the birth of a blog. starting out niche & branding identify your audience personality expertise...
TRANSCRIPT
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THE BIRTH OF A BLOGTHE BIRTH OF A BLOG
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Starting Out
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Niche & BrandIng
Identify Your Audience
Personality
Expertise
Clear Branding
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Branding
Through Your Blog
•Logo’s•Tagline •Put a face to your brand•Consistency
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Pick a domain Name
Keywords, not too long, don’t use punctuation, use .com,
Costs about $10/year
Purchase and register through your host
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Choose a Host
Great Support
Easy User Panel
Reliable Service
One Click Installation
BlueHost, HostGator, In Motion, Media Temple
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Choose a Content Management System
It is Free, Easy to work with, customizable, blog integration, Great support, SEO friendly
Others - Typepad, Drupal, Blogger
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Steps to Setting up Your blog
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Pick your domain name
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The c-Panel
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www.yourdomain.com/wp-admin/
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Choose a theme
What is a theme. A Pre structured drop in shell for your blog
Free Themes at: Theme Labs, Woo Themes, Dynamic WP, Graph Paper Press
Paid Themes at: StudioPress, Elegant themes, PremiumWP
Easy to navigate, visually pleasing, cost effective custom header/logo
check out the theme demo
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Installing your theme
Appearance
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Manage Themes
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Your Dashboard
Posts
Pages
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Add a Post
Title
Formatting
CONTENT
CATEGORIES & TAGS
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Search Engine Optimization
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Writing for SEO
Heading <H1 Tags>
Content
Sub-Headings <H2 or H3 Tags>
Photos
Internal/External linkingKeyword Density
Alt TagsFile Names
External storage
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ADDING MEDIA
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Social Bookmarking
Make it easy for readers to share
SU, twitter, Google+ Facebook, Pinterest,
Digg Digg. Add This, Share This
Bottom & side of post
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Plugins
Google XML Sitemaps
Database Backup
W3 Total Cache
Yoast/Wordpress SEO
Akismet
Simple Image Widget
TinyMCE Advanced
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Community
Global bloggers Network
Travel Bloggers
TBEX
TBU
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Resources
www.seomoz.com
www.Problogger.net
www.travelblogsuccess.com
www.thinktraffic.net
Travel writers exchange
www.travelBlogadvice.com
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