the blurring of online and offline worlds - dave linabury

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The Blurring of Online and Offline Worlds LA2M May 4, 2011

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A blurring of worlds is occurring. Online data is appearing in offline objects. From nightstands that tweet, evening dresses that react to the weather, to billboards that use Foursquare check-ins to feed dogs, data is appearing in unexpected places in some pretty funky ways. Social Media expert Dave Linabury will highlight some of the more unusual examples and provide some clarity as to why this is going on.

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Page 1: The Blurring of Online and Offline Worlds - Dave Linabury

The Blurring of Online and Offline Worlds

LA2MMay 4, 2011

Page 2: The Blurring of Online and Offline Worlds - Dave Linabury

The Biggest Trend of the Century.

Page 3: The Blurring of Online and Offline Worlds - Dave Linabury

(This Year)

Page 4: The Blurring of Online and Offline Worlds - Dave Linabury

Online Data Is Appearing in Offline Objects

Page 5: The Blurring of Online and Offline Worlds - Dave Linabury

QR Codes and Scannable Walls

QR codes are everywhere, changing our perception of how we access the Web.

Page 6: The Blurring of Online and Offline Worlds - Dave Linabury

Microsoft Surface Microsoft Surface is now standard in many hotels, restaurants and casinos

Page 7: The Blurring of Online and Offline Worlds - Dave Linabury

Sixth Sense Technology

Page 9: The Blurring of Online and Offline Worlds - Dave Linabury

LED T-Shirts

Page 10: The Blurring of Online and Offline Worlds - Dave Linabury

Digital FashionFashion meets

technology. Practical uses may arise from

this. What if your clothes warned others

you have the flu?

Page 11: The Blurring of Online and Offline Worlds - Dave Linabury

Digital Fashion 2If we can put video

into fabric, will fashion become a

video content channel?

Page 12: The Blurring of Online and Offline Worlds - Dave Linabury

RFID WearablesRFID wristbands are standard in

hospitals, becoming common for events at theme parks

Page 13: The Blurring of Online and Offline Worlds - Dave Linabury

IPv6 If every object in the world becomes findable, will theft decrease or adapt and

become more clever?

Page 15: The Blurring of Online and Offline Worlds - Dave Linabury

Remote Fingerprinting

Your fingerprints can be retrieved from the AOS AIRPrint Biometric Sensor™ up

to 16 feet away.

Page 16: The Blurring of Online and Offline Worlds - Dave Linabury

Twitter Meets Talking Zip Cars

Twitter in rental cars allows us to change or adjust our plans.

Page 17: The Blurring of Online and Offline Worlds - Dave Linabury

Physical GraffitiUsing nature as a paint source, eliminates

vandalism, and enhances the environment

Page 18: The Blurring of Online and Offline Worlds - Dave Linabury

Physical GraffitiUsing nature as a paint source, eliminates

vandalism, and enhances the environment

Page 23: The Blurring of Online and Offline Worlds - Dave Linabury

Stop thinking about social media or mobile as emerging mediums.

Page 24: The Blurring of Online and Offline Worlds - Dave Linabury

Start thinking about the world around you as a communications

canvas.

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That anything and everything can be used

to display data or communicate.

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kthxbai!

@DavezillaDavezilla.com

SocialThreat.comDaveLinabury.com