The Art of BankingHow to Accelerate Your Customer Journey

What’s New in Banking Technology?

The rate of technology innovation in finance

has never been higher.

Mobile technology

might save the banking

industry $1.5B a year

Blockchain technology will

allow companies to transact

without a central authority

What’s New in Banking Technology?

McKinsey advises banks should be monitoring:

• Business-model disruptors

• Process innovators

• Technology start-ups outside the financial sector

• Digital banks

• Platform attackers from other industries

(such as e-tailing)

A Commercial Banker Bucket List

Deal with the loss of customer confidence

that came with the economic market upheaval

Establishing a strong customer relationship, and retaining

it throughout the customer journey lifecycle, is hugely important.

Deliver to customers who are demanding

both speed AND personalized service

Capture and retain clients who have

changing attitudes and expectations

1

2

3

for establishing a strong customer relationship

To retain your customers, you must truly know them.

The customer experience must be consistent and coordinated across channels.

Create Value by Unifying Information

Omni-Channel Success

The customer must feel like all interactions with the bank flow

from one to another. In an omni-channel world, this requires a digital

platform that can unify all customer data seamlessly.

Reimagine Meaningful Customer Relationships

In the past customer relationships were in-person

and personal. Now, innovative technology can be

used to help achieve these goals.

Banks can use a digital platform for their

Commercial Action Center. The platform helps

manage expectations and improves compliance,

freeing up more time for relationship managers

to focus on the customer.

Accelerate the Customer Journey

Banks have always been concerned with different

customer segments. Today, the industry requires more

segmentation, speed and personalization than ever before.

Customer On-Boarding

Your products and services must be quickly configured to individual needs.

Banks are doing interesting and artful things with technology.

The Banker’s Challenge

That’s how to win #TheBankersChallenge!

Those few that focus on the customer to deliver immediate strategic improvement.

Which are the most important innovations?

Commercial bankers operate in a highly complex

environment. With The Appian Platform, bankers can take

advantage of immediate on-boarding improvements

and advance their digital transformation strategy to win

the customer at digital speed.

Win the Customer at Digital Speed

www.appian.com/blog

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