the authority · 2019. 10. 19. · adele annesi patti brooks roberta buland william o’neill...

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Think back to your first manuscript. The ideas flowing, the excitement growing within you as your fingers fly across the computer keyboard making letters into words. Then im- agining yourself on the best sellers list. Tom Maino is just that person, writing his first manuscript still un- titled and becoming closer to the final chapter, the final sentence, the final word, ready to click on the sent icon. But to whom should the manu- script be sent to?? Tom Maino is in that quandary; should I go the traditional publish- ing route or self- publish? What about the book cover should I have a graphic artist make the cover? Who should perform the final editing of the manuscript? Tom has many, many, many, questions. Tom is seek- ing advice from our CAPA mem- bers to help and advise him on how to turn a manuscript into a hard copy novel. To help him with a website and the marketing of his book. Tom apri- cates all the advice our CAPA fami- ly can give him. Tom Mainos manuscript is written as a historical accurate, fantasy, mystery detective story. Tom has spent many hours researching the The Authority Connecticut Authors & Publishers Association—Since 1994 Connecticuts Source for Writing, Publishing & Marketing Information Volume 26 Issue 9 www.aboutcapa.com September, 2019 Meet the September Member of the Month: Tom Maino By Barbara J Meredith September 21 Speaker: Pat McCurdy-Crescimanno Live-Streamed on YouTube CIP, PCIP, MARC, LCCN, PCN OH MY!! What Authors and Small Publishers Need To Know Inside This Issue CAPA Board of Directors p. 2 SW CAPA Report p. 2 Planning Tip p. 2 Artisanal Prose p. 3 Legal Matters p. 4 Events vs. Signings p. 4 Book-Marketing Tips p. 4 The Editing Process p. 5 The Marketing Minute p. 5 Celebrating Success p. 6 Upcoming Meetings p. 7 SE CAPA Report p. 7 CAPAs Co-op Connection p. 8 September Webinars p. 8 This meeting will be live-streamed on YouTube. If you want to sell your books (print, ebook, or audio) to libraries, you will encounter a whole new land- scape of acronyms and jargon. How can you sort it all out, and be sure your titles have the proper metadata for libraries? Pat McCurdy-Crescimanno is a pro- fessional librarian and Manager of Contributors Tara Alemany Adele Annesi Patti Brooks Roberta Buland William ONeill Curatolo Tonya M. Evans Sharon Farber Brian Jud Carol Keeney Joe Keeney Deborah Kilday Jared Kuritz Toni Leland Cheryl Lentz Tom Maino Len Mattano Pat McCurdy-Crescimanno Barbara Meredith Allia Zobel Nolan Roger C. Parker Elizabeth Saede Brandi Snyder Dan Uitti the Publishers Cat- aloging-In- Publication (PCIP) program at Donohue Group, Inc. DGI is a wom- an-owned business of librarians and metadata specialists based in Wind- sor, CT. One of DGIs many services Continued on page 3 Continued on page 2

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  • Think back to your first manuscript. The ideas flowing, the excitement growing within you as your fingers fly across the computer keyboard making letters into words. Then im-agining yourself on the best sellers list. Tom Maino is just that person, writing his first manuscript still un-titled and becoming closer to the final chapter, the final sentence, the final word, ready to click on the sent icon. But to whom should the manu-script be sent to?? Tom Maino is in that quandary; should I go the traditional publish-ing route or self- publish? What about the book cover should I have a graphic artist make the cover? Who should perform the final editing of the manuscript? Tom has many,

    many, many, questions. Tom is seek-ing advice from our CAPA mem-bers to help and advise him on how to turn a manuscript into a hard copy novel. To help him with a website and the marketing of his book. Tom apri-cates all the advice our CAPA fami-ly can give him. Tom Maino’s manuscript is written as a historical accurate, fantasy, mystery detective story. Tom has spent many hours researching the

    The Authority Connecticut Authors & Publishers Association—Since 1994

    Connecticut’s Source for Writing, Publishing & Marketing Information

    side This Issue

    Cover Design Strategies p. 2

    Media Tips p. 2

    Selling More Books p. 3

    Reluctant Reader p. 4

    IBPA Scholarship p. 4

    ABCs of Editing p. 5

    Celebrating Success p. 6

    Writing Group p. 6

    Volume 26 Issue 9 www.aboutcapa.com September, 2019

    Meet the September Member of the Month: Tom Maino

    By Barbara J Meredith

    September 21 Speaker: Pat McCurdy-Crescimanno

    Live-Streamed on YouTube

    CIP, PCIP, MARC, LCCN, PCN … OH MY!! What Authors and Small Publishers Need To Know

