the association of international education counsellors turkey all rights reserved

THE ASSOCIATION OFINTERNATIONAL EDUCATION COUNSELLORS

TURKEY

www.ued.org.tr

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PRESENTATION OBJECTIVES

Information on Turkey

Turkish Market & Turkish Students' Study Abroad Choices

Information on International Educational Consulting Sector in Turkey

UED

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SOCIOECONOMIC INDICATORS of

TURKEYTotal population: 71,517,100 (3rd largest population in Europe

after Russia and Germany)

Secular Republic & Parliamentary Democracy

Expected Gross Domestic Product in 2009: 593.5 Billion USD (729.9 Billion in 2008. Estimate for 2014 is 710.8 Billion USD. 17th largest economy)

Per Capita Income 10,479 USD (nominal & refers to 2008. Estimate for 2009 is 8,427 USD)

5.9 % Expected annual inflation for 2009 (5.3% for 2010)

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TURKEY

According to the Human Development Index of the UNDP (United Nations Development Programme), basic human development indicators for Turkey have shown consistent progress. In the last 27 years:

Life expectancy at birth increased by 11%

Adult literacy increased by 23%

Combined gross enrolment increased by 23%

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TURKEYYoung Population ( The average age is 28.1 years)

17%

9%

9%

9%

9%

47%

Distribution of Population in aacordance with Age Groups

0-9

10-14

15-19

20-24

25-29

above 30

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EDUCATIONAL SYSTEM OF TURKEY

Primary Education: 8 years (Will soon increase to 12 years)Mandatory for ages 7-14Overseen by Ministry of Education

High School Education: 4 years (Recently changed to a 4 year system)

Various types of high schools (State, Private, Science, Vocational, Anatolian, Military, Foreign-origin) Grading System: 0-5

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Higher Education: Critical Shortage of University places.

Administered by the Higher Education Council (YOK)*

68 State, 25 private Universities.

6 are located in the Turkish Republic of Northern Cyprus

Grading System Varies (0-10, 0-100, A-F)

*NOTE: Please note that YOK's accreditation is essential for Turkish students who complete their university education abroad. Check if your institution is YOK recognized. If not, Turkish male students are bound by longer military service and further education in Turkey would be jeopardized.

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EDUCATIONAL SYSTEM OF TURKEYObstacles to University Education

Central Examination for University Entrance*;Total number of applications in 2009 : 1,646,376Total quota for Universities: 330,511 (20%)(State Universities: 268,888 students, 81.3%Private Universities: 44,959 students, 13.7%Universities in Turkish Republic of Northern Cyprus: 16,664 students, %5)

Tuitions for Private universities;9000- 20,000 USD

*NOTE: Students need to meet minimum score requirements (185 for a 4 year programme and 160 for a 2 year programme) if they wish to study overseas in countries other than the US, Canada, UK, Australia or EU countries. A 1000 on the SAT or successful completion of an IB program can also substitute for the minimum score requirements. All rights reserved


Language Education

There is a great necessity for Language EducationAccording to 2008 TOEFL scores, Turkish Students' average score is 77.

Private Language Courses are expensiveTuition for a 4 month English course in Turkey: 900 - 1,500 USD

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TURKISH STUDENTS' STUDY ABROAD CHOICES

More than 55,000 Students annually (including WAT-the number of student visas issued is approximately 45,000 )

55% of them prefer language courses, mainly English

English Spoken Countries are generally preferred

Increasing demand for University Education in Eastern Europe

Increasing demand for programs with internships

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Popular Courses

Language %55Higher Edu %19WAT %17Other %9

Most Prefered Language Courses

General %35Intensive%25Summer%14Junior%13Exam Pre.%8Other %5


Average length of study: 11 weeks

Most Preferred Countries: (according to student visas)

UK (28%)

USA (27%)

Australia (4.5%)

Canada (4%)

Germany, Italy, Malta, Spain, Russia (each 3.5% app.)

Other (19%)All rights reserved


Most Popular Courses For Higher Education

Business Studies

Management Studies

Politics

Economics

Finance

Law

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Most Popular Countries

USA Total Number of Turkish Students: 13,263 Most Preferred Courses;Graduate 54.8%Undergraduate 30.6%OPT (Optional Practical Training) 8%Other 6.6%

Turks @ IEP (Intensive English Programs) 2,087(Average weeks of study: 12.46 weeks)

Most preferred cities are: Los Angeles, Boston, New York, Washington

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UK Student visas issued: 6,035 (estimated number of

tourist visas for language courses: 4,580) Most Preferred CoursesLanguage Courses 56%Higher education %21Other %23

The length of study is: 18-24 weeks generally Most preferred cities are: London, Bournemouth,

Cambridge, Brighton,

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AUSTRALIA Total number of Turkish Students: 2607 (34.5%

increase on 2009) Most Preferred CoursesELICOS: 58.72 %VET (Vocational Education and Training): 23.74 % Higher Education: 14.76 %Other:2.78%

The length of study is: 36 weeks Most preferred cities are: Sydney, Melbourne,

Brisbane, PerthAll rights reserved



CANADA

Total number of Turkish Students:1700 (36% increase in the last two years)

Most Preferred CoursesGraduate: 45 %Language Courses: 40 % Post Graduate: 10 %High School: 5 %

The length of study is: 16-24 weeks Most preferred cities are: Toronto, Ottawa, Vancouver

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Results from UED's questionnaires

Some Questions & Answers Most Popular CountriesUSA: 28 %UK: 26 %Canada: 19.5 %Australia: 16.6 %

Obstacles to study abroadFees & other costs: 63.9 %Visas & other Procedures: 28.9 %

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About Educational Agents in Turkey Do you think that the agents are trustworthy?Only a few agents are trustworthy (64%)

Do you think that the agents have sufficient knowledge and experience?Only a few agents have sufficient knowledge and experience (61%)

Do you think that agents are necessary for students?They are necessary for students (54.5%)They are absolutely necessary for students (39.4%)

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About Educational Agents; The most important role of an agent is:to help students to choose the school & program(46.4%)to help students solve problems whilst they are abroad (29.3%)

Main role/aim of an Agent Association must beto help students to find reputable agents (42.9%)to inform students about study abroad & the programmes (33.3%)to solve students' complaints if they have any (19%)

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WHY WAS UED FORMED?

