the baltic guide newspapers...(includes oil and ˜lter change, and oil check) 0 400000 600000 800000...

The Baltic Guide Newspapers

The Baltic Guide in Finnish- A free newspaper about Estonia.- Distributed in Finland and Estonia since 1993.- 12 issues yearly.- Circulation 40,000-60,000 copies per month.- About 50 % of our newspapers are distributed directly in Finland.- Pick up your copy in Finland and Estonia in ports, hotels, restaurants, tourist information points, fairs, airports, and more.

The Baltic Guide in English- A free newspaper about Estonia.- Published since 2012.- 12 issues yearly.- Circulation 15,000-20,000 copies per month.- Pick up your copy in Tallinn’s ports, airport, hotels throughout Estonia, restaurants, and more.

The Baltic Guide in Russian- A free newspaper about Estonia.- Published since 2011.- 2 issue per year: May and December.- Circulation: 30,000-40,000 copies per issue.- Distributed in Estonia and Russia.- Pick up your copy in Tallinn’s ports, airport, hotels throughout Estonia, restaurants, and more.- Available at the Estonian Embassy in Moscow, the Estonian Consulate in St. Petersburg, on Nordica and Adria �ights, Temptrans buses, Presto buses, and more.

The Baltic Guide in Estonian- A free newspaper about Finland.- Published since 2005.- Quarterly.- Circulation 30,000 per issue.- About 60% of our newspapers are distributed directly in Finland.- Pick up your free copy in Estonia and Finland: at ports, hotels, restau rants, tourist information points, fairs, and more.

The Baltic Guide has been in print for 23 years. Our main goal is to reach as many tourists visiting Estonia with our Finnish, English, Russian, and Estonian publications. Content for each paper is tailored for its readers. Each paper's editor is a native speaker of the speci�ed language.

Visit our website here: www.balticguide.ee

More information about us:

Estonia is the most popular travel destination for Finns. Sweden falls in second place

In comparison to last year, in 2016 the number of Finnish tourists that came to Estonia grew by 6.2 %

There are on average 20,000 Finns in Estonia every day. Source: Bank of Estonia and Board of Statistics Finland, 2015

38 % of foreign tourists to Estonia are Finnish.

53%38%

Sweden

Norway

Finland

Estonia

53 %47 %

38 %

62 %

53 % of EU tourists in Estonia are Finnish.

The Baltic Guide in Finnish

Source: Board of Statistics Finland, 2015


Source: Bank of Estonia, 2015

51 % of foreign tourists to Estonia seeking overnight accommodation are Finnish

Throughout the year, Finns seek overnight accommodation in Estonia approximately 1.7 million times

62 % of trips are made by residents of the capital region.74 % of trips are made by southern Finns.

In 2015, 997,092 days were spent in Estonia by Finns from January to July.

In 2016, during the same time, that number was 1,053,950 days.

It is an increase of about 6 %


Source: Board of Statistics, 2015


Source: Statistics O�ce, accommodation services used, 2016

92 % of Finnish tourists arrive in Estonia through Helsinki and Tallinn ports, 8 % arrive overnight

8.4 million ferry trips between Helsinki and Tallinn are done every year (2015). This means approximately 4.2 million travellers.

The Baltic Guide is available for free at ports in Tallinn and Helsinki, as well as at Tallinn Airport

Source: Finavia, Helsingin Sataman Vuosikertomus, Board of Statistics, 2015

This means approximately 4.2 million travellers.

Air travellers travelled between Estonia and Finland 231,000 times last year.

The majority of travellers were Finns. In absolute terms, Finns travel return 2,480,000 times for personal trips and 262,000 times for work.



Age:

Sex:

Finnish tourist pro�le:

Residence:

100−200 km from Helsinki

200−300 km from Helsinki

under 100 from Helsinki 34%

29%

14%

11%5%

300km + Helsinki and surrounding areaswomen

men

52%48%

55-74

36-54

39%

48%

23%

15-35


Income:€80-120,000 / year

€40-80,000 / year

€40-80,000/ year

42 %

14 % 44 %

The average Finns spends €210in Estonia and €150 on the ferry.

Finnish tourists who seek overnight accommodation spend €440.

Together, Finns spend €970 million of travel to Estonia.

