Seasons Showroom : Ekkamai 20, Sukhumvit 63 Rd.

Tel. 0 2715 0845 www.seasonsofliving.com

The Art of

Boutique furniture retailerSeasons and internationally acclaimed designer-manufacturer Stellar Works team up to add masterpiece to Thailand’s interior design lexicon.

behind Stellar Works’ broad international appeal: “The brand’s strength is in its cross-culture aspect, along with a passion for the vintage-look designs and collections influenced by various eras.They are trying to develop a new visual language that is contemporary but does not forget the vintage past”. The individual styles of its multi-national management and creative team combine to create the brand’s style: The owner is Japanese, accounting for the Zen element as seen in many signature contours and shapes, while the Danish art director’s influence is expressed in the prevalence of natural wood and “less-is-more” minimalism which is evident in every piece. “It’s a very emotional brand with an artistic approach to creating a collection’s overall concept.” Khun Onnalin explained, adding that Stellar Works’ collections are highly conceptual, with creative scenarios featuring tasteful, cosmopolitan characters and nostalgic settings in their marketing. Stellar Works’ adverts are more like story-telling than hard-sell marketing—“it’s uncommon for a furniture brand to be this emotional” she said. A good example is their print campaign for the brand’s New York Soho style furnishings aimed at successful males. The ads feature a cultured, well-dressed gentleman in a classically stylish New York apartment, complete with a back story describing his sophisticated life and worldly experiences. “What he does in his living room determines, for example, the style of writing desk he would use” said Khun Onnalin on how the ad links the character’s fictional lifestyle with a particular featured furniture piece. Far from the mass-produced and -marketed home furnishings found in shopping malls and chain-brand home centres, the craftsmanship and aesthetic quality of every item in Seasons’ product line is, quite simply, the very best money can buy.

stablished in 2009, Seasons is an importer and exclusive dealer of luxury home furnishings and seller of contemporary fine art, cateringto discerning clientele with a keenaesthetic instinct

and an appreciation for superior-quality craftsmanship. Their wide-ranging product line of fine furniture, lighting and accessories includes collections by celebrated makers such as Baxter, Molteni&C, Glasitalia, Barovier&Toso and Fornasetti, while among the renowned designers represented by the brand are Paola Navone, Zaha Hadid, Gi oPonti, Norman Foster, Philippe Starck, Patricia Urquiola, Antonio Citterio and Piero Lissoni. A recent gathering at Seasons’ stylish Soi Ekkamai showroom-gallery marked the official launch of a collaboration withaward-winning international furniture maker Stellar Works. The custom manufacturer’s designs can be seen in high-end eateries and hotels worldwide including Copenhagen’s Noma restaurant and the Ritz Carlton. Seasons founder and Director Khun Onnalin Lojanagosin talked about the unique palette of influences

home furnishing

Onnalin LojanagosinSeasons founder and Director

“Our clientele often connect very strongly with the pieces they choose. These are people who don’t buy furniture just for function – they appreciate art and design, and buy for the lifestyle they aspire to” said Khun Onnalin, herself the holder of a Fine Arts degree from a prestigious London university. “As a retailer, we strive to provide furniture which satisfies that kind of lifestyle”. In summing up what distinguishes Seasons from other home furnishing retailers, Khun Onnalin put it this way: “More than products of utility and comfort, every furniture item we sell is considered a work of art for the home.”