INBOUND Announcements Recap & Discussion

October 22, 2015

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Mark KilensLeader of HubSpot Academy@MarkKilens

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AGENDA1 Adds add-on2 HubSpot CRM and Sidekick for Business3 Reporting add-on4 HubSpot Connect5 Share your #HubSpotting story

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ADDS ADD-ON1#ATXHUG

We Used to Think

OutboundCold Calling SPAM EmailsInterruptive AdsMarketer - Centric

InboundSEO and ContentBloggingAttractionCustomer - Centric

vs

If you bought an ad, you were irritating your customer

But we’ve decided to take another lookAnd listen harder to our customers

Of HubSpot customers have used ads this year.Successfully using ads to amplify the effect of great inbound marketing campaigns.

53%

Ads that satisfy intent and extend the reach of great content work with inbound Some Ads Amplify Inbound

Some Ads Amplify Inbound Ads that satisfy intent and extend the reach of great content

LinkedIn Sponsored Updates:• Appear in LinkedIn Stream just like content

• Ability to reach the right audience based on professional targeting signals

• Self managed with only a $10 minimum

• Amplify the effect of great content driving more leads from existing offers

• Integrate into existing HubSpot campaigns through the Ads Add-On

Some Ads Amplify Inbound Ads that satisfy intent and extend the reach of great content

Google AdWords - Search Ads:• Answer a search query

• Provide helpful information to users looking for what you have to offer

• Compliment SEO and content marketing

• Self managed and works with budgets of all sizes

• Integrate into existing HubSpot campaigns through the Ads Add-On

ADS ADD-ON$100/month

The easiest way to create, measure, and leverage ads for inbound marketing.Discussion point:How do you measure the ROI of your paid ads?

DID YOU KNOW...You can trial HubSpot ads for free and get a free $100 LinkedIn credit?

You can track what happens after someone clicks on your ads?

DID YOU KNOW...

DID YOU KNOW...

Knowing the exact ROI of an ad or a keywords is possible in HubSpot?

DID YOU KNOW...Conversions are the key metric to allow you to optimize ad campaigns for more profit?

HUBSPOT CRM AND SIDEKICK FOR BUSINESS2

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CONTACT RECORD MERGEALL CUSTOMERS

The Contact Record in the Marketing Platform and CRM has been merged to provide a standard experience across both platforms.

Discussion point:What new information in the contact record are you excited to see?

REPORTING ADD-ON3#ATXHUG

ONE DASHBOARD. ALL YOUR REPORTS.

REPORTING ADD-ON$200/month

A centralized place to create multiple dashboards with custom reports for all your reporting needs.

Discussion point:What metrics does your team need to report on regularly?

DID YOU KNOW...

You can set different permissions for each dashboard.

DID YOU KNOW...

You can create funnel reports to show how your contacts are moving through differentlifecycle stages.

DID YOU KNOW...

You can choose from multiple categories of example marketing and sales reports from revenue reports to contacts reports.

DID YOU KNOW...

You can create reports with eight different visualizations types.

DID YOU KNOW...

You can create up to 20 dashboards for different purposes.

HUBSPOT CONNECT4#ATXHUG

HUBSPOT CONNECTA series of new integrations that bring data into one integrated platform, HubSpot.

Discussion point:What integrations do you currently use with HubSpot?

http://www.hubspot.com/products/integrations

SHARE YOUR #HUBSPOTTING STORY5

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Share Your HubSpotting Story

http://www.hubspot.com/share-your-story

THANK YOU.

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