Increasing Number of Students

About 250 Active Agencies in Turkey

One Regulatory Association-UED

No Specific Regulations governing the industry

Insufficient Knowledge & Experience

No Follow UpAll rights reserved

OBJECTIVES of UED

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To standardize the sector in Turkey

To help improve the service quality for customers

To ensure best practices amongst members

To facilitate UED members’ adaptation to recent

changes in the sector To train the members' counsellors in many different

areas (i.e. Customer relations, communication skills, sales & sales techniques, time management, social & supportive skills).

ABOUT UED

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The first and only approved association in Turkey. Accredited by state and public organizationsLegally authorised

Agents are answerable to UED regarding complaintsHas the legal right to censure its members

A member of FELCA, WYSETC, and ALTO Brings together Turkey’s leading educational agentsUED’s 38 members' total market share is 45%UED brings together 79 branches & 250 consultants

UED members have 13.9 years of experience on average

THE BENEFITS OF UED

For education institutions abroad

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Reliability

Market information and feedback

Increased size and higher quality of market

Set standards

Regulatory Body

THE BENEFITS OF UED

For UED Member Agents

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International prestige and positive image

Establishing standards in quality and service

Identifying needs and demands

Increased market size

Prevent unfair competition

THE BENEFITS OF UED

For Students

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Higher service standards

Reliable counselling

Experienced counsellors

Customer satisfaction

Protection of Consumer Rights

STRUCTURE OF UED

Committees

Legal & Membership Committee

Domestic Relations Committee

International Relations Committee

Fund Raising Committee

Technical Committee

Education Committee

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BUSINESS ACTIVITIES OF MEMBERS

Language & Summer SchoolsUniversity PlacementHigh School Placement & ExchangeCertificate & Diploma ProgramsSummer CampsVoluntary Work Camps and Social ProjectsInternship ProgramsWork &Travel Au-Pair & Demi-Pair ServicesEducation Fairs, WS and event organizations

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MEMBERSHIP PRE-REQUISITES

Minimum Two Years ExperienceAt least 5 Letters of Reference from Accredited SchoolsBeing Official Representatives of Accredited Language SchoolsReferences from 2 Current UED MembersCompany Profile Police Clearance Inspection of Premises Entrance &Membership fee

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ACHIEVEMENTS AND ACTIVITIESDiplomatic Mission Visits

Sponsorship of A2 International Education Fairs

Workshop and Fair Participation &Organization

Increasing Number of Members

Institutional Membership Process

Seminar Organizations for Institutional Members

Training Sessions for Member Companies` Staff

Scholarships to students in need

Media News: Extensive Media Coverage

Fam-Trips

International Memberships

E-NewsletterAll rights reserved

MEDIA COVERAGETV Channels; CNBCE, Kanal 7, Kanal D, NTV, STV, TV-8, Expo Channel...

News Papers , Magazines &Web Pages; Akare Yurtdisi Egitim Dergisi, Aksam Gazetesi, Antalya Gazetesi, Arti Egitim Dergisi, Bebegim ve Biz Magazine, British Council Newsletter, Canteen Haftalik Gazetesi, Cumhuriyet Gazetesi, Dünya Gazetesi, Economist Dergisi, Educaturk Dergi, Egitim Bilim Dergisi, Egitim Gönüllüleri Vakfi Web Sitesi, Esquire Dergisi, Habernet Web Sitesi, Hürriyet Gazetesi, Kongre Dergisi, Language Travel Magazine, Ntvmsnbc.com Web Sitesi, Referans Gazetesi, Sabah Gazetesi, Zaman Gazetesi, Yeni Safak Gazetesi, Youth Travel International...

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FUTURE GOALS UED Magazine

Increased number of UED Members

Increased number of UED Institutional MembersIncreased Publicity & Popularity

New Scholarship Projects with NGOs

More Marketing trips for Members

Training Programs

Strengthen Relations with International Organizations

Support and take part in more National & Int’l fairs & workshops

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UED'S ADVICESto maximize your recruitments from Turkey

Identify your key agents

Contact UED to arrange presentations to member agents

Create an institutional image

Prepare an institutional profile in Turkish

Attend education fairs, ask former or current students to help you at fairs

Sign articulation agreements

Establish faculty and/or student exchange programs

Maintain close relationships with agencies

Personal attention; always follow up with your inquiries

Offer scholarships to qualified students

Word of mouth...All rights reserved

SourcesData used for this presentation taken from:

Austrade & Australian Education International's International Students Data

A2 International Education Fairs

Canadian Education Center Network Turkey

Human Development Index of UNDP

IMF's World Economic Outlook

Institute of International Education's Open Doors Report

Turkish Statistical Institute & Turkish Central Bank

UED's Student Questionnaires & UED Member Agents

UK Visas & Hesa Student Record@British CouncilAll rights reserved

the association of international education counsellors turkey all rights reserved

Documents

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turkey ued

private universities

turkish male students

turkish students average

state universities

higher education council

private language courses