outrageous PPV cost. This event drew record downloads and views for Periscope, bringing Real-Time Video to the mainstream.


#SocialPro #22A3@206AndrewIn INSERT MONTH, YEAR, Twitter having recently acquired Periscope a direct competitor of Meerkat cuts of the integration access for Meerkat into the Twitter feed. This action has been a direct result of the increase in popularity of Periscope and the decrease in popularity for Meerkat. 13

Awareness Today of Real-Time Video

The platforms are increasing in popularity but still have limited market reach in comparison to other social platforms.

#SocialPro #22A3@206AndrewSo where are at today in terms of awareness, usage and participation? Although Periscope is bragging about big user and engagement numbers, we still have a ways to go in terms of awareness and adoption rates.

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#SocialPro #22A3@206AndrewBut how are brands using it today and are they getting benefits out these platforms? 15

Live footage of eventsExclusive performances Live Q&AProduct Launches Interviews of staff, influencers or industry leaders

Brand Usage of Real-Time Video

#SocialPro #22A3@206AndrewFirst, lets look at how brands can utilize real-time video to support their marketing efforts. 16

Make a raw connection with your audienceDisplay the values and true creativity of your brandShow the human side of the brandProvide audience with video consumption without the budget and time needed to produce

Value of Real-Time Video

#SocialPro #22A3@206AndrewAnd if they are able to do these things, they are able to achieve benefits such as: 17

Periscope


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Landscape availability Share private broadcast to chosen followersAccess to Twitter Social graphGlobal Map (Live & Replays)Skip Ahead in ReplaysAvailable for 24 hours in replayApple TV IntegrationPeriscope


Meerkat


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Scheduling FeatureLive pollingDisplay photos from camera roll midstreamCameo allows other Meerkat users to take over stream and then return it back to original broadcasterFacebook integrationAbility to Embed your stream GoPro integrationMeerkat


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YouTube

#SocialPro #22A3@206AndrewYouTube

#SocialPro #22A3@206AndrewYouTube

#SocialPro #22A3@206AndrewUStream

#SocialPro #22A3@206AndrewUStream

#SocialPro #22A3@206AndrewYouNow

#SocialPro #22A3@206AndrewWe currently have around100 millionuser sessions a month,150,000active broadcasts per day, and50,000hours of content created each day. 70 percent of users interact on YouNow by liking/sharing/commenting or gifting.27

Real-Time Video Social PlatformsThe established social platforms are developing some form of real-time video into their content suite.

#SocialPro #22A3@206AndrewTwitter

#SocialPro #22A3@206AndrewFacebook

#SocialPro #22A3@206AndrewInstagram


Snapchat


Brands Today


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Brands Today


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Brands Today


Brands Today


Brands Today


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Platform Example

#SocialPro #22A3@206AndrewHigh quality, engaging content is requiredFind ways to amplify through other social channelsShare insights, behind the scenes and views your audience cant get from your other distribution channelsEncourage users to participateSchedule streams or set a regular scheduleBest Practices

#SocialPro #22A3@206AndrewRetentionViewsTime watchedInteractions (Hearts, Likes, etc.) SharesHashtag Specific Monitoring Post Click Analysis (Saved Streams)Metrics & Analytics


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Case Study St-Germain Peep Show

#SocialPro #22A3@206AndrewSt-Germain Liquer, owned by the Bacardi family of brands, was looking for a way to utilizing the popularity of Periscope and disrupt an industry.

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#SocialPro #22A3@206AndrewAfter researching the real time video industry and the capabilities of Periscope, we created the idea of Peep Show. It was a series of six 2 minute Periscope feeds throughout one day that showed a PG-13 version of a Peep Show, starring actress Hannah Simone.

We built an entire set, equipped with an enlarged, motorized key lock to showcase a high quality Periscope feed shot with high end camera equipment and then captured on our Directors phone.

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#SocialPro #22A3@206AndrewQuick overview on what PEEP SHOW was

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#SocialPro #22A3@206AndrewQuick overview on what PEEP SHOW was

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#SocialPro #22A3@206AndrewCase Study St-Germain Peep Show


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the advent of real-time video (periscope, meerket, etc)

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