    Inside This Issue

    CAPA Board of Directors p. 2

    SW CAPA Report p. 2

    Planning Tip p. 2

    Artisanal Prose p. 3

    Legal Matters p. 4

    Events vs. Signings p. 4

    Book-Marketing Tips p. 4

    The Editing Process p. 5

    The Marketing Minute p. 5

    Celebrating Success p. 6

    Upcoming Meetings p. 7

    SE CAPA Report p. 7

    CAPA’s Co-op Connection p. 8

    September Webinars p. 8

    This meeting will be live-streamed on YouTube. If you want to sell your books (print, ebook, or audio) to libraries, you will encounter a whole new land-scape of acronyms and jargon. How can you sort it all out, and be sure your titles have the proper metadata for libraries?

    Pat McCurdy-Crescimanno is a pro-

    fessional librarian and Manager of

    Contributors

    Tara Alemany Adele Annesi Patti Brooks

    Roberta Buland William O’Neill Curatolo Tonya M. Evans Sharon Farber Brian Jud Carol Keeney Joe Keeney Deborah Kilday Jared Kuritz Toni Leland Cheryl Lentz Tom Maino Len Mattano Pat McCurdy-Crescimanno Barbara Meredith Allia Zobel Nolan Roger C. Parker Elizabeth Saede Brandi Snyder Dan Uitti

    the Publisher’s Cat-

    aloging-In-

    Publication (PCIP)

    program at

    Donohue Group,

    Inc. DGI is a wom-

    an-owned business

    of librarians and

    metadata specialists based in Wind-

    sor, CT. One of DGI’s many services

    Continued on page 3

    Continued on page 2

  • CAPA Board of Directors

    CAPA Officers’ & Board Members’ Contact Information

    Founder Brian Jud [email protected] Co-Founder (CAPA) Jerry Labriola [email protected] President Dan Uitti [email protected] Vice President Dennis Schleicher [email protected] Treasurer Brian Jud [email protected] Secretary Robyn Bage [email protected] Immediate Past President Steve Reilly [email protected] Newsletter Director Brian Jud [email protected] Meet-A-Member Articles Joe Keeney [email protected] Meet-A-Member Articles Barbara Meredith [email protected] SECAPA Co-Director Patti Brooks [email protected] SECAPA Co-Director Richard LaPorta [email protected] SWCAPA Director Joe Keeney [email protected] Program Director Brian Jud [email protected] Membership Director Dick Benton [email protected] Website Director Dan Uitti [email protected] Special Activities Director Deborah Kilday [email protected] Publicity Director Dennis Schleicher [email protected] Networking Director Peggy Gaffney [email protected] Past-President, Advisor Roberta J. Buland [email protected]

    Article Submission

    The Authority welcomes articles written by members. Here are our guidelines. Topics may cover any aspect of writing, publishing and marketing. Your personal slant on this is of in-terest to all of us and welcome. Articles should be no longer than 400 words. If the article is longer, the editors reserve the right to reduce the size or divide it into sections that would be run in successive issues. All articles will be edited. Submit single spaced with no built-in for-matting. Submit all articles to Brian Jud at [email protected]. Send submissions for the Meet-A-Member column to Joe Keeney at [email protected] or Barbara Meredith dbmeredith @charter.net

    ARTICLES ARE DUE BY THE 28TH OF THE MONTH Editor—Brian Jud, Meet-a-Member Column—Barbara Meredith and Joe Keeney,

    Copy Editor—Deborah Kilday, Staff Photographer—Deborah Kilday,

    page 2 The Authority

    SW CAPA Report By Joe Keeney

    The meeting held on Monday Au-gust 13th was host-ed by Carol Keen-ey with thirteen members in at-tendance. Author Douglas Buck spoke about how the clauses of the US Constitu-tion and how they can benefit you. Paying exorbitant property, state and federal taxes is what inspired the author to write, Constitution for a Free People, for City, County, Provincial State and National Gov-ernments. Buck earned a degree in history and two graduate degrees. He has taught at the University of California.

