the art of networking professional branding...2018/10/16 · the art of networking •how to work a...
TRANSCRIPT
![Page 1: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/1.jpg)
1
The Art of Networking & Professional Branding
Nkrumah Pierre, Director, Friends of the Firm Program #FriendsofTheFirm#EisnerAmper
@NkrumahPierre
![Page 2: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/2.jpg)
2
Main Components for Today’s Presentation
1) How to network effectively (working a room, follow up/email etiquette, “closing the loop”)
2) How to determine your brand
3) How to leverage & engage your network via social media
4) Tips for interacting and networking with your colleagues and or peers
2
![Page 3: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/3.jpg)
3
Who is Your Network
• How have you grown your network recently?
• Are you part of any organizations for entrepreneurs/ start-ups?
• Were you active in any particular organizations on campus? Are you still involved as an alum?
• Have you been back to campus recently?
• When was the last time you helped someone in your network?
3
![Page 4: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/4.jpg)
4
How to Utilize Your Network
• How should you be reaching out to your network?
• Who should you be reaching out to?
• How often?
• Proper follow up?
• How can you add value to said individual(s) you are reaching out to?
4
![Page 5: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/5.jpg)
5
The Art of Networking
• How to work a room
• Making the most of time with leaders
• Strategic networking decisions
• Follow up (continued in greater detail on following slide)
5
![Page 6: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/6.jpg)
6
Proper Email Etiquette (format and tone)
• What does a proper follow up email look like?
• Formatting / Tone / Grammar
• How soon do I send ? When do I follow up on my follow up note?
6
![Page 7: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/7.jpg)
7
Follow Up Email
7
![Page 8: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/8.jpg)
8
Check List for Leveraging Your Network Effectively
• Have you been keeping in touch with your contacts, mentor(s), new colleagues /peers ?
• Have you remained current with your top contacts?• What’s the difference between staying current and keeping in
touch?
• Have you made a strong introduction or referred business, a job and or internship opportunity/lead to someone in your network recently?
• Are you volunteering your time and or expertise?
8
![Page 9: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/9.jpg)
9
Social Media is Your BRAND!
Remember, your brand is what people are saying about you when you are not in the room
9
![Page 10: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/10.jpg)
10
7 Ways to Use Social Media to Build Stunning Brands
• 1. Reputation ManagementKey point: People are talking about you online, whether you choose to listen or not
• 2. Customer ServiceKey point: Social media customer service is the new (800) number
• 3. Public RelationsKey point: Social media enables you to take your message to customers/potential employersdirectly
• 4. Customer (Employer / Mentor/ Peer) AcquisitionKey point: Market sideways. Features and benefits are too boring to work in social media
• 5. Create Brand CommunitiesKey point: Activate your fans and give them something to do. Don’t just collect them like baseball cards
• 6. Thought LeadershipKey point: Everyone in the world has expertise. What’s yours, and how to you distribute it?
• 7. NetworkingKey point: Social capital belongs to individuals, and is loaned to brands. You can use social networking to develop relationships online that you’d be unlikely to have otherwise.
(JAY BAER– Blogger)
10
![Page 11: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/11.jpg)
11
Social Channels to Leverage for Opportunities
Hootsuite
Snapchat
Blogs
11
![Page 12: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/12.jpg)
12
How to Engage Your Network on Social Media
• Be sure to always answer tweets and posts when questions are posed – your mentors, peers and prospective clients and or employers will appreciate it – responsiveness goes a long way
• Be cordial – thank individuals for retweets and positive comments and or likes on social media
• Showcase those in your network on FB, Twitter, IG and LinkedIn – give shout-outs!
• Share relevant articles posted by your contacts and or influencers in your industry
12
![Page 13: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/13.jpg)
13
Things to Remember
• Do not ONLY rely on social media to interact with your contacts
• We live in a HIGH TECH / LOW TOUCH AGE where human interaction cannot be replaced
• Social media helps to create awareness and buzz in addition to lead generation and piquing interest from prospects (future employers/mentors) in addition to gaining loyalty from current contacts
• Social media can be a major asset, but can also be a huge liability if not utilized properly
13
![Page 14: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/14.jpg)
14
Where to Find Opportunities
• Social Media Channels: LinkedIn,Twitter,FB,IG,& Blogs
• Google Alerts
• Professional Groups/Organizations
• Mentors
• Mentees
• Professional & Social Network
• Alumni Network
14
![Page 15: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/15.jpg)
15
Additional Ways to Expand Your Network & Social Media Presence & Find Opportunities
• Become a mentor and/or seek mentorship
• Become active in professional organizations & associations
• Engage in volunteer opportunities
• Join networking groups
• Attend conferences/panels within your industry
• Attend networking events
• Take Risks
15
![Page 16: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/16.jpg)
16
Solutions for Success– Ways to Remain Relevant
• Be consistent, honest, thoughtful and innovative
• Invest time in sharpening your skills and building your knowledge base
• Focus on building your network; partner with others who excel in areas in which you are lacking or those who compliment your strengths
• *Remember the BEST CEOs surround themselves with people who are smarter than them*
16
![Page 17: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/17.jpg)
17
Key Points to Remember When Networking with Executive Leaders
• Focus on building your network both internally and externally; partner with those who excel in areas in which you are lacking or those who compliment your strengths
• Try to interact with your peers and those senior to you who are on different teams – invite them to coffee and or lunch, learn more about their business
• Try to connect the dots among your high level contacts outside of the organization, think about potential business synergies
• Volunteer your time to assist with set up and checking in registrants at events
• Serve as a resource to those around you and help others before you need anything
• Seek and provide mentorship
• Be bold & take risks
• Join groups; take leadership roles and be active!
• Become a Connector! (Who would like to define this term?)
17
![Page 18: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/18.jpg)
18
Don’t forget…
Your network determines your net worth!
![Page 19: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/19.jpg)
19
Questions?
![Page 20: The Art of Networking Professional Branding...2018/10/16 · The Art of Networking •How to work a room •Making the most of time with leaders •Strategic networking decisions](https://reader030.vdocument.in/reader030/viewer/2022041117/5f2d569a45068f7df843ce6c/html5/thumbnails/20.jpg)
20
This publication is intended to provide general information to our clients and friends. It does not constitute
accounting, tax, or legal advice; nor is it intended to convey a thorough treatment of the subject matter.
This publication is intended to provide general information to our clients and friends. It does not constitute
accounting, tax, or legal advice; nor is it intended to convey a thorough treatment of the subject matter.