VIRGIN MOBILE CORONA THEATRE NOVEMBER 13-14-15, 2013

“THE ART OF THE GAME”

PARTNERSHIP OPPORTUNITIES

PITCH – “The Art of the Game” MISSION STATEMENT Presented as a 3 day festival PITCH is a cultural showcase of the Beautiful Game. Our creatively assembled narrative incorporating - Camera, Canvas, Camaraderie, Sound and Style.

OVERVIEW

Driven by a deepening and fervent passion football is on the march across North America. Co-existing is an overriding desire to better understand the globally entrenched culture we strongly associate with the Beautiful Game.

Set for its Montreal launch in Fall 2013 PITCH is aimed at this rapidly growing football fascinated audience.

Film screenings, art installations, exhibits and live music PITCH will be a celebration to the Beautiful Game. Embracing a free spirit and an independent philosophy PITCH is an entirely unique festival initiative.

www.PITCHFest.ca November 13th 14th & 15th

PITCH SCREEN

From big budget productions to locally produced shorts here’s a small

flavour of what to expect on the PITCH screen.

PITCH – The Art of the Game

MUSICAL PITCH Ever since the Beatles were asked if they

supported Liverpool or Everton and

George Harrison replied,

‘There are 3 teams in Liverpool and I

prefer the other 1’ Football and Music

have been linked at the hip.

PITCH music content will include a

live headline act on Day 3.

Throughout the 3-days a variety of

highly regarded DJ’s will ensure the

vibe remains constant.

PITCH – The Art of the Game

ART - THE HOUSE OF PITCH Enthusiasm for Soccer Art is

exploding. Earlier this summer

the very 1st exhibition dedicated

exclusively to the Beautiful

Game took place in London.

Art installations and

photographic exhibitions will

form the backdrop to PITCH

PITCH – The Art of the Game

PITCH - STYLE + CULTURE From George Best to David Beckham each new football generation provides world football with a fashion icon. For decades style conscious supporters have influenced the dress code of the terraces and played a prominent role in the development of football culture away from the field of play.

PITCH – The Art of the Game

A CLOSER LOOK AT OUR FANS 2,000+ FANS EXPECTED

80% MALE

20% FEMALE

18-40 YEARS OLD

90% MONTREAL LOCAL

10% TOURISTS

PITCH – The Art of the Game

VENUE & LOCATION

Nestled in a vibrant neighbourhood that is not dissimilar to the

thoroughfares which are synonymous with the immediate

surroundings of football stadiums the world over – the century

old Corona Theatre was built originally to screen silent movies.

Following extensive renovations

undertaken by Evenko, the

theatre was re-launched as the

Virgin Mobile Corona theatre in

December 2012.

With a capacity of 800,

the venue is primarily utilized as

a much sought after concert

venue.

PITCH – The Art of the Game

On Site Activation at Osheaga.

PITCH – The Art of the Game

The Heavy

PARTNERSHIP STRUCTURE

1 PRESENTING SPONSOR (A)

3 FOUNDING SPONSORS (B)

OFFICIAL SPONSORS (C)

ABC

presents

B B B

C C C C

PITCH – The Art of the Game

SPONSORSHIP OPPORTUNITIES –

VISIBILITY & MARKETING RIGHTS

Logo to be carried on select elements of the PITCH marketing campaign

Rights to the PITCH brand as a “Founding Sponsor”

Rights to the PITCH brand for contests and exclusive activation/prizing (concepts

to be approved)

Category exclusivity

First Right of Refusal for 2014

PITCHFEST.CA

Logo featured on the website footer

Logo feature on the partners page

ON-SITE @ PITCH

Sponsor will have visibility on-site

Sponsor will have visibility on the screen during the event

Sponsor will have the opportunity to have an activation footprint on-site (kiosk, product showcase, etc)

HOSPITALITY

Sponsor will receive 8 tickets per day of the event

Sponsor will receive merchandise items for promotional use (quantity TBD)

PITCH – The Art of the Game

FINANCIAL REQUIREMENTS

Official, Founding

& Presenting Partnerships

Are Available Upon Request

www.PITCHFest.ca

Toronto Spring 2014

PITCH – The Art of the Game