    An old adage tells us that a jour-ney of a thousand miles begins with one step. But what if that step were in the wrong direction? The traveler would waste unnecessary time, energy and money going the wrong way. You may have taken that wrong step early in 2019, but there is still time to reach your an-nual goal. Plan your book-marketing actions for the remain-der of 2019 so you get back on (or continue on) the right path, going in the right direction. As C. S. Lewis said, “You can’t go back and change the beginning, but you can start where you are and change the ending.” When planning for 2019, think of this anonymous quotation, “Do not follow where the path may lead. Go instead where there is no path and leave a trail.” Take the path toward special sales.

    Planning Tip

    is creating and distributing PCIP

    metadata, and they work with hun-

    dreds of small and independent press-

    es and self-publishing authors to

    make titles discoverable in library

    databases worldwide. Pat will demys-

    tify the library metadata world, an-

    swer your questions and explain why

    CIP and PCIP are important to au-

    thors and publishers.

    September Speaker Continued From Page One

    To the world you may be just one person, but to one person

    you may be the world.

    Brandi Snyder

  • page 3 The Authority

    accuracy of the facts to the era in which the story takes place. The manuscript takes us on a journey to the year 1888 on the city streets of London, England. The London police and detectives are faced with several murders that they be-lieve are inflect by Jack the Ripper. Tom brings us inside the police station as witnesses to the work-ings of the detectives as they fol-low the clues of the murders to reprehend Jack the Ripper. Did the London Detectives capture Jack the Ripper or was it an innocent man? Sorry, we will have to wait until the manuscript becomes pub-lished to found out the answers to that question. Tom Maino is a recent college graduate from the University of Hartford where he majored, in ac-counting and insurance. He had interned with the Travelers Insur-ance Company working varies jobs where needed, and a small business named Jacob’s Vehicles and Brakes while interning Tom learned the inner workings of a small business.

    Tom has taken a year off from em-ployment to give 100% of his at-tention to the research and writing of his first manuscript.

    Tom has been influenced by the authors Robert McCann and Ste-phen King. He enjoys reading nov-els whose characters are Were-wolves, Vampires, and Jack the Ripper. His other interests are world history, and factual fantasy mystery novels.

    Tom has set up his manuscript to become a series of historical fanta-sy mystery novels.

    Tom Maino would like to thank Kathy Gibson for introducing him to the Connecticut Authors and Publishers Association.

    Meet A Member Continued from Page One

    Continued on page 7

    In an era of cell phones, tablets and minis, writing longhand may not come natu-rally or easily, but the tech-nique offers benefits to mind, body and story. One advantage of writing by hand is that it enhances the writing experi-ence by creating a closer mind-body connection. Using a favorite pen and journal to record ideas, whether to expand later or just for yourself in the moment, slows the thought process and gives the mind an outlet for thoughts through tactile sensation. The benefits of list writing, for exam-ple, include more than just creating a reminder; writing a list also offers a sense of release. As you write the items down, they’re off your mind and onto the page or screen. Writing longhand also helps mini-mize and eliminate distractions. Not only are you not online (for optimal benefits, put your devices away), you’re also focusing on the page and the written word. This degree of con-centration slows the writing process to enable your imagination to more fully envision and record images, which can lead to better-developed concepts, scenes, characters and sto-ries. When writers concentrate more fully on their work, they’re more aware in real time of their word choices and their effects. This is called “listening to the work” and trains the writer’s ear to hear the differences between, for example, active and passive

    Artisanal Prose

    “The Human Touch: The Benefits of Writing

    Longhand”

