the art of the pitch quick guide: notes on understanding, developing, and delivering winning pitches
DESCRIPTION
http://connorswegle.com/artofthepitch/ There are common misconceptions about pitches: -the pitcher and the client have the same goal in mind -that the client owns the relationship -that big theater wins pitches -that great pitchers are born with it The goal of this curriculum is to help you understand the psychology behind a pitch, build your confidence, and develop a winning pitch.TRANSCRIPT
CONNOR SWEGLE [email protected] 207 9199
THE ART OF THE PITCHHOW TO CONNECT WITH CLIENTS, DELIVER YOUR IDEAS, AND PRESENT WITH CONFIDENCE, TO GIVE YOUR WORK THE BEST CHANCE FOR SUCCESS.
THE ART OF THE PITCH 2
“A person can have the greatest idea in the world. But if that person can’t convince enough other people, it doesn’t matter” - Gregory Burns
THE ART OF THE PITCH
OVERVIEW
OVERVIEW
There are common misconceptions about pitches:• the pitcher and the client have the same goal in mind• the client owns the relationship• big theater wins pitches• great pitchers are born with it
The goal of this curriculum is to help you understand the psychology behind a pitch, build your confidence, and develop a winning pitch.
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THE ART OF THE PITCH
PITCHER CLIENT
WINNING
IDEA
coolest shit in the world
what I knowwill work for the business
ABOUT THE PITCH
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THE ART OF THE PITCH
Your prep should connect what your client wants and what you will be offering
1. Understand the assignment2. Determine the client’s #1 objective 3. Surface constraints4. Build a winning strategy brief5. Engage with the client6. Block it out
PREPPING FOR THE PITCH
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THE ART OF THE PITCH
Your pitch should clearly establish client confidence that you understand the challenge and
have unique solutions
1. Assess the environment2. Intro: State why you are there 3. Overview: Show that your client’s goal is your goal4. Concepts: Multiple organized concepts 5. Conclusion: Navigate to a decision
DELIVERING THE PITCH
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THE ART OF THE PITCH
introduction
overview
Hi I am...and I specialize in...I have...to show you todayto get your feedback in order to...
The goal of the assignment is to...I have [multiple] approaches to share
concepts TitleDescriptionDesign/Writing
conclusion OverviewNext StepsOpen Questions
DELIVERING THE PITCH
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THE ART OF THE PITCH
Your presence should make the client confident that you are the right person for the job
1. Be Concise2. Present Yourself3. Use Your Ears/Eyes4. Plan For the Unexpected5. Have fun
OWNING THE PITCH
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THE ART OF THE PITCH
OVERVIEW
PREPPINGFOR THE PITCH
DELIVERINGTHE THE PITCH
OWNINGTHE THE PITCH1. Be Concise
2. Present Yourself
3. Use Your Ears/Eyes
4. Plan For the Unexpected
5. Have fun
1. Assess the environment
2. Intro: State why you are there
3. Overview: Show that your client’s goal
is your goal
4. Concepts: Multiple organized concepts
5. Conclusion: Navigate to a decision
1. Understand the assignment
2. Determine the client’s
#1 objective
3. Surface constraints
4. Build a winning strategy
brief
5. Engage with the client
6. Block it out
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THE ART OF THE PITCH
THANK YOU
CONNOR SWEGLE [email protected]
Impact through partnership for Creative Agencies,Entertainment Media Executives & Brand Managers
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