the arts randy cohen, mean · 1/26/2018 1 arts & economic prosperity 5 randy cohen, americans...
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1/26/2018
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Arts & Economic Prosperity 5
Randy Cohen, Americans for
the Arts
The arts mean business!
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$21 Million
Total economic impact of the nonprofit arts industry in Washington County (2015)
Full‐time equivalent jobs
supported annually by the Nonprofit Arts Industry in Washington County
Full‐time equivalent jobs
supported annually by the Nonprofit Arts Industry in Washington County
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$1.56 MillionAnnual state and local government revenue
generated annually by the Washington County
nonprofit arts industry
Total Nonprofit Arts Industry Economic Impact
Population: 500,000 to 1,000,000
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
WashingtonCounty
SimilarStudyRegions
Portland
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Arts Organizations
•31 organizations•$13.8 million in direct expenditures•Labor, facilities, operations, programming
Data Reliability
• About 40% participation rate ‐31/78 • Targeted the largest orgs in Washington County•Who and how much is missing?• If anything, our numbers are low
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17
2
9
31
Under $100,000 $100,000 ‐ $250,000 $250,000‐$999,999 $1,000,000 ‐$4,999,999
$5,000,000 ‐$9,999,999
Washington County Arts Organizations by Budget Size (Expenditures)
Education19%
Performing Arts52%
Museums and Heritage13%
Visual Arts3%
Support & Advocacy
13%
Washington County Arts Organizations by Discipline
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6
13
18
22
22
40
10
5
134
4
31
53
Central Oregon
Clackamas County
Clatsop County
Corvallis
Eugene
Lincoln County
Northeast Oregon
Portland
Southern Oregon
Washington County
Yamhill County
Number of Participating Arts Organizations by Study Region in Oregon
$9.9
$5.8
$2.8
$27.5
$40.7
$1.59
$0.65
$194.7
$37.5
$13.8
$20.6
Central Oregon
Clackamas County
Clatsop County
Corvallis
Eugene
Lincoln County
Northeast Oregon
Portland
Southern Oregon
Washington County
Yamhill County
Arts Organization Expenditures in Millions
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Audience Impact
•450+ audience surveys•Collected at over 20+ events
•Ticketed and non‐ticketed events
Arts EventAttendee Spending
• 360,000+ art event attendees
• Attendees spent $20/person/event outside the cost of admission
• $7.2 million annually
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23.60%
15%13.60%
11.60% 10.80%9.65%8.50%
18.35%
23.80%
39.65%
18‐34 35‐44 45‐54 55‐64 65+
Population Event Attendees
Age of Washington County Residents and Arts Event Attendees
High School6%
2‐year degree11%
4‐year degree38%
Masters degree or higher45%
Washington County Arts Event Attendees by Educational Attainment
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11.45%
16%
19.05%
14.60%
15.45%
23.45%
Less than $40,000
$40,000 to $59,999
$60,000 to $79,999
$80,000 to $99,999
$100,000 to $119,999
$120,000 or more
Washington County Arts Event Attendees by Household Income
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Year‐Round Population Event Attendance
Year‐Round Population vs. Arts Event Attendance
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Per Person, Per Event Expenditures by Study Region
Washington County Arts Events & Cultural Tourism
66.5%33.5%
Residents Non‐Residents
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91.5%Of non‐resident
attendees said the primary purpose of
their trip to Washington County was to attend that specific arts or
cultural event
65.6%
Of non‐residents said they would have
traveled to a different community to attend
a similar arts or cultural event if they
hadn’t come to Washington County
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Number of non‐resident attendees who paid lodging expenses in
association with attending that specific event (around
5,500 people)
36.5%
32.4%
45.6%
24.5%
12.1%
30.7%
13.8%
15.7%
82.4%
33.5%
37.0%
Central Oregon
Clackamas County
Clatsop County
Corvallis
Eugene
Lincoln County
Northeast Oregon
Metro
Southern Oregon
Washington County
Yamhill County
Percentage of Arts Event Attendees that are non‐residents
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$25.90 $21.37 $27.08$18.84 $16.02 $18.52 $17.44 $21.57 $25.31
$17.79 $22.97
$110.25
$38.25
$115.65
$37.43 $42.29
$93.95$102.17
$50.55
$169.40
$24.75
$45.24
Residents Non‐ResidentsCultural Tourists Spend More!Per Person Event Spending
Per Capita Nonprofit Arts Industry(Total Economic Impact/year‐round population)
Southern Oregon: $3,400
Corvallis: $1,200
Yamhill: $440
Eugene: 390 Portland: $380Clatsop
County: $365
Lincoln County: $225
Washington County: $37
Clackamas County: $37
NE Oregon: $25
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Tualatin Valley Creates
• Increase arts event attendance through communications and promotion
• Support existing programs and foster growth of new programs serving a broader audience
• Work to achieve greater access to arts for all, including culturally‐relevant art for the diverse community
• Provide forward thinking leadership and long‐term strategic planning for the sector
AEP5Study
Partners