    By Adele Annesi

    voice, and to notice the betterments of using fewer and more precise words to tighten and strengthen sto-ries, whether fictional or real life. The results are a better learning expe-rience and better writing. When writers take time to “hear” to their work, they also focus less on fixing it, which yields greater free-dom to explore a theme or topic in organic way. When we’re not contin-ually in editing mode, we give our-selves a chance to discover what works in our writing, what doesn’t and why. As a result, we gain both mastery and confidence over what we create. This helps us learn faster. So if you learn best by doing and by trial and error, as I often do, longhand is a great way to gain, use and increase your knowledge. Of course, there are also clear bene-fits to using devices for writing. First, the process produces text faster and easier than writing longhand. Since most programs correct you as you write, you can use the program’s spellcheck, grammar check and the-saurus without stepping away from your work. Once you create a piece, it’s also lot easier to save and upload it to work on later, virtually any-where (pun intended). Of course, you can carry a pen and paper nearly any-where, too, but it’s hard to beat the convenience of a device to create, edit, save and rework a writing pro-ject. These advantages make devices more than convenient for creating first drafts and meeting deadlines. In reality, you don’t have to make a once-for-all choice of longhand or device for all your writing projects. Each project tends to come with its own set of parameters, such as time constraints, energy level, type or style of writing, personal preference and mood. For example, when I was growing up, I preferred writing long-hand for journal entries and poetry. I still do. There’s something inherently pleasing about opening a journal,

  • The Authority page 4

    What Copyright Does Not Protect

    Despite the broad protection of

    copyright law, it does not protect the following things:

    • Works that have not been fixed in a tangible form of expression (for example, choreographic works that have not been notated or recorded, or improvisational speeches or performances that have not been written or record-ed).

    • Titles of books and other works, proper names (including Web site domain names), short phrases, and slogans; familiar symbols or designs; mere varia-tions of typographic ornamenta-tion, lettering, or coloring; mere listings of ingredients or con-tents.

    • Ideas, procedures, methods, sys-tems, processes, concepts, prin-ciples, discoveries, or devices, as distinguished from descriptions, explanations, or illustrations.

    • Works consisting entirely of in-formation that is common prop-erty and containing no original authorship (for example, stand-ard calendars, height and weight charts, tape measures and rulers, and lists or tables taken from public documents or other com-mon sources).

    Legal Matters That Matter to Writers

    Professor Tonya M. Evans

    (Contact Professor Evans at Legal Write Publications, in-

    [email protected] or www.legalwritepublications.com)

    Have an Event, Not Just a Signing

    By Brian Jud To sell more books, move beyond the obvious. Information, alone, is not enough to create a book that publishers will want to publish, or readers will want to buy. To become profitably published, your book must move beyond communicating mere information and, instead, must ap-peal to your reader's emotions.

    To succeed, your book must inspire your readers. Every aspect of your book -- its cover, title, organization, and contents -- must communicate that the problems your readers face are solvable and the goals they want to achieve are achievable. To justify buying your book, readers have to be inspired to believe that your book's promise is attainable, possible, and realistic.

    Inspiration requires simplicity. In order to appear credible, the infor-mation in your book has to be sim-plified, or organized, into a few key points. Contents have to be orga-nized into chapters, and chapters have to be organized into affirma-tions, commitments, habits, parts, principles, questions, sections, or steps. To be remembered, shared, and acted upon, each organizing principle has to be stated in simple, everyday language.

    The smaller the number, the more likely your book will survive. A few habits, pillars, principles, questions, or steps are easier to remember than a large number. As you analyze the information you want to share with your readers, ask yourself how you can organize and simplify the con-tents so that you can inspire your reader's by emphasizing the likeli-hood of success. (Test your Book Publishing IQ at Roger

    C. Parker’s site www.publishedandprofitable.com)

    Authors do not have to be media performers or professional speakers to perform promotional events. Nor do they have to suffer through lone-ly signings at bookstores. You can hold events that promote their topic of interest -- events such as demon-strations, workshops, readings or in-home parties – and sell more books. Make your appearance an event, not a signing. You can perform at cor-porations, hospitals, schools, ware-house clubs, zoos, libraries, airport stores, state fairs, military exchang-es and supermarkets – anywhere your books are being sold. Maxim-ize your results at each by making your presentations come alive.

    Carolyn Newcomer, author of the children’s book Barf’s First Flight did that. This picture was taken dur-ing an event at a store in Folsom, CA. The costume was hand made to fit her 12-year-old son. He is also wearing red converse tennis shoes, just like his pal, "Barf."

