The Best Way to List Your Websites Top in The Search ResultA number 1 ranking in Google natural listings is most valuable, because you do not pay for the clicks. Free traffic from Google is the holy grail. Websites with a lot of organic number ones get a lot of free traffic from Google.

In competitive niches, you will need to pay Google to be number 1 using Google Adwords, and this will continue to be the case as Google becomes more and more, a local search engine (IMO). Google Adwords is typically the fast way to get to number one for valuable and competitive keywords and keyphrases.

There are hundreds of things you need to do to improve search visibility, this is a list concentrating on the more recent developments.

1) Optimize for RankBrain

According to Google, ’micro-moments’ are the “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.”

mobile searchers are a) very active and b) not brand loyal, so there’s a huge opportunity, especially as many businesses are lagging behind due to poor mobile user experiences.

2) Optimize your existing footprint

Google looks for a bunch of basic information about your business to display within its local listings. Things like contact information (address, phone number, email), a map (e.g. Google Maps), opening hours, customer reviews, and so on. Use schema markup for extra brownie points.

3) Optimize your local presence

Following on from the last point, it’s no good optimizing for ‘near me’ search queries if you’re not actually ‘there’. So you need to sort out your local SEO.

Among many others things, you’ll need to make sure you have the following features…

A long and unique description of your business

Choose the right categories.

Key information on opening times.

Lots of imagery.

Regular updates.

A local phone number and business address.

4) Optimize for Natural language and Voice Search

Why this explosion in voice search? Voice input is 4x faster than typing, you will therefore have access to faster results. There are obvious accessibility issues. People have difficulty typing on certain devices.

People also like to avoid confusing menus. Ultimately no matter how mobile-optimized a site is, or how big our phones are getting, searching on a mobile is still damn fiddly.

Google has worked hard to improve its search engine so it can better understand superlatives, ordered items, points in time and complex combinations.

The key to optimizing for voice search therefore is to provide content for more direct questions. Those that are spoken in a far more natural language than the one we normally use when typing into a search engine, where keywords are dominant.

5) Answer a question

Following on from optimizing for natural language is being able to directly answer questions with your content.

Google scrapes third party websites in order to present searchers with a clear on-SERP answer to their more ‘knowledge-based queries’ (when is Kanye West’s birthday? etc.). Although Wikipedia used to be the dominant site in these answer boxes, this is becoming less so as Google recognizes that more quality expert content is coming from other publishers.

So find out what questions your site can answer and create content that does exactly that. It will help if you’re as succinct as possible, you phrase the question in the headline and you answer the question as soon in the article as possible.

6) Pay for it

Some things are still very much a truism now as they were in 2013… You can just ignore all of these tips just by paying your way to the top with PPC ads.

Although you will still need quality ad copy, relevant landing pages and high customer rated products (especially if your entering into the Product Listing Ads space), but yes, you can still throw money at the problem.

However, here we’ll tell you why your ads don’t necessarily need to come first in the new look SERPsanymore.

7) Get in Top Stories, Implement AMP

Getting your site into Google News has always been a sure fire way to drive short-term traffic to your content.

It’s not great for evergreen appeal, but if you can be hot off the presses with good quality news stories than it can also be great for other sites linking to you as a source.

Top Stories is the mobile equivalent of the desktop In the News section, and right now this section is filling up with Accelerated Mobile Pages (AMP). AMP is Google’s open-source program that allows webmasters the ability to create super-quick, stripped-down, instantly loading versions of web-pages for mobile users.

8) Be Mobile Optimize

You should have this nailed by now. Although three years ago many of you didn’t, and back then it wasn’t a ranking signal. It is now though

But to help you out, we’ve published this massive and comprehensive guide to testing the mobile usability of your site You’re welcome.

9) Speed up your website

As I mentioned earlier, AMP is certainly helping to speed up the mobile web. Although it is controversial in nature, and isn’t necessarily the best solution to improving the speed of websites in general as it just feels like a ‘quick fix’.

You do still need to priorities the speed of your actual site, not just grafting on Google-owned patches. Site speed is a ranking factor, but there are many ways you can improve performance.

First, check your site speed using this tool and then you can access a report breaking-down where you can improve.

You can also make a huge difference in reducing page load by following these image optimization SEO tips for site speed

10) Optimize your Twitter presence

Although this may be the final tip in this list, it’s obviously not the last thing you can optimise to get to the top of Google. However one major change to the SERP in the last few years has been the introduction of tweets.

Last year, thanks to a deal between Twitter and Google, tweets are now indexed on SERPs. So if you search for a brand, publisher or personality, you will now see a live timeline of their latest tweets.

So make sure you tweet regularly, have a fairly substantial following and for goodness sake don’t say anything you’ll regret because it will probably remain cached for a couple of hours.

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