Money spent by Finnish tourists in Estonia:





Percentage of tourists

Source: Statistics bureau border survey of Finnish travel to Estonia, 2016

Hotels

Drugstores

0 10 20 30 40 50 60 70 80

Restaurants and cafés

Hair and beauty

Spas, saunas, tanning beds, etc

Opera, theatre, museums, and other cultural attractionsMedical and dental services

Repair and maintenance servicesOptometry

Sewing and tailor servicesOther

43 %

80 %

23 %

21 %20 %

10 %

6 %5 %

4 %3 %

2 %

6 %

Sport and leisure activities (golf, dancing, etc)

Source: TBG Reader's Survey, 2014

The Baltic Guide reader's survey reached 78 % of readers who answered questions about advertising

We o�er advertisement translation that will be written for Finnish readers.

TBG Reader's Survey:


Business Lounge palvelee useiden yhteistyökumppaneina olevien lentoyhtiöiden businessluokan matkustajia sekä Priority Pass-, Dragon Pass- ja Airport Angel vip-asiakasohjelman jäseniä ja Diners Club -kortin haltijoita.

Business Lounge odotussalissa on pieni kirjasto, tietokoneita, tuoreita sanomalehtiä, televisioita ja viihtyisiä paikkoja, joissa voi lukea ja nauttia kahvia. Vierailijoille tarjoillaan virvoitusjuomia, alkoholijuomia ja välipaloja.

Tallinnan lentoasema

Business Lounge

TervetuloaBusiness Loungeen! Tiedustelut

sähköposti: [email protected] puhelin: +372 605 8550

30 €Kertamaksu matkustajilta, joilla

ei ole vapaaseen pääsyyn

oikeuttavaa lentolippua tai

asiakaskorttia

7 € 2–12-vuotiaat

lapset

Tilaa netistä www.balticguide.ee

36,-euroa/vuosi

(sis. alv)The Baltic Guide kotiinkannettuna!

T H E B A L T I C G U I D E ™ S Y Y S K U U 2 0 1 620 ravintolat

TEKSTI KRISTINA LUPP, KUVA ANDREI CHERTKOV

Kansainvälinen ruokakulttuuri val-taa jatkuvasti isompaa jalansijaa Tallinnan ravintolamarkkinoilla. Aasialaisia ravintoloita japani-laisista vietnamilaisiin on avat-tu tiheään tahtiin viime aikoina. Satay on jo saavuttanut vakiintu-nen aseman kovassa kilpailussa. Lounasaikaan paikka täyttyy bis-nesasiakkaista ja iltaisin se tarjoaa illallisille rauhalliset ja viihtyisät puitteet.

Satayn ruokalistalla näkyy vaikutteita monesta aasialaisesta keittiöstä kuten thaimaalaisesta, tiibetiläisestä sekä intialaisesta.

Keittiömestari Parsuram Bhanda-rin juuret ovat Nepalissa.

Ruokalistalla valinnanvaraa on niin paljon, että valinta voi tuottaa vaikeuksia. Me aloitimme hunaja-karamellisoiduilla possuribseillä, jotka olivat suussa sulavan her-kullisia. Vegevaihtoehtona rapea munakoiso seesamikastikkeella oli mielenkiintoinen ja maistuva uusi tuttavuus. Varma valinta alkuruu-aksi olisivat tietenkin olleet satayt, mutta tällä kertaa ne jäivät väliin.

Annokset olivat isoja, joten vatsat alkoivat olla melko täynnä jo alkupalojen jälkeen. Pääruuaksi listalla olisi ollut kiinnostavia cur-ryja ja kekseliäitä salaatteja, mutta sopivaksi testiannokseksi löytyi lopulta pad thai. Klassikkoannos kanaa, nuudeleita ja pähkinöitä

oli juuri sellainen kuin pitääkin. Jälkiruokana yhtä perinteinen fri-teerattu banaani täydensi aterian.

Paikan sisustuksessa on onnis-tuttu yhdistämään modernia tyyliä kodikkaaseen ilmapiiriin. Palve-lusta lisäpisteitä tulee asiantunte-vista neuvoista, tarjoilijat selvästi osaavat asiansa. Kasvissyöjille on runsaasti vaihtoehtoja. �

Mistä löytää?

Aasia

Rakkaudesta itämaiseen ruokaan

Ravintola Satay tarjoaa Thaimaan ja Tiibetin herkkuja.

-----------------------Alkuruuat: 5,70–10 euroaPääruuat: 6–21 euroaJälkiruuat: 3–5,80 euroa-----------------------IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

Keittiömestari Parsuram Bhandarin juuret ovat Nepalissa.

Satay, Narva mnt 7, Tallinna. Karttakoodi a2

Juuri Sinulle sopivat silmälasit.