    Book-Marketing Tips

    By Roger C. Parker

    mailto:[email protected]:[email protected]://www.legalwritepublications.com/http://www.publishedandprofitable.com/

  • The Authority page 5

    search for a better life elsewhere." You might prefer to use emigrated, but if you want to impress someone, try deracinated. Another example, "After I deracinated all the weeds, my garden looked better than ever." In this case you could say, “pulled….” What does “vicinal” mean? Wordgenius words are not only verbs. Vicinal is an adjective that means “adjacent or local,” or “of or relating to a neighborhood or limited area.” If you are writing about a dog, you could say, “My dog's loud barking disturbed every vicinal household.” In this ex-ample, vicinal means “neighboring.” Or, if referred to restaurants, try, “When I dine out, I stick to vicinal res-taurants that I can walk to from my house." In context, it is easy to under-stand that “vicinal” means nearby, or vicinity. A word I particularly like and knew before Wordgenius told me about it is “bravura,” a noun that means: “A bold, brilliant display or performance.” Tak-ing it a step further to music, it means “a passage requiring exceptional agility and technique.” We might say, “bravo,” after a particularly brilliant performance, but to express the noun, try “She executed the dive with flaw-less technical precision and her own unique bravura." Another example using the word as an adjective is: "As the flautist performed the piece's bra-vura section flawlessly, the audience watched and listened in rapt attention." From Ancient Greek comes another favorite adjective used infrequently these days, “halcyon,” meaning “calm, serene, or tranquil”; or “a time in the past marked by peace and happiness”; or “of or relating to the halcyon bird.” Halcyon can be used in variety of sen-tences. "I miss the halcyon days of my childhood when I didn’t have to worry about the pressures of adult life." Don’t

    we all, especially given the state of the world today? Every day, I receive the gift of new or unfamiliar words. I continue to wonder how many of you know the unusual words I have used in this column. Let me know if you knew them, or if you have unusual words that I might use in a future column. Comments? Contact [email protected] Roberta J. Buland is the owner-editor of RIGHT WORDS UNLIM-ITED, a full-service editorial and publishing services firm in West Hartford. She is a past president of CAPA and may also be reached at 860-308-2550.

    The ABCs of the Editing Process:

    Do You Have Graphomania? By Roberta J. Buland

    Do You Have Graphomania? Lately, any book I read has words no longer or not ever in my read-ing vocabulary. The word “graphomania” appeared in a novel and was defined as “compulsion to write.” It led me to believe that we writers and authors are graphomaniacs, or in Russian grafomen. Research indicated that graphomania in psychology is the study of handwriting, especially to analyze the writer’s character. In linguistics, it means “the study of a writing system.” Whether grapho-maniacs or grafomen, it is a given that we like to write; in fact, some of us are obsessed with writing. I then realized there must be many words that sound foreign to most people. Wordgenius.com Coincidentally, my email began to send messages containing words from wordgenius.com, the first of which was “disembogue” that means: “To flow out, as from the mouth of a river, to discharge or to pour out.” While you may use a simple phrase about water leaving a dam, or pouring out, you could also use disembogue. Another example is, “I didn’t realize that the milk was beginning to disembogue from a hole in the bottom of the carton.” From this research I deduced that there must be many words that sound foreign to most people. A second email suggested “deracinate,” meaning “to uproot, or take something out of its native environment.” An example sen-tence of usage is: "My family de-racinated from our home country to

    The Marketing Minute By Brian Jud

    Good enough is rarely good enough. When some-thing goes wrong, take the time to find and correct the cause of the prob-lem, and then fix it properly.

    If you cannot get into retail stores, re-evaluate your cover design, pric-ing and promotional plans. If you are in retail stores and sales are down, don’t blame the stores or your distribution partner. Perhaps you need to increase your promo-tional efforts. Don’t complain, just correct the problem. The squeaky wheel doesn’t always get the most grease. Sometimes it’s the first to be replaced.

  • page 6 The Authority

    CAPA Members Celebrating Success

    Allia Zobel Nolan said, “The new, improved ver-sion of The Worrywart’s Prayer Book is an inch and a hair away from pubbing, and will hopefully be avail-able at my event on Octo-ber 12th at the Storyteller’s Cottage. At that event, I’ll not only talk about two new children’s books on the horizon, offer Purr More; Hiss Less and Laugh Out Loud for sale, but also offer handouts on sample query letters, how to attract an agent, how important covers are and more. A light re-ception will follow.” http://bit.ly/2HwSGZe

    Too Many Hats: Herbal Medicine and the Mob, by CAPA member William O’Neill Curatolo, was awarded the President’s Gold Medal by the Florida Authors and Publishers Association at its banquet in Orlando on August 3. In a light take on the noir tradition, Too Many Hats details the activities of a muckraking scientist who attempts to take down herbal remedy con-men.”

