The Affluent Society 16-2

The Affluent Society 16-2The Growth of SuburbiaBill LevittLevittown, NYAffordable, single family homes in the suburbs2-3 bedrooms, 2 bathrooms, back and front yardMany people felt the suburbs would provide a better life for their children

The Baby BoomMore than 65 million children were born between 1945-1961GI benefitsHome pricesTV and advertising pushing family life

Changing WorkplaceWhite collar jobs increasedBlue collar jobs decreasedConsumerism dominates the work placeFranchises, corporations, business growths tremendouslyConformity also dominates the work place and society

Scientific AdvancesThe transistor radioIn 1946 the first computers are used to calculate dataJet airlinersPlastics, lightweight metals, jet engine, affordable travel for the masses

The New Mass MediaThe rise of TVI Love Lucy, The Ed Sullivan Show, The Lone Ranger, DragnetHollywood lost viewers due to the TVRadio began to feature more music, news, weather, and sportsCar radios!

Rock n RollBorn from Rhythm and Blues music, originally known as black musicElvis Presley becomes the King of Rock N RollCreated a new group in society known as teenagersUnited by their music, creates the first generation gap

The Beat MovementCounter cultureDid not want to fit in to the conformist mentality of the 1950sDid not support the pop culture movementsMost well known for writing (poetry), and artJack Kerouac- On the Road