TALLINN: Viru Keskus tel 610 1361, Ülemiste Center tel 603 4727, Stockmanni kaubamaja V korrus tel 668 0460, Kristiine kaubanduskeskus tel 665 0317, Magistrali Keskus tel 677 4190, Lasnamäe Centrum tel 600 8923, Sikupilli Keskus tel 600 6775, Haabersti 1 tel 603 4340. TARTU: Tartu Kaubamaja tel 731 4849, Eeden, Kalda tee 1c tel 740 4025, Lõunakeskus tel 730 3818. PÄRNU: Rüütli 24, tel 445 3111. HAAPSALU: Rannarootsi tee 1, Uuemõisa küla, tel 473 3899. VILJANDI: Centrum, tel 435 1163. NARVA: Tallinna mnt 19c, tel 35 66 466. RAKVERE: Vilde 14, tel 322 3830. KOHTLA-JÄRVE: Vironia Keskus, Järveküla tee 50c, tel 335 0086. RAPLA: Rappeli Keskus, Tallinna mnt 4, tel 486 4533. KURESSAARE: Kohtu 1a, tel 339 8584 www.instru.ee

3 LASIT1 HINNALLA

Kampanjan säännöt Instrun myymälöissä. Tarjous voimassa 03.01.2016 asti.

osta

SAAT ANNA

YKSITEHOTALK.

69€MONITEHOT

ALK.

139€

Helsinki and Tallinn price comparisons 2015


DENTIST

TALLINN HELSINKIconsultation

treatment

consultation

treatment

€8-57€0-20

€40-114€10-36

HAIRDRESSER

HELSINKITALLINN€45-70 €135-156

women’s haircut and colour

HELSINKITALLINN€146-163 €79-214

CAR REPAIR(includes oil and �lter change,

and oil check)

0

200000

400000

600000

800000

1000000

Finl

and

661

865

131

910

97 7

30

94 0

63

51 1

87

43 8

60

33 0

37

28 0

25

9 70

3

Russ

ia

Ger

man

y

Latv

ia

Swed

en

Lith

uani

a

UK

USA

Chin

a

From January - August 2016, 661,856 Finnish tourists spent the night in Estonia. This average was over �ve times higher than any other nationality.

Source: EAS, 2016

The Finnish Edition of The Baltic Guide is a tourist newspaper for Finnish tourists to Estonia and has been printed since 1993.

The Finns know The Baltic Guide well. Our professional native Finnish speaking editors, who reside in Estonia, write the articles, adhering to high journalistic standards. The newspaper is therefore a trusted source of information.

Articles cover di�erent themes about Estonia

The paper includes maps, travel information, suggestions from our editors, di�erent products and price comparisons.

The newspaper is published 12 times per year. The Baltic Guide covers:

The Baltic Guide’s online version can be read at: www.balticguide.ee where you will also �nd a pdf version of the paper.

(KUVA: TIETONEEN RUUDULTA TBG:N KOTISIVUISTA)


-

--------

Culture, entertainment, youth culture, and activities;News and current events;Estonian culture and nature;Restaurants and cafés;Accommodation;Health and beauty;Shopping;Boutiques and markets;Real estate and much more.

- Ports; - Convention Centres, seminars, and special - Estonian-themed events;- For sale at R-kiosks

Circulation of the Finnish Edition of The Baltic Guide is 40,000-60,000 copies per month, of which about 50 % is distributed in Finland.

- Ports;- Airports;- Hotels;- Restaurant and cafés;- Shopping centres and shops;- Tourist information points, etc.

One newspaper is read on average by 2.2 readers Source: The Baltic Guide Reader’s Survey

The newspaper is free and canbe found in Baltic Guide newspaper stands.

The Baltic Guide is distributed in Finland at:

The newspaper has approxi-mately 160 distribution pointsthroughout Estonia, including:


Circulation comparison between The Baltic Guide and Estonia’s most

popular publications:

0

5000

10000

15000

20000

25000

30000

35000

40000

Kroo

nika

+Näd

alNa

tiona

l Geo

grap

.

Eest

i Eks

pres

s

Kodu

&Aed

Eest

i Nai

ne

Kodu

toht

erKo

duki

ri

Tehn

ikam

aailm

Auto

leht

The

Balt

ic G

uide

Source: Estonian Newspaper Association, October 2016

40 0

00

36 2

00

29 9

00

1200 paid subscriptions in Finland.

the baltic guide newspapers...(includes oil and ˜lter change, and oil check) 0 400000 600000 800000...

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