    Sharon Farber said, “I’m a medium who learned how to communicate with spirit people even though hundreds of people told me they thought you had to be born that way and didn’t think this was something you could learn. I spent years proving them wrong and developed into an accurate, ethical, and compassionate medium. I give readings, demonstrations, lead mediumship devel-opment circles and retreats, and teach mediumship. Five years ago, I felt compelled to share my story in a book tentatively called, How To Be A Medium When You’re Not Born That Way… Or Are You? I spent several years writing the book and working on book proposals. I sent proposals to 6 appropriate pub-lishers and received no response from one and rejections from the others. I spent the next year continuing to write the book while querying agents. The 30th agent I queried (Tina Wain-scott of the Seymour Agency) showed interest and agreed to present my book to at least one publisher. Tina became my agent and landed me a contract with Llewellyn Worldwide. My book was renamed Choosing to be a Medium: Experience & Share the Healing Won-der of Spirit Communication and was released in

    March. Tina also managed to get Audible and Black-stone Publishing to bid against each other for the audio rights! Blackstone won. The audio book was also re-leased in March.”

    CAPA-SE member Len Mattano is pleased to announce the publication of Celtic Crossing on September 17th. This inspirational suspense novel draws on Len's experience as a pediatric oncologist and explores themes that will resonate with all readers. The book is about a grand-mother and her 10-year-old grandson who are the last of a long Irish line-age plagued by cancer. As the boy

    lies dying, the grandmother sets in motion a quest to find the curing cross of Saint Patrick, a relic that healed generations of their ancestors—until it was lost to histo-ry in 1866. Timing of the publication by Paraclete Press coincides with National Childhood Cancer Awareness Month, a happy coincidence not lost on the author. All are welcome to join Len at Enders Island, Mystic, on the afternoon of September 22nd to celebrate the launch. Information about the book, reception, and author events can be found at CelticCrossingBook.com.

    Patti Brooks said, “Although I sold my first article at age 16 in 1956 to a national magazine for $4.00, my first novel Mountain Shadows was-n’t published until 2003. It’s a his-torical novel set in the Adirondacks during Prohibition and deals with the Tuberculosis cure in the days before antibiotics. As my husband and I were professional horse train-er, breeder and exhibitors, I always felt that somewhere along the way I'd break a bone and be laid up for six weeks or so. And six weeks was certainly sufficient time to write a book. Right? Well, with a full-time physical job, it took ten years to complete Mountain Shadows. You can imagine my delighted surprise when just re-cently I learned that an Adirondack high school is offer-ing their seniors a course intended to introduce them to a possible career in the medical field. “So what?” you may ask. Well, Mountain Shadows is required reading! And they have asked me to come talk to the class about my research and the many antidotes I collected but didn’t put in the book.”

    http://celticcrossingbook.com/

  • The Authority page 7

    CAPA CENTRAL (Avon) Location: Sycamore Hills Park Community Center Avon, CT; third Saturday of each month, 10:30 am—12:30 pm (http://www.aboutcapa.com/avon.htm)

    September 21: Pat McCurdy-Crescimanno: Selling Books to Libraries (Streamed Live) October 19: Chuck Miceli – How to Write and Sell Fiction November 16: Jan Yager — How to Self-publish Your Book December 21 — Annual Holiday party

    CAPA SOUTHEAST (Groton) Location: Groton Regency, 1145 Poquonnock Road (Route 1) , 6:30 pm September 16: Speaker and Topic To Be Announced October 21: Speaker and Topic To Be Announced November 18: Speaker and Topic To Be Announced

    CAPA SOUTHWEST (Shelton) Plumb Memorial Library, Shelton. 6:30 pm (Joe Keeney, [email protected]; find current meeting information at http://www.aboutcapa.com/capasw.htm)

    September 9: Tara Alemany: Writing Good Content Is Not Enough! October 14: Speaker and Topic To Be Announced November 11: Speaker and Topic To Be Announced

