The Burnout

Marcia Gooden & Melvin Howard

About

College can be a very stressful experience a lot of the time.

There are so many obstacles students face, and we have little help to get us through

each day.

About

As an answer to all of our problems, we have created a source that would acknowledge

all of our issues and guide us through every challenge.

Our website is all about the times in our college careers where you wonder if it is even

worth it any longer

is for students to share their experiences, inspirations, and study tips.

Proposal Elements

Audience Info

Both Focus Groups

Social Media

Sample Messages and Testing

Website reveal

Proposal Elements

Target Audience- 18-24

All majors

In college/university

Focus Group 1

This group consisted of 8 students, majors ranging from Public Relations to

Forensic Science to Interior design.

• Ages ranged from 18-21

• Stress level ranged from 2-9

• Top Apps: FB, Snapchat, Instagram

• Reasons why they use these apps: Keeping up with family and news.

• They all agreed that there were more bad parts of college than there were

good.

• Middle of the semester is when they say that they are the most burnt out.

• Their main motivations came from mostly family members.

Focus Group 1

Most said that they would use a website like The Burn Out

• Some said they would not use it because:

• One person believed that it would turn into just people sharing memes and lose

the main purpose of website.

• Another said because people would maybe use it as if someone was “holding

their hand.”

Sample Messages

Social Media: A gift or a curse? Pros of using social media in the classroom

How well can you deal with stress while in college?

“The List”

Focus Group 2

7 Students

3 Females

4 Males

Ages: 20-22

3 African-Americans

3 Caucasians

1 Middle Eastern

Classifications- Freshmen- Juniors

Focus Group 2

Majority experience burnout during the spring semester

Others experience burnout both semesters

All have stress relievers

All use social media

Tumblr, Pinterest, were the mostly used social media apps.

Facebook, Instagram, and Snapchat were also mentioned.

Focus Group 2

Everyone had experienced burnout during their first semester in college.

Talking, counseling, listening to music, & exercise were common ways they got pass the

stresses of burnout.

Research

7 Habits of Highly Responsible Students-

http://www.northcollins.com/HighSchool.cfm?subpage=1115526

Steps to Success-

https://cse.sc.edu/~cmatthew/acad_response.htm

Website

HTTPS://MARCIAGOODEN30.WIXSITE.COM/THEBURNOUT