1. What is it about?

PASSION .SHOWCASE.Appreciation.

INSPIRED(Art Platform)

1. Deviant art Flickr

Lara Jade

2. Threadless USA

WhatAbout

Us?

Who are they?

Can they do it?

Champion of Singapore Management University Venture Business Competition

Champion of Singapore Management University Venture Business Competition

Organization and Management (Our Credentials)

PHASESDiversification:

1. BASIC TEES:

Graphic Designers

1. BASIC TEES:

Graphic Designers

2. WIDER RANGE SHIRT OFFERINGS:

Graphic Design/Explore photography

2. WIDER RANGE SHIRT OFFERINGS:

Graphic Design/Explore photography

TREAD WATER

1. Market Demand2. Low Start Up3. Suppliers at

hand

TREAD WATER

1. Market Demand2. Low Start Up3. Suppliers at

hand 3. FASHION:All encompassing-Fashion,visual,

graphic

3. FASHION:All encompassing-Fashion,visual,

graphic

Break EVENBreak EVEN

SustainPROFITSSustain

PROFITS

MARKET RESPONSE: SPECIALIZATIONMARKET RESPONSE: SPECIALIZATION

CURRENT PROTOTYPE PHASE.

TREAD WATER

1. Market Demand2. Low Start Up

3. Suppliers at hand

TREAD WATER

1. Market Demand2. Low Start Up

3. Suppliers at hand

1ST PHASE: = Basic Tees

-Graphic Designers (not fashion)

1ST PHASE: = Basic Tees

-Graphic Designers (not fashion)

2.Enviromental Scanning

The good, Bad &

UGLY

•Threadless based in the US•No local website providing similar platform for designers•Numerous top brands, e.g. Topshop, Espirit etc.•Low Start-Up Cost

Rivalry

Contribution

Very Low Low Medium High Very High

Size of competitor          

Number of competitor          

Exit Barrier          

Overall Low

•Many suppliers with the expertise•Ease of switching suppliers•T-shirts producing factories can do marketing and publicity but few will choose to do•Designers have high overhead production cost and uncertainty of the sale of the product

Suppliers' PowerContribution

Very Low Low Medium HighVery High

Number of Suppliers          

Switching Cost          

Likelihood of Supplier Forward Integrating          

Overall Low

•Ease of switching: Customers able to get T-shirts at modest prices•Low importance of product to customers as customers might choose clothing from other brands•Confident in the works of our largely undermined local designers

Buyers' PowerContribution

Very Low Low Medium HighVery High

Switching          

Product to Customers          

Level of Product Differentiation          

Overall High

Competitive

ADVANTAGE

Competitive Advantages over the other brands of T-shirts

•Low price

•A central platform – Consumers search, tag and buy (Strive over the other merchandizing)

•Easy interface for website

•Faster and safer than importing from overseas

•Talented pool of designers for the initial start up stage

3. CreativeBarriers

We know the barriers…let’s smash it!

High Cost

Partnership with suppliers

Mass Printing

Profit Sharing with designers

ZERO cost for designers to print: They just design!

Screen DIY: Print your own tees!

High Risk

Filtering system for designs

Unique Voting System

Verification System to ensure accurate data

Reactivitee absorbs and minimize risk: With systems!

Lack of Space

Gallery for works through tees

Retail platform for sale of design

Mass market appeal

ALL year platform for display

ZERO cost for designers to print: They just design!

Reactivitee absorbs and minimize risk:With systems!

ALL year platform for display

Voting and Retail Management

4. Operational Plan

Summary - Designers

• 1. Set up an account• 2. Submit designs• 3. Wait for designs to be posted• 4. Pray for the 120 votes• 5. If hit 120 votes, it will be moved to

shop where it is sold. • 6. Be proud of their work showcased

in Archives

Choosing our numbers (1:3)

• 40 pieces

120 I would like to buy this shirt vs 40 pieces printed:

1 : 3 ratio to lower the risk

Reliability of votes

• The “no-account required before voting” mindset will makes it more user-attracting

• Verification emails sent out

• Verification also for distinct emails so that there will not be repeated votes

New Idea (Every 2 weeks, we will refresh the studio)

Gets 120 Votes

Gets less than 120 votes

3-Month Period in Studio (Voting Phase)

3-Month Period in Shop

Sale (Indefinite Period)

Print 40 Pieces

Goes Into Archives

To bring creating power to the masses

5. Silkscreen

Printing

Using of a stencil to transfer the design on the stencil onto the clothes.

What is it?

The Package

The Package

To bring the ability to create their own clothes, in as many quantities as they want, to the consumers

The Idea

6. FinancialAnalysis

Profit Margins

Budgeted IS

$ 1st Year Note 2nd Year NoteQuantity Sold 4000

-4 seasons per year-25 designs per window- 40 tees per design

6000-Community growth rate 50%

Selling price per unit 20 Average selling price 20 Average selling price

Service Revenue 80000 120000

Cost of goods sold

Cost per unit Designer $4 (per shirt)

13 Average cost price 12 Average cost price

Cost of goods sold 39000 Excluding One time Cost of 13 K

72000  

Gross Profit 41000 48000

Marketing and advertising expenses-

Included in One time Cost of 13K

10000 Advertising on various media

General & administrative expenses 5000 For maintenance of our newly launched website

5000 For maintenance of the larger capacity website

Total expenses 5000   15000  Net income 36000   33000  

7. Marketing

Marketing Strategy•Pyramid Approach

1. Building a Community

•Convince the designers and Creating awareness

•Providing Designers with name cards and posters

•Low Cost publicity

•Word of mouth

•Generating interests through Facebook, Blog sites and online interests groups

•Giving out shirts to people to wear

2.Elevating the Platform

•Liaising with National Arts Council, National Youth Council, Design Singapore

•Youth Festival, Noise Singapore, Biennale

Getting the Designers involved

Collaborate and organized sideline events under the various banner

•Promoting within campus – NAFA, LASALLE, Raffles Design Institute

•Holding talks to encourage the youths

“DREAM. LIVE It. Be BOLD.”

•Using channels of youth voices such as Campus 938 LIVE and MCYS’s Youth Voice program with Straits Times

3. Expand & Sustain•Maintaining Interest and effectiveness

•Print Media – Magazines, Newspaper

•Catalog, Urban, Juice, I.S

•Featured Writing E.g. 8 Days, The New Paper

•Involving established designers to mentor chart-topping designers

•Using local personalities whom embodies the Youth Spirit as our “YOUTH” Ambassador

THANK YOU