PowerPoint Presentation

The Big Picture25 November 2015

1

10 marketing trends for 2016

Marketing analytics31

Real-time and extend marketing into new areas of business

4Relevance2Content is king, but direct relevance is the ace

5Hyper personalisation3Websites are becoming increasingly personalised and so must other forms of PR, social, marketing and content.We need to become much more tailor-made. Looking at 10-15 messages for a customer segment.

6Video4

Everyone is a journalist. Everyone is a videographer.

7Social advertising5Paid leads organic

8Marketing leads digital transformation6From sales and customer support to finance and HR, organisations will pivot from marketing

9App generation7

Increasing use of B2B apps for targeted campaigns or events

108Moment MarketingBrands need to capture micro-moments to capture customer interest in the now

11Publishing the long form9

Increasing use of platforms like Medium and LinkedIn Pulse to share longer form content

12Virtual Reality10Q1 2016 will see Oculus Rift released.A big media event.Opportunity for marketing.

1310 trends for marketing in 201613

#trendsMarketing analyticsRelevancePersonalisationVideo

Marketing leads digital transformationApp generationMoment marketingPublishing the long formVirtual reality12345678910Social advertising