    Schedule of Upcoming Meetings

    setting on your digital camera to assist with taking straight photos. If necessary, correct the alignment during editing. Use an author photo that conveys who you are rather than capturing a stiff, unapproacha-ble image. Candid photos some-times create the most-engaging im-ages. Even if an item or person is in pub-lic, you may need to get permission to use the image. Get permission, by e-mail if possible, to use images of statuary, boats, and people. Try to avoid capturing people, children, and pets in images unless they are from a crowded public place such as a beach or parade. Pixabay and Unsplash are good places to look for free, excellent quality images. For book covers use the best possible image. Sometimes pay for it. Adobe Stock, Fotolia, and Getty are good resources that tend to be affordable. The cover of your book is not the place to save pennies when the image you project needs to be powerful enough to engage po-tential readers.

    Toni Leland’s Photography Tips for Writers

    By Elizabeth Saede

    Toni Leland is the accomplished photographer, journalist, and pub-lished author of fiction and non-fiction who provided SE CAPA members with insight into a power-ful communication tool: photo-graphs. Whether designing a book cover, website, social media or presentation materials, image quality is paramount. It isn’t necessary to use a high-end camera since smart phones take excellent photos. With practice, all of us may take great photos. Toni suggests ad-justing your camera settings to take the highest resolution photos. Every time. Use the grid overlay

    The best camera is the one you have with you at all times. Most cell phones have great cameras and an opportunity may pop up at any moment. www.ToniLeland.com

    especially a crisp new spiral bound pad of just the right size, taking out a favorite pen and sitting down to write on a pristine page like the first foot-steps in snow. For me, it’s a way to uncover and explore my thoughts and emotions, especially when something is happening in my life that I want to examine. Moments like these deserve the human touch, sufficient time and close attention. Happy writing! Adele Annesi is an award-winning author, editor and teacher, and co-founder of the Ridgefield Writers Conference. For questions on writing, email Adele Annesi.

    Artisanal Prose (Continued from page 3)

    http://www.ToniLeland.comhttp://ridgefieldwritersconference.blogspot.com/http://ridgefieldwritersconference.blogspot.com/mailto:[email protected][email protected]

  • page 8 The Authority

    Save money as you market your books by sharing the cost of events with other CAPA members. Want to participate in one of these sales opportuni-ties with other CAPA members? Log on to the CAPA social network (http://authorsandpublishersct.ning.com/).

    CAPA’s Co-op Connection

    October 4-6 Southington Apple Harvest Festival 5-6 Greenwich Outdoor Art Festival 5 Groton Fall Festival 5 Wethersfield Old Wethersfield Arts & Crafts Fair 11 Goshen Black Bear Americana Music Fest 11-13 Southington Apple Harvest Festival 12-13 Bethlehem Connecticut Garlic & Harvest Festival 12-13 Milford Artisan Market 12-13 Warren Fall Festival 19 Windsor Locks Fall Craft & Vendor Fair 20 Southbury Autumn Craft Festival 25--27 Hartford Fall Home Show 26 Chester Fall Back Spring Ahead Arts & Craft Fair 26 Shelton Autumn Craft Festival November 2 South Windsor Craft Fair 2 Torrington Craft and Gift Fair 3 Farmington Farmington Bridal Show 3 Southbury New Age & Craft Expo 8-9 Greenwich Holiday Boutique 9 North Branford Holiday Fair 9-10 Westport CraftWestport 10 Stamford Holiday Shopper's Craft Showcase 10 Wallingford Arts and Crafts Fair 16 Cheshire Shopper's Delite & Christmas Bazaar 16 North Haven Innovative Beads & Jewelry Expo 17 South Windsor Arts and Craft Fair 23 Bolton Sleigh Bells Ring Christmas Fair 23 Bristol St. Ann Craft Fair 23 North Haven Holiday Welcome Craft Festival 24 Newton Holiday Craft Festival 30 Stamford High School Holiday Shopping Fair 30 Trumbull Holiday Craft Festival

    CAPA P. O. Box 715 Avon, CT 06001-0715

    Marketing professionals will host webinars that can help you sell more books, more profitably. These webi-nars are free to CAPA members. This month’s webinars for CAPA members are: Sep 3: Publicity with a Purpose, Jared Kuritz Sep 9: Publish or Perish: Publish-ing for Faculty Scholars in Higher Education: Know Before You Sign, Cheryl Lentz

    Free Book-Marketing Webinars