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Slide 2 The Agency in 2015 ? Quo Vadis ? Slide 3 To answer that question we need to ask another question What challenges will we be facing in 43 months time ? Slide 4 2015 WorldMarketingClientsStaff Slide 5 2015 World Marketing ClientsStaff More digital Increasing use of social media More pressure Fewer people doing more work More legislation Green will be increasingly important Slide 6 2015 World Marketing ClientsStaff Customer-centricity Data utilisation Marketing direct Integrated marketing ATL agencies will continue to move into our space Slide 7 2015 World Marketing ClientsStaff Continue to shoot from the hip... less long term planning Results\ROI will become more important More demanding... better results, faster turnaround, lower costs Looking for partnerships\relationships Slide 8 2015 World Marketing ClientsStaff More Generation Y Need better people They will be hard to find Slide 9 So what are some of the requirements for the future ? Slide 10 5Ps PositioningPartnershipsPerformancePeoplePayment Slide 11 5Ps PositioningPartnershipsPerformancePeoplePayment NEW Direct Marketing Marketing Direct Integrated Marketing Slide 12 5Ps PositioningPartnershipsPerformancePeoplePayment With ATL agencies With clients Co-creation Systems integration Slide 13 5Ps PositioningPartnershipsPerformancePeoplePayment Deliver more to clients Ask more from staff Give more to staff Slide 14 5Ps PositioningPartnershipsPerformancePeoplePayment Compliance officers Some-ones job is green Social media experts Training Changing ratio between Devs & Creatives Slide 15 5Ps PositioningPartnershipsPerformancePeoplePayment More retainer based business Performance based bonuses Slide 16 QualityTime The Challenge Cost Slide 17 Thank You