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The Art Behind a GREAT

LOGO

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Introduction

Hosted by:

Cono FuscoCreative Director, Deluxe Corporation

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Agenda

1.THE RIGHT LOGO STYLE, DESIGN AND FONT

2.WHERE TO USE AND PROMOTE YOUR LOGO

3.AVOIDING COMMON LOGO MISTAKES

4

THE RIGHT LOGO STYLE, DESIGN AND FONT

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Identify what type of logo you want

• Font based logos

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Identify what type of logo you want

• Illustration or Mascot logos

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Identify what type of logo you want

• Icon logos

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Identify what type of logo you want

• Font and icon logos

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Identify what type of font you want

• Thick• Thin• Playful• Corporate

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Do’s & dont’s of logo design

Design it first in black and white

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Do’s & dont’s of logo design

When you add colors, don’t add too many

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Do’s & dont’s of logo design

Disconnect images from text

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Do’s & dont’s of logo design

Avoid hard-to-read fonts

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Do’s & dont’s of logo design

Avoid drop shadows

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Do’s & dont’s of logo design

Avoid clip art

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Do’s & dont’s of logo design

Avoid unnecessary words

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Color matters!

PASSION, COURAGE,ENERGY & EXCITEMENT

ROMANCE, LOVE,FRIENDSHIP & FEMININE

STABILITY, LONGEVITY,RELIABILITY & MASCULINE

VIBRANT, HEAT, HARVEST,STRENGTH & DESIRE

WARM, HAPPY, RELAXED& FRESHNESS

HEALTH, TRANQUILITY,SOFTNESS & UNDERSTANDING

TRUSTWORTHY, POWER, DEPENDABLE,KNOWLEDGE & PEACE

ROMANCE, ROYALTY& WISE

LIGHT, GOODNESS,INNOCENCE & CLEAN

POWER, ELEGANCE& MYSTERY

NATURE, HEALTH,CALM & SAFETY

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Create your Brand Style Guide

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WHERE TO USE AND PROMOTE YOUR LOGO

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Create a checklist

Know your audience Calculate your budget for

marketing Identify where you can

advertise Research your competitors

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AVOIDING COMMON LOGO MISTAKES

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Your logo, fonts and colors

• Apply the Do’s and Don’ts of logo design

• Learn from some of the most successful brands

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Your Brand Style Guide• Make sure you have a Guide that

accurately reflects your advertising needs

Brand Logo & Usage Typography Colors Social Media Application

stationery, menu board, uniforms, promotional items, holiday gifts, car wrap

Photo Art Submission Guidelines Contact

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Who should design it?

58%Used in-house resources or an acquaintance

66%Said next timethey’d use aprofessional

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To refresh or not to refresh?

• Does it look professional and eye-catching?

• Is the look (fonts, colors, graphics) contemporary and up to date?

• Does it reflect the unique personality and nature of your business?

• Does it appeal to my target audience?

Ask yourself:

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Conclusion

1.THE RIGHT LOGO STYLE, DESIGN AND FONT

2.WHERE TO USE AND PROMOTE YOUR LOGO

3.AVOIDING COMMON LOGO MISTAKES

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deluxe.com/logo-design800.211.3377

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Questions?