the business case for leed certification
DESCRIPTION
Business Case for LEED Certification draft for PEER reviewTRANSCRIPT
A question of LEED
Why Certify?
Stuart CarronENERGIZE RE
We’ve all run into these types
Why should I go through the trouble and cost for LEED certification?
When I already design/build/operate green, and can build all the same attributes in myself?
Only Performance Counts! Right?
Total Carbon Emissions Count
Bank of America Tower New York City
What’s in the LEED brand for me?
The Business Case for Green is Understood…
Financial/economic return
Risk mitigation
Marketing/public relations
Productivity/health gains
Recruitment/retention
Prevent “value erosion”
Sustainability concernsNorthfield Stapleton, DenverLEED Silver
But what is the business case for LEED Certification?
What is LEED Certification?
Consensus standards developed by the U.S. Green Building Council
Voluntary, performance-based green building rating system
Building labeling scheme, with a widely recognized brand
Third party verified
Why LEED Certification?
• THIRD PARTY VERIFICATIONIt's like the difference between self-publishing and having a paper peer-reviewed and edited by other experts. The added rigor of INDEPENDENT EXPERT REVIEW ensures that the outcomes are not only what they are expected to be, but are also high-quality.
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Why LEED Certification?
• Validation is a key concept - it ain't real if it's just you saying it's "compliant" or "certifiable."
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Why LEED Certification?
• COMMISSIONING
A fundamental requirement of LEED, Commissioning is the process of physically testing the building systems and controls to assure that they perform according to design. Non-LEED buildings often skip this step, and then under-perform in areas of energy efficiency, indoor thermal controls, and other areas.
LEED Energy Performance
Source: New Buildings Institute, “Energy Performance of LEED for New Construction Buildings”, March 2008
26% LEED Certified buildings compared to non-LEED buildings
32% LEED Silver buildings compared to non-LEED buildings
44% LEED Gold and Platinum buildings compared to non-LEED buildings
Why LEED Certification?• PUBLIC RECOGNITION
LEED is the most widely recognized green building rating system in the world. People who certify with LEED smartly use the media, builders and residents to promote their sustainable building program, their business and their careers.
Why LEED Certification?
• LEADERSHIP
Using LEED as a basis for your building project shows that you care about the environment and the people that occupy your buildings, places you in the top tier of practitioners in your field, and can get you a seat at the table discussing new initiatives in your area.
Market Performance
Not convinced LEED certification is a good idea?
LOOK AT THE FINANCIAL INCENTIVES!
LEED Incentives• Structural Incentives
– Expedited permitting for LEED bldgs– Density bonuses (higher FAR allowed)
• Financial Incentives– Permit fee reductions or waivers– Grants and subsidies– Low-interest loan funds– Technical and/or marketing assistance– Tax credits– Tax abatement
(insert map of U.S. showing incentives programs locations)
LEED Tax Abatement Benefits
• Owners pay no taxes on improvement value of property for up to fifteen years.
• Tax abatement remains with property and transfers to a new property owner.
Cincinnati has the most aggressive green building property tax abatement scheme in the country – up to 100% for 15 years – based on
LEED Certification! Why did Cincinnati pick LEED?
Because of who runs it: US Green Building Council
– Non-Governmental Agency– Non-Profit– Consensus Based Decisions– Great Brand Recognition– Voluntary Program– Tiered Program
Because of the Well Documented Outcomes from LEED Certified Buildings:
– Reduction of Operating Costs– Energy Savings– Water Savings– Improved Occupant Health and Comfort– Increased Occupant Productivity– Reduction of Potential Liability– Enhanced Building Marketability
Why Did Cincinnati Pick LEED?
Cincinnati Tax Abatement example
• Assume typical 50,000 SF commercial bldg with $120/SF cost of improvements ->
• $6.0M construction cost• 0.021 tax rate
• 15-yr / 75% abatement = • $6.0M x 0.021 x 0.75 x 15 yrs = $1,417,500
Market Performance
Still not convinced LEED certification is a good idea?
SHOW ME THE MONEY!
Why Did Great American Pick LEED?
• Higher occupancy rates
• Higher resale value
LEED Market Value
Source: RREEF, “The Greening of US Investment Real Estate”, November 2007
34% Or $10/SF higher rental rates for LEED class A buildings
4.2% Lower vacancy rates for LEED office buildings
2.5% Lower vacancy rates for LEED buildings – all types
LEED Market Value
Source:. CoStar Study, March 2008
37% Or $11.33/SF higher rental rates for LEED buildings
64% Or $171/SF higher sales price for LEED buildings (Peer Building Selection Approach)
9% Or $24/SF higher sales price for LEED buildings (Hedonic Model Approach)
Q42007 Q42008 Q4200920
22
24
26
28
30
32
34
36
38
31.36 31.43
28.99
3535.45
31.97
30.99 31.25
29.07
Gross RentsOffice, 5 stories plus, 200,000 to 1 Million, Multi-tenant
Source: CoStar
Energy StarLEEDOverall
LEED Rent Premium
Human Performance
44% of C-level executives believe green buildings help attract and retain employees
Source:. McGraw Hill Construction, 2007 Corporate Real Estate Smart Market Report
Office Cost Distribution
Productivity Value
Genzyme Center-Employee Retention
• Biotech company• 900 employees• LEED Platinum, 2004
– 360,000 ft2 corporate HQ
• Turnover reduced 5%/year– Value: $2 to $5 million Per
Year (or $5.60 to $14 per ft2)– Contrast with green cost
premium
LEED Buildings Make Money Sense
Customer retention and attraction73%Drop in operating costs71%Greater productivity62%Employee retention and recruitment61%More tax incentives39%
Expected Business Benefits from Sustainability Adoption
Data Source:. McGraw Hill, 2009 Greening of Corporate America
The Conclusion on LEED Certification
You may be able to design/build/operate a green building that meets or even exceeds LEED criteria, but if you don’t pursue certification, you would miss out on a host of LEED benefits:
1. 3rd party verification holds the entire project team accountable2. LEED Commissioning proves the quality of the installation and assures
high performance3. Public recognition of your project builds your brand4. LEED certification demonstrates Leadership5. Tax abatements and credits, accelerated permits, reduced permit fees,
density bonuses, fee waivers, grants, loan funds and other financial incentives in place in many cities/states for LEED-certified buildings
6. LEED buildings experience lower vacancies and higher rents7. Occupier benefits in talent attraction and retention, and work
productivity, are tremendous
The benefits far outweigh the potential costs – don’t miss out
ADDENDUM?
• COST OF LEED CERTIFICATION
Two LEED Cost Studies
“there is no significant difference in average cost for green buildings as compared to non-green buildings.”Data Source: : “Cost of Green Revisited”, Davis Langdon, July 2007
Data Source: “Costs and Benefits of LEED-NC in Colorado”, Governor’s Office of Energy, March 2007
1 to 6% LEED premium